Case Study Brief
Urinary incontinence is thought to affect millions of people worldwide. It mainly occurs
during certain life situations, e.g. pregnancy or menopause in women or prostate
problems in men. A long-time manufacturer of incontinence pads requested the
Replise Social Intelligence service to provide insight on how consumers perceive this
sensitive topic in social media, and whether or not the company should join the online
conversation. Furthermore, if they do join in, on which aspects and channels should
they focus, and what type of messaging should they convey? In the second half of the
research, we analyzed consumer indicators: Who buys these products? Why? Where?
For whom? In what quantities?
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe