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This report was produced on the basis of meticulous market research according to abundant basic information and data provided by National Bureau of Statistics, State General Administration of Customs, Ministry of Commerce, State Council Development Research Center, Ministry of Agriculture, China National Food Industry Association, Food Industry Association of Guangdong, State Economic Information Center, Relevant newspapers and magazines at home and abroad as well as special research team of potato chips. This report provides detailed research and in-depth analysis on the industry status, the development of various business indicators in the market and associated industries, the market status of major regions, consumer strategy, pattern of industrial competitiveness and so on, especially stresses the market trend in 2009. Meanwhile, it gives prudence and forecast on the development trend of potato chips industry according to the development track of the industry and years of practices and experiences, which helps the investors to explore new investment highlights. Last but not least, it describes the investment space in the industry and specifies the direction of investment, puts forward the suggestion of strategic innovation for the reference of investors.What's more, it indicates the fashion of potato chips in 2009 and investigates on development, operation status of leading enterprises in this industry, which is valuable and profitable for research institutions and enterprises to understand the trend of potato chips industry, capture the opportunities and make decisions on enterprise positioning and direction of development.