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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cr...

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SummaryUnderstanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.Key Findings- Over half of Ice Cream consumption in France is driven by the pursuit of indulgence - German consumers are not driven to seek healthier Ice Cream offerings, fearing a sacrifice in taste- French consumers look to Ice Cream to help them relax and escape from their busy lives- French consumers seek value, but are willing to trade-up pay more for indulgence- French consumers are not motivated to buy products for ethical attributes aloneSynopsisUnderstanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.Get access to:- Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)- Market value and volumes over 2008-2018 for France and nine other countries, to give a global context- The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group- Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future- Examples of international and France-specific product innovation targeting key consumer needsReasons

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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cr...

  1. 1. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market Published on July 2014 Report Summary Summary Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings - Over half of Ice Cream consumption in France is driven by the pursuit of indulgence - German consumers are not driven to seek healthier Ice Cream offerings, fearing a sacrifice in taste - French consumers look to Ice Cream to help them relax and escape from their busy lives - French consumers seek value, but are willing to trade-up pay more for indulgence - French consumers are not motivated to buy products for ethical attributes alone Synopsis Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: - Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) - Market value and volumes over 2008-2018 for France and nine other countries, to give a global context - The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group - Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future - Examples of international and France-specific product innovation targeting key consumer needs Reasons To Buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Ice Cream consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market (From Slideshare) Page 1/5
  2. 2. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Table of Content Table of Contents Definitions Category classification and demographic definitions Summary methodology Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends Market context The French Ice Cream market is driven by a desire for indulgence and innovative flavors The French Ice Cream market is currently valued at EUR1.9 billion and will witness moderate growth in the next five years Take-Home Ice Cream accounts for the highest share of volume consumption, with Impulse Ice Cream registering the fastest growth There were 3.3 billion Ice Cream occasions in France with consumption higher among women and older consumers The French Ice Cream market is forecast to register the highest growth among European nations, in value terms There is high growth forecast among major European markets as the demand for Ice Cream increases Demographic cohort consumption patterns French women are marginally over-consuming Ice Cream over their male counterparts Older Consumers and Pre-Mid-Lifers continue to over-consume Ice Cream in France Both men and women can be classified as 'heavy frequency' consumers of Ice Creams Tweens & Early Teens and Pre-Mid-Lifers are primarily 'heavy frequency' consumers of Ice Cream Consumer trend analysis Indulgence is the leading motivational factor in the French Ice Cream market Consumer trends influencing Ice Cream consumption can be compared globally to highlight the degree of influence of each trend The Changing Lifestyle mega-trend: French consumers seek Ice Creams that meet age-specific requirements caused by changes in their lifestage The Connectivity mega-trend: Media can be used to promote other, more influential consumption motivators The Convenience mega-trend: The Busy Lives of French consumers will drive the desire for Ice Cream as a snacking option The Ethics mega-trend: Ice Cream consumption in France is not influenced by ethical concerns The Experience & Enjoyment mega-trend: The desire for Indulgence is the leading motivator in the French Ice Cream market The Health & Wellness mega-trend: Health concerns will have limited influence on the consumption of Ice Cream The Individuality mega-trend: Consumers seek products that offer personal moments of escapism and relaxation The Trust mega-trend: Confidence in the safety of Ice Cream and its production is high in France The Value mega-trend: Consumers seek value both in terms of price and quality Innovation examples Manufacturers of Ice Cream are innovating across categories to the target the growing needs of French consumers Global innovations on formulation and positioning can be a source of inspiration for French manufacturers Recommended actions Manufacturers should focus on providing innovative, indulgent flavors while positioning products geared towards convenience Manufacturers should innovate to provide new flavor combinations paired with popular confectionery, along with functional offerings Appendix An explanation of the sub-trends Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market (From Slideshare) Page 2/5
  3. 3. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Detailed methodology About Canadean Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market (From Slideshare) Page 3/5
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  5. 5. ReportLinker Find Industry reports, Company profiles and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 Customer signature:   Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market (From Slideshare) Page 5/5

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