CC Cosmetics & Toiletries in China 2010: A Market Analysis

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CC Cosmetics & Toiletries in China 2010: A Market Analysis
Published on October 2010

Report Summary

REPORT COVERAGE
This report reviews characteristics, trends and developments over the 2003 to 2009 period in the cosmetics and toiletries market and
industry of the People's Republic of China, and gives forecasts of market performance to 2014. The emphasis is on the retail market,
and there is also a considerable amount of information on the major industry players. The report covers the market for all cosmetics
and toiletries products, including products as follows:

Baby Care
Including cotton/wool wipes, baby toiletries and baby skin care products.
Bath & Shower
Including toilet soaps, talcum powders, bath additives and Shower Products.
Deodorants
Including solid deodorants and body sprays.
Hair Care
Including shampoo, styling agents, perming kits, conditioners, colourants and hair spray.
Make-up and Colour Cosmetics
Including facial make-up, eye make-up, lip products and nail products.
Men's Toiletries
Including men's fragrances, shaving products and skincare.
Oral Hygiene
Including toothpaste, mouthwashes and dental rinses, denture accessories, mouth fresheners and dental gum.
Perfumes & Fragrances
Including premium and mass-market products.
Skin Care
Including facial moisturisers, general purpose/body care, cleansers, hand care and face masks.
Sun Care
Including sun tan products, after-sun products and self-tanning products.

KEY REPORT FEATURES

' Total and sectoral retail sales of cosmetics & toiletries to 2009.
' Market shares of leading C&T manufactures for the total market and by sector to 2009.
' Prices on selected C&T products 2010.
' Forecast sectoral and total sales of C&T to 2014.
' Imports and exports of C&T product categories to 2009.
' Current issues, including key market determinants such as relevant legislation, advertising trends, C&T consumption and purchasing
trends, private label and cosmaceuticals, etc.
' Profiles of 22 of the leading C&T manufacturers in China, with financial and network data to 2009.
' Key demographic data, including detailed age group and by habitation and province.

CC Cosmetics & Toiletries in China 2010: A Market Analysis (From Slideshare) Page 1/13


Executive Summary
The total cosmetics and toiletries market in China reached a total value of RMB133.24bn (US$19.51bn) in 2009. This value was
11.4% up on the previous year, indicating continuing strong market growth, despite a slowdown in the economy since 2008, and a full
157.73% up on 2003, and annual growth averaging 14.48%.

Cosmetics and toiletries have declined slightly in significance to 3.37% of total value non-food retail sales by 2009, down from 3.54%
in 2003, and a high of 3.93% in 2006. Cosmetics and toiletries continue to increase steadily in value, but other sectors of the non-food
economy are now making much stronger growth. This despite a rise up the value-added ladder in urban sales, although the
lower-price end mass market cosmetics and toiletries products achieved much more considerable reach across more of China in
recent years.

The overall cosmetics and toiletries market is expected to continue to see strong growth over the next few years fuelled by continued
strong growth in the consumer market in China. Anticipated annual growth will slow down year-on-year, but remains good. The total
value of the market could reach as much as RMB206bn by 2014, up on a forecast RMB146bn in 2010.

However, this estimate for market value in 2010 does not include online C2C and B2C sales, an area of weak coverage due to it
largely being conducted as grey (non-taxed) income by private individuals acting as sole-trader companies. This grey online market is
estimated to be worth about RMB19bn in 2010, ON TOP of the total retail market estimate of RMB146bn.

The main urban centres are increasingly congested in terms of market penetration, so emphasis is shifting to the mass markets
opening up in tier-2 and -3 cities, which is forcing the industry to work out ways to reach these regional markets logistically, and to
adapt product to suit regional variation in taste and income differences.

Most foreign companies are succeeding in the market by adapting their brands so that they seem local to consumers, and begin to act
like local domestic manufacturers in their business plans in China, rather than as foreign companies in China. This requires a lot more
ground knowledge and use of local talent then was the case before.

Foreign companies are increasingly looking to strong domestic brands as potential acquisition targets, especially in developing new
ranges of products best suited to emerging regional markets.
Retailers are increasingly coming to control the means of distribution in the market, and as such, any new developments in the private
label by significant chains is going to have a sizeable impact on the future direction of the cosmetics and toiletries market.

Table of Content

Contents
INTRODUCTIONXIV
1 CHINA'S COSMETICS & TOILETRIES MARKET1
1.1 Overview1
1.2 China's Total Non-Food Market2
1.2.1 Total Non-Food Market: Food & Non-Food Sales2
Table 1.1TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-20092
1.2.2 Total Non-Food Market: Food/Non-Food Sales Split2
Table 1.2% BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-20092
1.2.3 Total Non-Food Market: Urban/Rural Split2
Table 1.3TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-20093
1.2.4 Total Non-Food Market: The Trends3



Table 1.4CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-20094
1.3 China's Total Cosmetics & Toiletries Market4
1.3.1 Total Cosmetics & Toiletries Market: Total Market Size in Value Terms4
Table 1.5TOTAL CURRENT VALUE RETAIL MARKET FOR COSMETICS & TOILETRIES, 2003-20095
1.3.2 Total Cosmetics & Toiletries Market: Total Non-food Market Significance5
Table 1.6SIGNIFICANCE OF THE MARKET FOR COSMETICS & TOILETRIES WITHIN TOTAL AND NON-FOOD RETAIL SALES,
2003-20096
1.4 Provincial Breakdown6
1.4.1 Provincial Breakdown: Value Market Sizes6
Table 1.7MARKET VALUE FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2003-20096
1.4.2 Provincial Breakdown: Value Market Growth & Breakdown7
Table 1.8% BREAKDOWN & MARKET VALUE GROWTH FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2003-20097
1.4.3 Provincial Breakdown: Per Capita Spending8
Table 1.9PER CAPITA SPENDING ON COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2003-20098
1.5 Sector Breakdown9
1.5.1 Sector Breakdown: Sector Values9
Table 1.10THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2003-200910
1.5.2 Sector Breakdown: Sector Shares10
Table 1.11% BREAKDOWN OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2003-200910
1.5.3 Sector Breakdown: Growth Rates11
Table 1.12ANNUAL GROWTH RATES OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2003-200911
1.6 Baby Care11
1.6.1 Baby Care: Sector Values11
Table 1.13THE VALUE OF THE BABY CARE SECTOR BY SUBSECTOR, 2003-200912
1.6.2 Baby Care: Child Population Trends12
Table 1.14BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2003-200912
1.6.3 Baby Care: Sector Breakdown13
Table 1.15% BREAKDOWN OF THE BABY CARE SECTOR BY SUBSECTOR, 2003-200913
1.6.4 Baby Care: Sector Growth13
Table 1.16ANNUAL GROWTH RATES OF THE BABY CARE SECTOR BY SUBSECTOR, 2003-200913
1.7 Bath & Shower Products13
1.7.1 Bath & Shower Products: Sector Values13
Table 1.17THE VALUE OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2003-200914
1.7.2 Bath & Shower Products: Sector Breakdown14
Table 1.18% BREAKDOWN OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2003-200914
1.7.3 Bath & Shower Products: Sector Growth14
Table 1.19ANNUAL GROWTH RATES OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2003-200914
1.8 Deodorants15
1.8.1 Deodorants: Sector Values15
Table 1.20THE VALUE OF THE DEODORANTS SECTOR BY SUBSECTOR, 2003-200915
1.8.2 Deodorants: Sector Breakdown15
Table 1.21% BREAKDOWN OF THE DEODORANTS SECTOR BY SUBSECTOR, 2003-200915
1.8.3 Deodorants: Sector Growth15
Table 1.22ANNUAL GROWTH RATES OF THE DEODORANTS SECTOR BY SUBSECTOR, 2003-200915
1.9 Hair Care16
1.9.1 Hair Care: Sector Values16
Table 1.23THE VALUE OF THE HAIR CARE SECTOR BY SUBSECTOR, 2003-200916
1.9.2 Hair Care: Sector Breakdown16



