Beauty and Personal Care in the Netherlands

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Beauty and Personal Care in the Netherlands
Published on September 2013
Report Summary
The Dutch economic crisis and its consequences in terms of unemployment and the public deficit have had an impact on beauty and
personal care in 2012. Although the industry still managed to achieve growth in 2012, the value growth was lower than in previous
years and there were several major categories that struggled and even registered a decline. High levels of investment in new product
development for most categories, however, helped the industry to achieve growth in 2012 as consumers were...
Euromonitor International's Beauty and Personal Care in Netherlands report offers a comprehensive guide to the size and shape of
the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth.
Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances,
Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin
Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
Euromonitor International
September 2013
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Registers Slower Value Growth in 2012
Economic Recession Limits Growth
Price Promotions Reach Extreme Levels
Online Sales See High Growth But From A Small Base
Modest Value Growth Expected As A Whole
Key Trends and Developments
Beauty and Personal Care in the Netherlands (From Slideshare) Page 1/9

Consumer Confidence in the Economy Remains Low
Demographic Changes Present New Opportunities
Multifunctional Benefits and Cross-category Features Important for Innovation
Social Media Becomes A Major Force
Private Label Struggles To Make An Impact
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 3 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 5 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 6 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 7 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
As Watson (health & Beauty Europe) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 2 AS Watson (Health & Beauty Europe): Key Facts
Company Background
Internet Strategy
Private Label
Summary 3 AS Watson (Health & Beauty Europe): Private Label Portfolio
Biodermal BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 4 Biodermal BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Biodermal BV: Competitive Position 2012
Caresse Cosmetics BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 6 Caresse Cosmetics BV: Key Facts
Company Background
Summary 7 Caresse Cosmetics BV: Competitive Position 2012
Koninklijke Sanders BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts

Summary 8 Koninklijke Sanders BV: Key Facts
Company Background
Production
Remark Pharma BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 9 Remark Pharma BV: Key Facts
Company Background
Summary 10 Remark Pharma BV: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2007-2012
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
Table 17 Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2007-2012
Table 18 Baby and Child-specific Products NBO Company Shares by Value 2008-2012
Table 19 Baby and Child-specific Products LBN Brand Shares by Value 2009-2012
Table 20 Baby and Child-specific Products Premium LBN Brand Shares by Value 2009-2012
Table 21 Baby and Child-specific Skin Care LBN Brand Shares by Value 2009-2012
Table 22 Baby and Child-specific Sun Care LBN Brand Shares by Value 2009-2012
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 25 Forecast Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2007-2012
Table 27 Sales of Bath and Shower by Category: % Value Growth 2007-2012
Table 28 Sales of Bath and Shower by Premium Vs Mass: % Value Analysis 2007-2012
Table 29 Bath and Shower NBO Company Shares by Value 2008-2012
Table 30 Bath and Shower LBN Brand Shares by Value 2009-2012
Table 31 Bath and Shower Premium LBN Brand Shares by Value 2009-2012
Table 32 Forecast Sales of Bath and Shower by Category: Value 2012-2017
Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 34 Forecast Sales of Bath and Shower by Premium Vs Mass: % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 35 Sales of Colour Cosmetics by Category: Value 2007-2012
Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012

Table 37 Sales of Colour Cosmetics by Premium Vs Mass: % Value Analysis 2007-2012
Table 38 Colour Cosmetics NBO Company Shares by Value 2008-2012
Table 39 Colour Cosmetics LBN Brand Shares by Value 2009-2012
Table 40 Eye Make-up LBN Brand Shares by Value 2009-2012
Table 41 Facial Make-up LBN Brand Shares by Value 2009-2012
Table 42 Lip Products LBN Brand Shares by Value 2009-2012
Table 43 Nail Products LBN Brand Shares by Value 2009-2012
Table 44 Colour Cosmetics Premium LBN Brand Shares by Value 2009-2012
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 47 Forecast Sales of Colour Cosmetics by Premium Vs Mass: % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 48 Sales of Deodorants by Category: Value 2007-2012
Table 49 Sales of Deodorants by Category: % Value Growth 2007-2012
Table 50 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
Table 51 Deodorants NBO Company Shares by Value 2008-2012
Table 52 Deodorants LBN Brand Shares by Value 2009-2012
Table 53 Deodorants Premium LBN Brand Shares by Value 2009-2012
Table 54 Forecast Sales of Deodorants by Category: Value 2012-2017
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
Table 56 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 57 Sales of Depilatories by Category: Value 2007-2012
Table 58 Sales of Depilatories by Category: % Value Growth 2007-2012
Table 59 Sales of Women's Razors and Blades by Type: % Value Breakdown 2007-2012
Table 60 Depilatories NBO Company Shares by Value 2008-2012
Table 61 Depilatories LBN Brand Shares by Value 2009-2012
Table 62 Forecast Sales of Depilatories by Category: Value 2012-2017
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2012-2017
Headlines
Trends
Prospects
Category Data
Table 64 Sales of Fragrances by Category: Value 2007-2012
Table 65 Sales of Fragrances by Category: % Value Growth 2007-2012
Table 66 Fragrances NBO Company Shares by Value 2008-2012
Table 67 Fragrances LBN Brand Shares by Value 2009-2012
Table 68 Men's Premium Fragrances LBN Brand Shares by Value 2009-2012
Table 69 Women's Premium Fragrances LBN Brand Shares by Value 2009-2012

