Seoul is the capital city of South Korea and is the country's most popular destination amongst international tourists. Even during the global economic recession, international arrivals to South Korea continued to see positive growth, and strong growth continued in 2010 thanks to the popularity of Korean culture, known as "Hallyu" with Asian visitors. Seoul continues to invest significantly in developing infrastructure and marketing activities to promote itself internationally.Euromonitor International's City Travel Briefing ' Seoul global briefing offers an insight into to the size and shape of the Travel And Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.Product coverage: Car Rental, Demand Factors, Health & Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Travel And Tourism market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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City Travel Briefing ' Seoul
Published on March 2011
Report Summary
Seoul is the capital city of South Korea and is the country's most popular destination amongst international tourists. Even during the
global economic recession, international arrivals to South Korea continued to see positive growth, and strong growth continued in
2010 thanks to the popularity of Korean culture, known as "Hallyu" with Asian visitors. Seoul continues to invest significantly in
developing infrastructure and marketing activities to promote itself internationally.
Euromonitor International's City Travel Briefing ' Seoul global briefing offers an insight into to the size and shape of the Travel And
Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies
the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel
distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Car Rental, Demand Factors, Health & Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound,
Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel
Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Travel And Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
City Travel Briefing ' Seoul
Euromonitor International
March 2011
Introduction
The Seoul Brand
Key Facts
Tourism Flows
Travel Accommodation
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Transportation
Attractions and Activities
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