Table 1.24% BREAKDOWN OF THE Hair Care SECTOR BY SUBSECTOR, 2003-200916
1.9.3 Hair Care: Sector Growth17
Table 1.25ANNUAL GROWTH RATES OF THE Hair Care SECTOR BY SUBSECTOR, 2003-200917
1.10 Make-up & Colour Cosmetics17
1.10.1 Make-up & Colour Cosmetics: Sector Values17
Table 1.26THE VALUE OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2003-200918
1.10.2 Make-up & Colour Cosmetics: Sector Breakdown18
Table 1.27% BREAKDOWN OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2003-200918
1.10.3 Make-up & Colour Cosmetics: Sector Growth18
Table 1.28ANNUAL GROWTH RATES OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2003-200918
1.10.4 Make-up & Colour Cosmetics: The OLs (Office Ladies)19
1.11 Men's Toiletries23
1.11.1 Men's Toiletries: Sector Values23
Table 1.29THE VALUE OF THE MEN'S TOILETRIES SECTOR BY SUBSECTOR, 2003-200923
1.11.2 Men's Toiletries: Sector Breakdown23
Table 1.30% BREAKDOWN OF THE MEN'S TOILETRIES SECTOR BY SUBSECTOR, 2003-200923
1.11.3 Men's Toiletries: Sector Growth23
Table 1.31ANNUAL GROWTH RATES OF THE MEN'S TOILETRIES SECTOR BY SUBSECTOR, 2003-200923
1.12 Oral Hygiene24
1.12.1 Oral Hygiene: Sector Values24
Table 1.32THE VALUE OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2003-200924
1.12.2 Oral Hygiene: Sector Breakdown24
Table 1.33% BREAKDOWN OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2003-200924
1.12.3 Oral Hygiene: Sector Growth25
Table 1.34ANNUAL GROWTH RATES OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2003-200925
1.13 Perfumes & Fragrances25
1.13.1 Perfumes & Fragrances: Sector Values25
Table 1.35THE VALUE OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2003-200926
1.13.2 Perfumes & Fragrances: Sector Breakdown27
Table 1.36% BREAKDOWN OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2003-200927
1.13.3 Perfumes & Fragrances: Sector Growth27
Table 1.37ANNUAL GROWTH RATES OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2003-200927
1.14 Skin Care28
1.14.1 Skin Care: Sector Values28
Table 1.38THE VALUE OF THE SKIN CARE SECTOR BY SUBSECTOR, 2003-200928
1.14.2 Skin Care: Sector Breakdown28
Table 1.39% BREAKDOWN OF THE SKIN CARE SECTOR BY SUBSECTOR, 2003-200929
1.14.3 Skin Care: Sector Growth29
Table 1.40ANNUAL GROWTH RATES OF THE SKIN CARE SECTOR BY SUBSECTOR, 2003-200929
1.15 Sun Care29
Table 1.41THE SUN CARE SECTOR VALUE AND GROWTH, 2003-200929
1.16 Market Shares30
1.16.1 Market Shares: A Caveat30
1.16.2 Market Shares: Overall Market31
Table 1.42TOTAL CHINA COSMETICS & TOILETRIES MARKET LEADING MANUFACTURER ESTIMATED SALES & VALUE
SHARES, 2004-200931
1.16.3 Market Shares: Baby Care Sector Shares32
Table 1.43LEADING COMPANY SHARES OF BABY CARE SECTOR RETAIL SALES, 200933