Table 70 Forecast Sales of Fragrances by Category: Value 2012-2017
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017
Headlines
Trends
Prospects
Category Data
Table 72 Sales of Hair Care by Category: Value 2007-2012
Table 73 Sales of Hair Care by Category: % Value Growth 2007-2012
Table 74 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
Table 75 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
Table 76 Hair Care NBO Company Shares by Value 2008-2012
Table 77 Hair Care LBN Brand Shares by Value 2009-2012
Table 78 Styling Agents LBN Brand Shares by Value 2009-2012
Table 79 Colourants LBN Brand Shares by Value 2009-2012
Table 80 Salon Hair Care NBO Company Shares by Value 2008-2012
Table 81 Salon Hair Care LBN Brand Shares by Value 2009-2012
Table 82 Hair Care Premium LBN Brand Shares by Value 2009-2012
Table 83 Forecast Sales of Hair Care by Category: Value 2012-2017
Table 84 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
Table 85 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 86 Sales of Men's Grooming by Category: Value 2007-2012
Table 87 Sales of Men's Grooming by Category: % Value Growth 2007-2012
Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
Table 89 Men's Grooming NBO Company Shares by Value 2008-2012
Table 90 Men's Grooming LBN Brand Shares by Value 2009-2012
Table 91 Men's Razors and Blades LBN Brand Shares by Value 2009-2012
Table 92 Forecast Sales of Men's Grooming by Category: Value 2012-2017
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 94 Retail Sales of Body Shavers 2007-2012
Headlines
Trends
Prospects
Category Data
Table 95 Sales of Oral Care by Category: Value 2007-2012
Table 96 Sales of Oral Care by Category: % Value Growth 2007-2012
Table 97 Sales of Toothbrushes by Category: Value 2007-2012
Table 98 Sales of Toothbrushes by Category: % Value Growth 2007-2012
Table 99 Sales of Toothpaste by Type: % Value Breakdown 2008-2012
Table 100 Oral Care NBO Company Shares by Value 2008-2012
Table 101 Oral Care LBN Brand Shares by Value 2009-2012
Table 102 Toothpaste LBN Brand Shares by Value 2009-2012

Table 103 Mouthwashes/Dental Rinses LBN Brand Shares by Value 2009-2012
Table 104 Forecast Sales of Oral Care by Category: Value 2012-2017
Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2012-2017
Table 106 Forecast Sales of Toothbrushes by Category: Value 2012-2017
Table 107 Forecast Sales of Toothbrushes by Category: % Value Growth 2012-2017
Headlines
Trends
Prospects
Category Data
Table 108 Sales of Skin Care by Category: Value 2007-2012
Table 109 Sales of Skin Care by Category: % Value Growth 2007-2012
Table 110 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
Table 111 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
Table 112 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 113 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
Table 114 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 115 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 116 Skin Care NBO Company Shares by Value 2008-2012
Table 117 Skin Care LBN Brand Shares by Value 2009-2012
Table 118 Facial Moisturisers LBN Brand Shares by Value 2009-2012
Table 119 Anti-agers LBN Brand Shares by Value 2009-2012
Table 120 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
Table 121 General Purpose Body Care LBN Brand Shares by Value 2009-2012
Table 122 Skin Care Premium LBN Brand Shares by Value 2009-2012
Table 123 Forecast Sales of Skin Care by Category: Value 2012-2017
Table 124 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
Table 125 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 126 Sales of Sun Care by Category: Value 2007-2012
Table 127 Sales of Sun Care by Category: % Value Growth 2007-2012
Table 128 Sales of Sun Care by Premium Vs Mass: % Value Analysis 2007-2012
Table 129 Sun Care NBO Company Shares by Value 2008-2012
Table 130 Sun Care LBN Brand Shares by Value 2009-2012
Table 131 Sun Care Premium LBN Brand Shares by Value 2009-2012
Table 132 Forecast Sales of Sun Care by Category: Value 2012-2017
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2012-2017
Table 134 Forecast Sales of Sun Care by Premium Vs Mass: % Value Analysis 2012-2017
Headlines
Trends
Prospects
Category Data
Table 135 Sales of Sets/Kits: Value 2007-2012

Table 136 Sales of Sets/Kits: % Value Growth 2007-2012
Table 137 Sales of Sets/Kits by Premium Vs Mass: % Value Analysis 2007-2012
Table 138 Sets/Kits NBO Company Shares by Value 2008-2012
Table 139 Sets/Kits LBN Brand Shares by Value 2009-2012
Table 140 Sets/Kits Premium LBN Brand Shares by Value 2009-2012
Table 141 Forecast Sales of Sets/Kits by Premium Vs Mass: % Value Analysis: Value 2012-2017
Table 142 Forecast Sales of Sets/Kits by Premium Vs Mass: % Value Analysis: % Value Growth 2012-2017
Table 143 Forecast Sets/Kits Premium Vs Mass % Analysis 2012-2017

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