Borealis AG - Strategic Analysis ReviewSummaryBorealis AG is the leading maker of polyethylene and polypropylene in Europe. The company operates through two business group namely Polyolefins and Base Chemicals. It is offering plastics solutions for the infrastructure (pipe, and wire and cable), automotive as well as advanced packaging markets through its Polyolefins business group. In addition, Borealis purchases basic feedstocks like naphtha, butane, propane and ethane from the oil and gas industries and converts these into ethylene and propylene through its olefin units. The company has wide experience in producing polyolefins by using its unique Borstar technology.Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Borealis AG. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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Borealis AG - Strategic Analysis Review
Published on February 2009
Report Summary
Borealis AG - Strategic Analysis Review
Summary
Borealis AG is the leading maker of polyethylene and polypropylene in Europe. The company operates through two business group
namely Polyolefins and Base Chemicals. It is offering plastics solutions for the infrastructure (pipe, and wire and cable), automotive as
well as advanced packaging markets through its Polyolefins business group. In addition, Borealis purchases basic feedstocks like
naphtha, butane, propane and ethane from the oil and gas industries and converts these into ethylene and propylene through its
olefin units. The company has wide experience in producing polyolefins by using its unique Borstar technology.
Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Borealis
AG. The report provides a comprehensive insight into the company, including business structure and operations, executive
biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the
company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, company history, major products and services,
key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Table of Content
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Table Of Contents
Key Information 1
Key Facts 1
Table Of Contents 2
List of Tables 2
Business Description 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 6
Overview 6
Borealis AG - Strengths 6
Strong Financial Performance 6
Global Presence 6
Broad Product Portfolio 6
Borealis AG - Weaknesses 6
Poor Liquidity Position 6
High Dependency on Polyolefins Business 6
Borealis AG - Opportunities 7
Increasing Demand for Petrochemical 7
Business Integration 7
Geographical Expansion 7
Borealis AG - Threats 7
Intense Competition 7
Currency Fluctuation 7
Key Competitors 8
Key Employees 8
Key Employee Biographies 9
Company Statement 10
Locations And Subsidiaries 12
Head Office 12
Appendix 13
Methodology 13
About Global Markets Direct 13
Contact Us 13
Disclaimer 13
List of Tables
Borealis AG, Key Facts 1
Borealis AG, Key Facts 1
Major Products and Services 4
Borealis AG, History 5
Borealis AG, Key Employee Biographies 9
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