1.16.4 Market Shares: Bath & Shower Products Sector Shares33
Table 1.44LEADING BRAND RANKINGS OF SOAP PRODUCT SECTOR RETAIL SALES, 2005-FIRST NINE MONTHS 200933
1.16.5 Market Shares: Hair Care Sector Shares33
Table 1.45LEADING COMPANY SHARES OF HAIR CARE SECTOR RETAIL SALES, 2006-200734
Table 1.46LEADING BRAND RANKINGS OF SHAMPOO SECTOR RETAIL SALES, 2004-FIRST NINE MONTHS 200934
Table 1.47LEADING BRAND SHARES OF SHAMPOO SECTOR RETAIL SALES, 200934
1.16.6 Market Shares: Make-up & Colour Cosmetics Sector Shares35
Table 1.48LEADING COMPANY SHARES OF MAKE-UP & COLOUR COSMETICS SECTOR RETAIL SALES, 2005-200735
1.16.7 Market Shares: Oral Hygiene Sector Shares35
Table 1.49LEADING COMPANY SHARES OF TOOTHPASTE SECTOR RETAIL SALES, 2006-200736
Table 1.50COLGATE SHARE OF TOOTHPASTE SECTOR RETAIL SALES, 2004-1Q201036
Table 1.51UNILEVER'S ZHONGHUA SHARE OF ORAL HYGIENE SECTOR RETAIL SALES, 2005-200937
1.16.8 Market Shares: Perfumes & Fragrances Sector Shares37
Table 1.52LEADING COMPANY SHARES OF PERFUMES & FRAGRANCES SECTOR RETAIL SALES, 2006-200737
1.16.9 Market Shares: Skin Care Sector Shares37
Table 1.53LEADING COMPANY SHARES OF SKIN CARE SECTOR RETAIL SALES, 2006-200738
1.17 Prices38
1.17.1 Prices: Retail Price Indices38
Table 1.54AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-200839
Table 1.55RETAIL PRICE INDICES BY BROAD SECTOR, 2000-200940
1.17.2 Prices: Make Up Prices41
Table 1.56RETAIL PRICES OF SELECTED MAKEUP PRODUCTS, AUGUST 201041
1.17.3 Prices: Face Mask Prices41
Table 1.57RETAIL PRICES OF SELECTED FACE MASKS, AUGUST 201041
1.17.4 Prices: Sunblock Prices42
Table 1.58RETAIL PRICES OF SELECTED SUNBLOCKS, AUGUST 201042
1.17.5 Prices: Skin Cleanser & Toner Prices42
Table 1.59RETAIL PRICES OF SELECTED SKIN CLEANSERS & TONERS, AUGUST 201042
1.17.6 Prices: Face Cream, Lotion & Eye Cream Prices43
Table 1.60RETAIL PRICES OF SELECTED FACE CREAM, LOTION & EYE CREAM, AUGUST 201043
1.17.7 Prices: Perfume Prices43
Table 1.61RETAIL PRICES OF SELECTED PERFUMES, AUGUST 201043
1.17.8 Prices: Bath & Shower Product Prices44
Table 1.62RETAIL PRICES OF SELECTED BATH & SHOWER PRODUCTS, AUGUST 201044
1.17.9 Prices: Men's Toiletries Prices44
Table 1.63RETAIL PRICES OF SELECTED MEN'S TOILETRIES PRODUCTS, AUGUST 201044
1.17.10 Prices: Shampoo Prices45
Table 1.64RETAIL PRICES OF SELECTED SHAMPOO, AUGUST 201045
1.17.11 Prices: Oral Hygiene Product Prices46
Table 1.65RETAIL PRICES OF SELECTED ORAL HYGIENE PRODUCTS, AUGUST 201046
1.18 Cosmetics & Toiletries Outlook47
1.18.1 Outlook: Total Market Size47
Table 1.66FORECAST TOTAL RETAIL MARKET FOR COSMETICS & TOILETRIES PRODUCTS, 2010-201447
1.18.2 Outlook: Sector Values47
Table 1.67FORECAST MARKET FOR COSMETICS & TOILETRIES BY SECTOR IN CHINA, 2010-201448
1.18.3 Outlook: Sector Shares48
Table 1.68FORECAST % BREAKDOWN OF THE VALUE MARKET FOR COSMETICS & TOILETRIES BY SECTOR IN CHINA,
2010-201448



1.18.4 Outlook: Forecast Growth Rates48
Table 1.69FORECAST GROWTH ANNUAL GROWTH RATES OF THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR IN
CHINA, 2010-201449
1.19 Cosmetics & Toiletries Import & Export Volume49
Table 1.70HS CODE DESCRIPTIONS49
1.19.1 Cosmetics & Toiletries Import & Export Volume: Total Trade Volume50
Table 1.71CHINA COSMETICS & TOILETRIES IMPORT & EXPORT VOLUME & GROWTH, 2000-200950
1.19.2 Cosmetics & Toiletries Import & Export Volume: Import Volume50
Table 1.72VOLUME BREAKDOWN OF CHINA COSMETICS & TOILETRIES IMPORT, 2000-200950
1.19.3 Cosmetics & Toiletries Import & Export Volume: Export Volume51
Table 1.73VOLUME BREAKDOWN OF CHINA COSMETICS & TOILETRIES EXPORT, 2000-200951
1.20 Cosmetics & Toiletries Import & Export Value51
1.20.1 Cosmetics & Toiletries Import & Export Value: Total Trade Value51
Table 1.74CHINA COSMETICS & TOILETRIES IMPORT & EXPORT VALUE & GROWTH, 2000-200951
1.20.2 Cosmetics & Toiletries Import & Export Value: Import Value52
Table 1.75VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES IMPORT, 2000-200952
1.20.3 Cosmetics & Toiletries Import & Export Value: Export Value53
Table 1.76VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES EXPORT, 2000-200953
1.21 Cosmetics & Toiletries Import Volume & Value By Country54
1.21.1 Cosmetics & Toiletries Import Volume & Value By Country: Perfume & Toilet Water (HS Code 3303)54
Table 1.77VOLUME & VALUE BREAKDOWN OF PERFUME & TOILET WATER IMPORT BY COUNTRY, 2000-200954
1.21.2 Cosmetics & Toiletries Import Volume & Value By Country: Beauty or Make-up Preparations & Preparations for the Care of the
Skin (HS Code 3304)55
Table 1.78AVOLUME & VALUE BREAKDOWN OF IMPORT OF BEAUTY OR MAKE-UP PREPARATIONS & PREPARATIONS FOR
THE CARE OF THE SKIN BY COUNTRY, 2000-200955
Table 1.78BVOLUME & VALUE BREAKDOWN OF IMPORT OF BEAUTY OR MAKE-UP PREPARATIONS & PREPARATIONS FOR
THE CARE OF THE SKIN BY COUNTRY, 2000-200956
1.21.3 Cosmetics & Toiletries Import Volume & Value By Country: Preparations for Use on the Hair (HS Code 3305)57
Table 1.79AVOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR USE ON THE HAIR BY COUNTRY,
2000-200957
Table 1.79BVOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR USE ON THE HAIR BY COUNTRY,
2000-200958
1.21.4 Cosmetics & Toiletries Import Volume & Value By Country: Preparations for Oral or Dental Hygiene (HS Code 3306)59
Table 1.80AVOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR ORAL OR DENTAL HYGIENE BY
COUNTRY, 2000-200959
Table 1.80BVOLUME & VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR ORAL OR DENTAL HYGIENE BY
COUNTRY, 2000-200960
1.22 Cosmetics & Toiletries Import & Export Average Unit Value60
1.22.1 Cosmetics & Toiletries Import & Export Average Unit Value: Overview60
Table 1.81CHINA COSMETICS & TOILETRIES IMPORT & EXPORT AVERAGE UNIT VALUE & GROWTH, 2000-200960
1.22.2 Cosmetics & Toiletries Import & Export Average Unit Value: Import61
Table 1.82AVERAGE UNIT VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES IMPORT, 2000-200961
1.22.3 Cosmetics & Toiletries Import & Export Average Unit Value: Export61
Table 1.83AVERAGE UNIT VALUE BREAKDOWN OF CHINA COSMETICS & TOILETRIES PRODUCTS EXPORT, 2000-200961
1.23 Cosmetics & Toiletries Import Average Unit Value By Country62
1.23.1 Cosmetics & Toiletries Import Average Unit Value By Country: Perfume & Toilet Water (HS Code 3303)62
Table 1.84AVERAGE UNIT VALUE BREAKDOWN OF PERFUME & TOILET WATER IMPORT BY COUNTRY, 2000-200962
1.23.2 Cosmetics & Toiletries Import Average Unit Value By Country: Beauty or Make-up Preparations & Preparations for the Care of



