Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory...

190 views

Published on

SummaryUnderstanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.Key Findings- Germany's Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe- Older Consumers as a demographic have the highest number of Savory Snacks occasions per year- Consumption of Savory Snacks among German consumers was driven by pursuit of pleasure and indulgence- Convenient for on-the-go consumption, Savory Snacks that accompany consumers' breaks during busy days will continue driving the German Savory Snacks marketSynopsisUnderstanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.Get access to:- Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).- Market value and volumes over 2008-2018 for Germany and nine other countries to give a global context.- The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.- Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future.- Examples of international and Germany-specific product innovation targeting key consumer needs.Reasons

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
190
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory...

  1. 1. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market Published on April 2014 Report Summary Summary Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings - Germany's Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe - Older Consumers as a demographic have the highest number of Savory Snacks occasions per year - Consumption of Savory Snacks among German consumers was driven by pursuit of pleasure and indulgence - Convenient for on-the-go consumption, Savory Snacks that accompany consumers' breaks during busy days will continue driving the German Savory Snacks market Synopsis Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: - Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall). - Market value and volumes over 2008-2018 for Germany and nine other countries to give a global context. - The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group. - Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future. - Examples of international and Germany-specific product innovation targeting key consumer needs. Reasons To Buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market (From Slideshare) Page 1/5
  2. 2. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Table of Content Table of Contents Definitions Category classification and demographic definitions Summary methodology Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends Market context A desire for convenient, tasty, and affordable food options is driving Savory Snacks consumption The German Savory Snacks market has a value of EUR1.9 billion with a moderate sales growth expected over the next five years Potato Chips accounts for the highest volume share in the German Savory Snacks market There were 8.4 billion Savory Snacks occasions in Germany with consumption higher among men and Older Consumers The high value growth compared to volume growth highlights opportunities for premium products in Germany Germany has a high per capita consumption of Savory Snacks Demographic cohort consumption patterns German men are over-consuming in the market, indicating the growing popularity of Savory Snacks among the large working male population Older Consumers are primarily under-consuming in the German Savory Snacks market German Males are 'medium frequency' consumers of Savory Snacks Tweens & Early Teens are 'heavy frequency' consumers of Savory Snacks Consumer trend analysis A desire for indulgent tastes and value products is driving consumption of Savory Snacks in Germany Comparing consumer trends' influence on consumption of Savory Snacks across major markets The Changing Lifestyle mega-trend: Lifestage- and age-specific needs are not a primary concern in Germany's Savory Snacks market The Connectivity mega-trend: Consumers do not necessarily feel 'connected' to Savory Snack products at an emotional level The Convenience mega-trend: The busy lives of consumers are driving demand for on-the-go Savory Snacks The Ethics mega-trend: Ethical and environmental issues alone cannot motivate consumers to purchase Savory Snacks The Experience & Enjoyment mega-trend: Indulgence is the primary motivator of German Savory Snacks consumption, influencing over two-fifths of the market The Health & Wellness mega-trend : Health has a limited role in driving consumption of Savory Snacks The Individuality mega-trend: German consumers look to Savory Snacks for moments of relaxation and "me-time" The Trust mega-trend: consumers are not necessarily influenced by product safety concerns when buying Savory Snack products The Value mega-trend: A desire for value products is driving the growth of private label Savory Snacks offerings Innovation examples Manufacturers of Savory Snacks are innovating across categories to target growing needs of the German consumers Global innovations on formulation can be a source of inspiration for German manufacturers Recommended actions Manufacturers should increase per capita consumption through offering convenience, health, and innovative food pairings Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market (From Slideshare) Page 2/5
  3. 3. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Manufacturers need to develop products targeting a fragmenting market Appendix An explanation of the sub-trends Detailed methodology About Canadean Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market (From Slideshare) Page 3/5
  4. 4. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Product Formats Please select the product formats and the quantity you require. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Ma rket 1 User License--USD 6 320.00 Quantity: _____ Site License--USD 12 640.00 Quantity: _____ Corporate License--USD 18 960.00 Quantity: _____ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market (From Slideshare) Page 4/5
  5. 5. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 Customer signature:   Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market (From Slideshare) Page 5/5

×