Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                       ...
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Australia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009

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Australia - Mobile Communications ' Market Trends and Surveys annual publication provides information and insight into the mobile communications sector in Australia with a particular reference to mobile voice services.

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Australia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Australia - Mobile Communications - Market Trends and Surveys -22nd Edition 2009Published on September 2009 Report SummaryAustralia - Mobile Communications Market Trends and Surveys annual publication provides information and insight into the mobilecommunications sector in Australia with a particular reference to mobile voice services.The report provides an overview of the major mobile operators in Australia, as well as analysis of trends and industry developments in2009.Australia has three mobile network operators Telstra, Optus and VHA. VHA was formed in mid-2009 following a merger between thethird and fourth-largest mobile network operators in Australia, Vodafone Australia and Hutchison Australia, which provided servicesunder the brand 3.Voice is the dominant mobile service in Australia, but mobile data has become steadily more popular since 2007. Growth in use ofmobile data services was extremely rapid in 2008 and 2009, and this trend is expected to continue in 2010. Browsing the mobileInternet from a handset is in its infancy in Australia relative to other advanced economies.All the major mobile providers have recently completed upgrades to their mobile networks based on HSPA technologies. High-speedmobile broadband coverage has also been expanded to many regional centres in Australia in 2009.Market penetration for mobile services in Australia is above 100% due to some individuals having more than one mobile subscription.In 2009 there were roughly 25 million mobile subscriptions in Australia for a population of around 22 million individuals. The countrysmobile industry will generate roughly $15.5 billion in revenue in 2009.Key highlights:· The mobile industry in Australia has changed significantly with the merger of the third and fourth-largest mobile networkoperators Vodafone and Hutchison Australia to form the company VHA. The merger will fundamentally alter the competitivelandscape for the industry. If VHA is successful in the longer term the company may challenge both Optus and Telstra in an effort tobecome the largest mobile service provider in Australia, as Vodafone already is in New Zealand and many other important markets.· There is a small chance that Australias economy may enter a recession in 2010, or more likely growth will be fairly flat. Thismay translate into falling demand for certain telecommunications product and services. However, as consumers and businessesscrutinise discretionary spending some telephony products may become more popular. The migration of mobile subscribers to cappedplans may accelerate, especially among the high spending consumer and business segments.· Growth in the overall number of services is also driven by net migration of people to Australia. The ABS estimates that netmigration to Australia in 2009 and 2010 is roughly a little more than 200,000 people per year. Growth in the number of people usingtwo mobile subscriptions is also driven by increasing business usage. Very few individuals need more than one mobile service but anincreasing number of business people are being equipped with handsets. As a result, BuddeComm estimates that the overall marketmay increase by between 300,000 and 400,000 new business connections in 2010.· In the first half of 2009 Telstra and Optus outperformed Vodafone and Hutchison. However it is likely that this has been atsignificant cost in terms of acquisition charges. In the second half of 2009 and 2010, BuddeComm expects that Telstra and Optus willretreat in their all-out attempts to acquire customers, while VHA will market itself aggressively in a bid to increase its market share.· Total mobile services revenue earned by the major mobile operators in the financial year to 2009 surged surprisingly despiteAustralia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009 Page 1/8
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statisticsdifficult broader economic conditions in Australia. The industry as a whole earned around $14.3 billion in revenue from mobileservices, a growth rate of nearly 10% year-on-year. Revenue growth slowed sharply in the first half of 2008 perhaps even turningnegative as consumers reduced discretionary spending in the early stages of the global financial crisis. Growth for the full financialyear was around 3%. In 2010 the mobile industry as a whole is expected to earn more than $15 billion for the first time. Revenuegrowth is likely to be moderate at around 5% unless economic conditions become significantly worse, perhaps as a result of a secondfinancial crisis.· The mobile retail market in 2009 continues to be dominated by vertically integrated retail chains which are directly affiliated witha single major mobile operator. In addition to the operator branded stores a large number of smaller retail chains and independentmobile retailers continue to compete. As economic conditions have worsened in 2009 consolidation among retailers has occurred andmany retail operators have closed.· The handset market in Australia is dominated by Nokia, which commands a market share of around 40%, with a number ofsmaller vendors all maintaining market shares of between 10% and 15%. However, in 2009 these dominant vendors face increasingcompetition from smaller competitors such as HTC and Apple. Due to a difficult economic climate generally in Australia growth inhandset sales in 2009 and 2010 is expected to be minimal, despite a short-term boost to sales from the governments economicstimulus packages in early 2009.This annual report provides the reader with a through overview of the mobile communications market in Australia in 2009 and sharesimportant analysis of the market in 2010 and beyond.Please note that while this publication does discuss mobile data to a degree, it is predominantly focussed on mobile voice services.Mobile data is focussed on in a separate annual publication: Australia - Mobile Broadband and Media, which is available from theBuddeComm website, see: Australia annual publications for further details.Data in this report is the latest available at the time of preparation and may not be for the current year. Table of Content1. Industry Overview1.1 Overview1.2 Network operators1.2.1 Telstra1.2.2 SingTel Optus1.2.3 VHA (Vodafone Hutchison Australia)1.2.4 Network technologies1.3 Mobile Virtual Network Operators (MVNOs)1.3.1 Virgin Mobile (Now Optus)1.3.2 Woolworths1.3.3 Macquarie Telecom1.3.4 GRLmobile1.3.5 Lebara Mobile1.4 Mobile resellers1.4.1 Resellers on the Telstra network1.4.2 Resellers on the Optus network1.4.3 Resellers on the Vodafone network1.5 Mobile Virtual Network Enablers (MVNEs)1.5.1 ComTel Corporation (formerly CommodiTel Ltd)Australia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009 Page 2/8
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics1.5.2 M2 Telecommunications Group Ltd (M2)2. Analysis 2009-20102.1 Overview2.2 Mobile operators2.2.1 Vodafone and Hutchison Australia merger2.2.2 Impact of the Australian economic climate on mobile communications2.2.3 Interconnection rates key to mobile competition2.3 Services2.3.1 Mobile broadband2.3.2 Mobile voice2.3.3 Prepaid trends and developments2.3.4 Mobile content2.4 MVNOs2.4.1 Prospects for Woolworths MVNO2.4.2 Other developments in the MVNO market3. 3G & 4G Infrastructure3.1 Technology overview3.1.1 3G3.1.2 3.5G / HSPA3.1.3 4G / LTE3.1.4 Mobile sites infrastructure3.2 Network operators3.2.1 Telstra3.2.2 Optus3.2.3 VHA3.2.4 Hutchison3.2.5 Vodafone3.3 Infrastructure analysis3.3.1 Structural separation and open networks3.3.2 Squeezed out of the content markets3.3.3 Mobile data market3.3.4 4G LTE and 3G HSPA at 42Mb/s3.4 Spectrum3.4.1 Overview3.4.2 Spectrum regulations3.4.3 Spectrum-based services3.4.4 Spectrum ownership and licences4. Subscriber Statistics4.1 Statistical sources4.2 Mobile subscriber statistics4.2.1 Total subscribers and annual growth rates4.2.2 Operator market shares and growth4.2.3 2G and 3G subscribers4.2.4 Prepaid and postpaid subscribers by operator4.2.5 Wholesale market5. Revenue Overview5.1 Total mobile services revenue and forecasts5.2 Operator statistics5.2.1 Revenue per major operator5.2.2 Revenue growthAustralia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009 Page 3/8
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics5.2.3 Revenue share5.2.4 Revenues by service5.2.5 Average Revenue Per User (ARPU)6. Market Trends & Surveys6.1 Market surveys in Australia6.2 Australian Communications and Media Authority (ACMA)6.2.1 Convergence and communications6.2.2 Mobile services usage6.2.3 Farming sector usage of telecommunication services6.2.4 Consumer attitudes towards mobile services6.3 Australian Interactive Media Industry Association (AIMA)6.3.1 AIMIA survey on mobile phone ownership and usage6.4 Commercial market research6.4.1 SMB mobile spending is on the rise6.4.2 Disappointing global demand remains for mobile applications6.4.3 Customer satisfaction survey for mobile carriers April 20086.4.4 Gartner survey on SMS and MMS usage and trends7. Retail Market7.1 Overview of the mobile retail market in 20097.1.1 Retail revenues7.1.2 Consolidation7.2 Major mobile retail companies7.2.1 Vertically integrated operators7.2.2 Independents retailing services exclusively for mobile operators7.2.3 Independents retailing services for a variety of network operators7.3 Analysis of the market in 2009 and 20107.3.1 The impact of the financial crisis on the retail market in Australia7.3.2 Emerging retail models for independent operators7.3.3 Retail margins likely to remain under pressure8. Handset Market8.1 Overview8.1.1 Trends in mobile handset market8.1.2 Service provider-driven market8.1.3 Replacement market8.1.4 Summary of activity in 20088.2 Handset statistics8.2.1 Shipments8.2.2 Handset costs8.2.3 Handset supplier market shares8.3 Analysis8.3.1 Overview8.3.2 Apple and Google hijacking the mobile operators8.3.3 Mobile vendors set to lose the proprietary battle8.3.4 Mid-tier mobile phones to decline8.3.5 Rise of smart phones9. Mobile Satellite Services9.1 Introduction9.1.1 Services9.2 Public subsidies and regulation9.2.1 Mobile satellite service band planAustralia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009 Page 4/8