the Skin (HS Code 3304)62
Table 1.85AVERAGE UNIT VALUE BREAKDOWN OF BEAUTY OR MAKE-UP PREPARATIONS & PREPARATIONS FOR THE
CARE OF THE SKIN BY COUNTRY, 2000-200962
1.23.3 Cosmetics & Toiletries Import Average Unit Value By Country: Preparations for Use on the Hair (HS Code 3305)63
Table 1.86AVERAGE UNIT VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR USE ON THE HAIR BY COUNTRY,
2000-200963
1.23.4 Cosmetics & Toiletries Import Average Unit Value By Country: Preparations for Oral or Dental Hygiene (HS Code 3306)63
Table 1.87AVERAGE UNIT VALUE BREAKDOWN OF IMPORT OF PREPARATIONS FOR ORAL OR DENTAL HYGIENE BY
COUNTRY, 2000-200963
1.24 Current Issues64
1.24.1 Current Issues: Legislation64
1.24.2 Current Issues: Taxation65
Table 1.88RELEVANT CONSUMPTION TAX CHANGES, 1994-200665
Table 1.89COSMETICS & TOILETRIES TAX RATES66
1.24.3 Current Issues: Private Label67
Table 1.90COSMETICS & TOILETRIES PRIVATE LABEL SHELF SPACE IN SHANGHAI HYPERMARKETS, AUGUST 201068
Table 1.91PRIVATE LABELCOSMETICS & TOILETRIES PRICES AT AUCHAN CHANGYANG STORE (SHANGHAI), SEPTEMBER
201069
Table 1.92WATSONS STORES IN CHINA69
Table 1.93CHINA TOP-100 RETAILER'S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-200971
1.24.4 Current Issues: Cosmeceutical71
Table 1.94SHARE OF NON-DRUGS IN PHARMACY RETAILING, 200972
Table 1.95ZHANGZHOU PIENTZEHUANG PHARMACEUTICAL CO., LTD: COSMETICS & TOILETRIES SALES, 2006-2009 &
1H2009-1H2010*73
Table 1.96CHINA NEPSTAR CHAIN DRUGSTORE LTD.: OTHER PRODUCT REVENUE, 2004-200973
1.24.5 Current Issues: Online Retailing73
Table 1.97INTERNET USERS & INTERNET PENETRATION IN CHINA, 2005-1H201074
Table 1.98CHINA'S ONLINE SHOPPING MARKET, 2006-200974
Table 1.99CHINA'S C2C MARKET SHARE, 2007-200975
Table 1.100360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-200975
Table 1.101CHINA'S B2C MARKET SHARE, 2006-201076
Table 1.102CHINA'S COSMESTICS & FASHION ONLINE RETAIL MARKET, 2006-201076
Table 1.103TOP COSMETICS ONLINE TRANSACTIONS, 200777
1.24.6 Current Issues: Marketing & Advertising78
Leading Advertised Product Categories78
Table 1.104TOP 10 ADVERTISING CATEGORIES IN CHINA (TV/NEWSPAPER/MAGAZINE), 200978
Leading Advertised Brands78
Table 1.105TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 200979
Table 1.106TOP 10 ADVERTISED COSMETICS & TOILETRIES BRANDS IN CHINA, 1Q 201079
Leading Advertisers79
Table 1.107FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 200879
Table 1.108CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2004-200680
Table 1.109CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2006-200780
Table 1.110CHINA'S TOP TEN ADVERTISERS BY ADSPEND (TV/NEWSPAPER/MAGAZINE), 200980
Prime-time Advertising Auction80
Table 1.111PRIME-TIME ADVERTISING AUCTION ON CHINA'S CCTV, 2000-201081
Online Advertising & Marketing81
Table 1.112CHINA ONLINE ADVERTISING MARKET, 2004-200982



Table 1.113TOP 10 DIGITAL IQ (PRESTIGE BEAUTY & SKINCARE)82
Table 1.114COSMETICS & TOILETRIES FAN BASE ON KAIXIN001.COM, 14 SEPTEMBER 201083
Table 1.115CHINA'S LEADING COSMETICS & PERSONAL HYGIENE INTERNET ADVERTISERS BY ADSPEND, 2008-200984
Table 1.116CHINA'S COSMETICS & PERSONAL HYGIENE INTERNET ADSPEND BY CATEGORY, 200984
1.24.7 Current Issues: Brand Endorsers85
Table 1.117IDEAL ENDORSERS FOR COSMETICS, 201085
1.24.8 Current Issues: Direct Sales86
Table 1.118NU SKIN ENTERPRISES DIRECT SALES REMUNERATION STRUCTURE86
Table 1.119MELALEUCA (CHINA) WELLNESS PRODUCTS DIRECT SALES REMUNERATION STRUCTURE87
Table 1.120CHINA'S DIRECT SALES LICENCE HOLDERS AS OF SEPTEMBER 201088
Table 1.121CHINA REVENUE OF FOREIGN DIRECT SELLERS, 2004-200989
1.24.9 Current Issues: Emerging Domestic Brands91
Inoherb91
Table 1.122SHANGHAI INOHERB COSMETICS CO., LTD.: FINANCIAL RESULTS, 2007-201091
Gialen92
Bawang92
Table 1.123BAWANG INTERNATIONAL (GROUP) HOLDING CO., LTD.: FINANCIAL RESULTS, 2006-2009 & 1H2009-1H2010*93
Yunnan Baiyao93
Table 1.124YUNNAN BAIYAO GROUP CO., LTD.: TOOTHPASTE SALES, 2005-2009 & 1H 2010*94
1.25 Consumers94
1.25.1 Consumers: Cosmetics & Toiletries Consumers94
Table 1.125TOP SKIN CONCERNS OF CHINESE WOMEN, 200795
Table 1.126TOP SKIN PROBLEMS THAT CHINESE WOMEN WANT TO SOLVE, 200795
Table 1.127TOP HAIR PROBLEMS OF CHINESE WOMEN, 200795
Table 1.128TOP CONSUMER HAIR NEEDS IN CHINA96
Table 1.129COLLECTING INFORMATION BEFORE BUYING COSMETICS, 200797
Men's Cosmetics98
Table 1.130MEN'S MOST CONCERNED SKIN PROBLEMS, 2009 & 1Q2010-2Q201098
Table 1.131MEN'S MOST CONCERNED SKIN PRODUCTS, 2009 & 1Q2010-2Q201099
Table 1.132MOST CONCERNED MEN'S COSMETIC BRANDS, 2008-2009 & 1Q2010-2Q201099
1.26 Retail Distribution100
1.26.1 Retail Distribution: Retail Sales by Outlet100
Table 1.133COSMETICS & TOILETRIES SALES BREAKDOWN BY OUTLET TYPE, 2003/2009101
2 COMPANY PROFILES102
2.1 AMOREPACIFIC Corporation102
2.1.1 AMOREPACIFIC: Company Details102
2.1.2 AMOREPACIFIC: China Operations102
2.1.3 AMOREPACIFIC: Financial Results103
Table 2.1AMOREPACIFIC: FINANCIAL RESULTS, 2004-2009*103
2.2 Amway Corporation103
2.2.1 Amway Corporation: Company Details103
2.2.2 Amway Corporation: China Operations103
Table 2.2AMWAY CHINA: FINANCIAL RESULTS, 2000-2009*104
2.3 Fancl Corporation105
2.3.1 Fancl: Company Details105
2.3.2 Fancl: China Operations105
2.3.3 Fancl: Financial Results105
Table 2.3FANCL: CHINA FINANCIAL RESULTS, 2004/05-2008/09105



Table 2.4FANTASTIC NATURAL COSMETICS (CHINA) LIMITED: FINANCIAL RESULTS, 2006-2008105
2.4 Avon Products Inc.106
2.4.1 Avon: Company Details106
2.4.2 Avon: China Operations106
2.4.3 Avon: Financial Summary107
Table 2.5AVON PRODUCTS: FINANCIAL RESULTS, 2004-2009 & 1H2009-1H2010*107
2.5 Beiersdorf AG108
2.5.1 Beiersdorf: Company Details108
2.5.2 Beiersdorf: China Operations108
2.5.3 Beiersdorf: Financial Summary109
Table 2.6BEIERSDORF: FINANCIAL RESULTS, 2000-2009*109
2.6 Beijing Dabao Cosmetics Co., Ltd.110
2.6.1 Beijing Dabao Cosmetics: Company Details110
2.6.2 Beijing Dabao Cosmetics: Company Background110
2.7 Colgate-Palmolive Company111
2.7.1 Colgate-Palmolive: Company Details111
2.7.2 Colgate-Palmolive: China Operations111
2.7.3 Colgate-Palmolive: Financial Summary112
Table 2.7COLGATE-PALMOLIVE: FINANCIAL RESULTS, 2004-2009*112
2.8 Dencare (Chongqing) Oral Care Co., Ltd.113
2.8.1 Dencare Oral Care: Company Details113
2.8.2 Dencare Oral Care: Company Background113
2.9 The Estée Lauder Companies Inc.114
2.9.1 Estée Lauder: Company Details114
2.9.2 Estée Lauder: China Operations114
2.9.3 Estée Lauder: Financial Summary114
Table 2.8ESTEE LAUDER: FINANCIAL RESULTS, 2004/05-2009/10*115
2.10 Guangxi Aoqili Co., Ltd.115
2.10.1 Aoqili: Company Details115
2.10.2 Aoqili: Company Background115
2.11 Jiangsu Longliqi Group Co., Ltd.117
2.11.1 Jiangsu Longliqi Group: Company Details117
2.11.2 Jiangsu Longliqi Group: Company Background117
2.12 Johnson & Johnson118
2.12.1 Johnson & Johnson: Company Details118
2.12.2 Johnson & Johnson: China Operations118
2.12.3 Johnson & Johnson: Financial Summary119
Table 2.9JOHNSON & JOHNSON: FINANCIAL RESULTS, 2004-2009*119
2.13 Kanebo Cosmetics Inc.120
2.13.1 Kanebo Cosmetics: Company Details120
2.13.2 Kanebo Cosmetics: China Operations120
Table 2.10KANEBO COSMETICS: KEY PRODUCTS/BRANDS IN CHINA120
2.14 Kao Corporation121
2.14.1 Kao Corporation: Company Details121
2.14.2 Kao Corporation: China Operations121
Table 2.11KAO CORPORATION: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA122
2.14.3 Kao Corporation: Financial Summary122
Table 2.12KAO CORPORATION: FINANCIAL RESULTS, 2005/06-2009/10*122