  5. 5. Find Industry reports, Company profilesReportLinker and Market Statistics9.2.2 Mobile satellite phone subsidies9.3 Major operators9.3.1 Telstra9.3.2 Optus9.3.3 Pivotel Group9.3.4 VIX QuikTrak9.3.5 FedSat Australias low earth orbit satellite9.4 Usage and revenue estimates9.4.1 Revenue10. Glossary of AbbreviationsTable 1 Estimated number of base stations by technology and operators 2009Table 2 Mobile market subscribers, penetration rate and annual change 1995 - 2010Table 3 Mobile subscribers by carrier 1995 - 2010Table 4 Annual growth rate of mobile subscribers by carrier 1995 - 2010Table 5 Mobile subscriber market share by operator 1995 - 2010Table 6 3G mobile subscribers by carrier - 2003 - 2010Table 7 - Annual growth rate of 3G mobile subscribers by carrier - 2007 - 2010Table 8 Proportion of 3G mobile subscribers versus total subscribers by carrier - 2006 - 2010Table 9 2G mobile subscribers by carrier - 2006 - 2010Table 10 - Annual change of 2G mobile subscribers by carrier - 2007 - 2010Table 11 Prepaid subscribers per operator 2006 - 2010Table 12 Prepaid subscribers market share by operator 2006 - 2010Table 13 Number of mobile phone services in operation pre & postpaid 2006 - 2010Table 14 Telstra and Optus wholesale subscribers 2006 - 2009Table 15 Total mobile services market revenue and annual change 1993 - 2012Table 16 Mobile services market revenue per major operator 1993 - 2012Table 17 Annual growth of mobile services market per major operator 1994 - 2012Table 18 Mobile services revenue share per major operator 2000 - 2012Table 19 Proportion of mobile service revenue from voice & data 2007 - 2010Table 20 Total mobile voice revenue per major operator 2007 - 2010Table 21 Mobile voice revenue per major operator as a proportion of total mobile services revenue 2007 - 2010Table 22 Total mobile data revenue per major operator 2007 - 2010Table 23 Growth of mobile data revenue per major operator 2008 - 2010Table 24 Total mobile messaging revenue per major operator 2007 - 2010Table 25 Total mobile data (non messaging) revenue per major operator 2007 - 2010Table 26 Growth in mobile data (non-messaging) revenue per major operator 2008 - 2010Table 27 Blended APRU per month per major operator 2000 - 2009Table 28 Annual change in blended APRU per month per major operator 2004 - 2009Table 29 Telstra, Optus and Vodafone postpaid ARPU per month 2004 - 2009Table 30 Telstra, Optus and Vodafone prepaid ARPU per month 2004 - 2009Table 31 Telstra and Hutchison mobile data ARPU per month 2004 - 2009Table 32 Telstra: 2G versus 3G subscriber ARPU per month 2006 - 2009Table 33 Fixed-line and mobile services subscribers and annual change 2000 - 2008Table 34 Mobile phone usage by age group 2008Table 35 Use of mobile phone functionality 2008Table 36 Mobile only users by age group 2008Table 37 Monthly spend of mobile users 2008Table 38 SME business use of mobile phones 2007 - 2008Table 39 Estimated number of mobile related complaints 2003 - 2008Table 40 Mobile complaints by category 2008Australia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009 Page 5/8
  6. 6. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 41 Residential consumer use of 3G mobile services 2007 - 2008Table 42 Use of mobile services for farm versus non-farm respondents 2006 - 2007Table 43 Usage of telecommunication services by deviceTable 44 Landline usage by type of call 2007Table 45 Mobile phone usage by type of call 2007Table 46 Estimated number of outlets and market share of leading retailers 2009Table 47 Selected retailers: number of outlets by state 2009Table 48 Australian handset shipments 2004 - 2010Table 49 Seasonal comparison Australian shipments per quarter 2004 - 2009Table 50 Seasonal comparison Australian shipments per quarter as a proportion of annual shipments 2004 - 2009Table 51 Change in Australian shipments per quarter (seasonally adjusted) 2005 - 2009Table 52 Average mobile phone cost 1986; 1993; 1998 - 2000; 2006; 2008Table 53 Estimated Australian handset supplier market share major suppliers 2008 - 2009Table 54 Handset supplier market share top 3 suppliers globally 2007 - 2008Table 55 Handset suppliers market shares 1999 - 2005; 2007Table 56 Low-end, mid-tier & high-end mobile device market percentage of units sold 2007; 2013Table 57 Estimate mobile satellite users 2007 - 2011Table 58 Optus total satellite revenue 2007 - 2011Exhibit 1 MVNO modelsExhibit 2 MVNO opportunitiesExhibit 3 Mobile carriers and selected MVNOsExhibit 4 Mobile carriers and selected resellers and MVNEsExhibit 5 Boost TelExhibit 6 Examples of key MVNO customer segmentsExhibit 7 Allocations for wireless access services 2009Exhibit 8 Mobile spectrum by operator in capital city and regional areaExhibit 9 GSM services by operatorExhibit 10 WCDMA services by operatorExhibit 11 Ownership of selected frequencies for WiMAX servicesAustralia - Mobile Communications - Market Trends and Surveys - 22nd Edition 2009 Page 6/8
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