2.15 Kosé Corporation123
2.15.1 Kosé Corporation: Company Details123
2.15.2 Kosé Corporation: China Activities123
Table 2.13KOSE CORPORATION: KEY COSMETIC PRODUCTS & BRANDS IN CHINA123
2.15.3 Kosé Corporation: Financial Summary124
Table 2.14KOSE CORPORATION: FINANCIAL RESULTS, 2004/05-2009/10*124
2.16 L'Oréal SA125
2.16.1 L'Oréal: Company Details125
2.16.2 L'Oréal: China Operations125
Table 2.15L'OREAL CHINA: KEY BRANDS IN CHINA126
2.16.3 L'Oréal: Financial Results128
Table 2.16L'OREAL: FINANCIAL RESULTS, 2004-2009*128
2.17 Mary Kay Inc.129
2.17.1 Mary Kay: Company Details129
2.17.2 Mary Kay: China Operations129
2.18 Nu Skin Enterprises Inc.130
2.18.1 Nu Skin Enterprises: Company Details130
2.18.2 Nu Skin Enterprises: China Operations130
2.18.3 Nu Skin Enterprises: Financial Summary131
Table 2.17NU SKIN ENTERPRISES: FINANCIAL RESULTS, 2003-2009*132
2.19 Procter & Gamble Co.132
2.19.1 Procter & Gamble: Company Details132
2.19.2 Procter & Gamble: China Operations132
Market Presence132
Table 2.18PROCTER & GAMBLE: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA133
Multi-sector Brand Penetration133
Market Problems134
2.19.3 Procter & Gamble: Financial Results135
Table 2.19PROCTER & GAMBLE: FINANCIAL RESULTS, 2004/05-2009/10*135
2.20 Shanghai Jahwa United Co., Ltd.136
2.20.1 Shanghai Jahwa United: Company Details136
2.20.2 Shanghai Jahwa United: Company Background136
2.20.3 Shanghai Jahwa United: Financial Results137
Table 2.20SHANGHAI JAHWA UNITED: FINANCIAL RESULTS, 2006-2009*137
Table 2.21SHANGHAI JAHWA UNITED: AS A % OF TOTAL REVENUE, 2006-2009*138
2.21 Shiseido Company Ltd.138
2.21.1 Shiseido: Company Details138
2.21.2 Shiseido: China Operations138
Table 2.22SHISEIDO: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA139
2.21.3 Shiseido: Future Strategy140
Table 2.23SHISEIDO: COSMETIC SPECIALTY STORES IN CHINA, JUNE 2008 & AUGUST 2010*140
2.21.4 Shiseido: Financial Results141
Table 2.24SHISEIDO: FINANCIAL RESULTS, 2004/05-2009/10*141
2.22 Unilever N.V.142
2.22.1 Unilever: Company Details142
2.22.2 Unilever: China Operations142
Table 2.25UNILEVER: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA143
2.22.3 Unilever: Financial Results144



Table 2.26UNILEVER: FINANCIAL RESULTS, 2006-2009*144
3 CONTACTS145
3.1 Trade Organisations145
3.1.1 Chinese Association of Fragrance, Flavour and Cosmetic Industries (CAFFCI)145
3.1.2 China Hairdressing & Beauty Association (CHBA)145
3.1.3 China Oral Care Industry Association (COCIA)145
4 RELEVANT EXHIBITIONS & TRADE FAIRS146
4.1 Trade Fairs & Exhibitions146
4.1.1 Cosmoprof Asia146
4.1.2 Personal Care & Household Ingredients146
4.1.3 Guangzhou International Beauty & Cosmetic Import-Export Expo146
4.1.4 China Beauty Expo146
APPENDIX: MARKET BACKGROUND147
A.1 Fast Facts147
A.2 Population148
A.2.1 Population: By Age Group & Gender148
Table A.1POPULATION BY AGE GROUP & GENDER, 2003'2009*148
A.2.2 Population: By Province149
Table A.2POPULATION BY PROVINCE, 2003'2009*149
A.3 Exchange Rates150
A.3.1 Exchange Rates: China150
Table A.3AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002'2009150
A.3.2 Exchange Rates: Hong Kong150
Table A.4AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND
RENMINBI, 2002'2009150


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