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The Proven 5-Step Strategy to Promote Your Content Better (Plus 9 Free Tools to Help You Do It)


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Sometimes the toughest part of content marketing is figuring out how to effectively promote content. That’s why we wanted to share our simple five step strategy to content promotion. We’ve also included nine free tools which make promoting your content easier than ever before. View the full blog post

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The Proven 5-Step Strategy to Promote Your Content Better (Plus 9 Free Tools to Help You Do It)

  1. 1. The Proven 5- Step Strategy to Promote Your Content Better +PLUS 9 FREE TOOLS TO HELP YOU DO IT
  2. 2. 1. Social Media
  3. 3. OVER 70% OF THE U.S. POPULATION IS ON SOCIAL MEDIA Are you getting the most out of social media as a content promotion tool?
  4. 4. Tweet & Repeat: Don’t be afraid to tweet the same piece of content many times. ⊙ The first time you tweet, only about 3–5% percent of your audience will see it. ⊙You can preschedule tweets with a handy social media management tool like Buffer.
  5. 5. Free Tool #1 Social media management Use Buffer to schedule all your tweets.
  6. 6. Hashtags: Tweets with hashtags get 2x more engagement than those without. # ⊙ Hashtags are a useful way to categorize information, and they make it easier for interested people to find your content. ⊙ You can use Hashtagify to research and pick popular hashtags related to your content.
  7. 7. Free Tool #2 Hashtag research Research and pick popular hashtags related to your content with Hashtagify.
  8. 8. Pin It: Did you know you can pin a tweet to the top of your Twitter feed? ⊙ If you create a really great piece of content, tweet it and pin it. ⊙ Your pinned tweet will be the first thing your profile visitors see.
  9. 9. Media: Visual content is 40x more likely to be shared on social media. ⊙ Try using photos, graphics, videos, and even gifs when promoting your content on social media to increase engagement. ⊙ If you need help creating graphics, checkout Canva.
  10. 10. Free Tool #3 Graphic Creator Create graphics to promote your content with Canva.
  11. 11. Groups: LinkedIn groups are small collections of niche-professionals looking to share and discuss content. ⊙ Join a few groups related to your industry or target market and share your content there. ⊙Don’t forget to start a conversation by asking group members what they think about the post or if they have anything to add.
  12. 12. 2. Repurpose Content
  13. 13. 60% of Marketers reuse content 2-5x
  14. 14. Reddit: Reddit is an online discussion forum with over 234 million unique users. ⊙ Reddit has over 800,000 “Subreddits,” which are smaller forums focused on niche topics. ⊙Follow relevant Subreddits and keep an eye out for any posts related to your content. ⊙Write a unique, thoughtful answer and include a link to your original content at the end.
  15. 15. Quora: Quora lets users ask and answer questions. ⊙ Follow a few relevant question categories and search for questions related to your content’s topic. ⊙ When you find a question, write a thoughtful answer and provide a link to your complete post. ?
  16. 16. LinkedIn Publisher: LinkedIn Publisher is a personal blogging platform built right into your LinkedIn profile. ⊙ Reformat your content, add a header image, and post on LinkedIn Publisher. ⊙You can share published content with your followers and it will appear at the top of your LinkedIn profile.
  17. 17. Medium: Medium is another free, easy-to-use blogging platform. ⊙ Create an account, then reformat and post your content. ⊙ Medium lets you add up to five topic tags to each post, so your target audience can easily find it.
  18. 18. 3. Reformat Content
  19. 19. Slideshare: With 60 million unique visitors a month, Slideshare is a great, free promotion platform for your content. ⊙ Use Google Slides to turn your content into a presentation and upload it to Slideshare—that’s it! ⊙When you upload to Slideshare don’t forget to tag your presentation with a few relevant keywords so your target audience can easily find it.
  20. 20. Free Tool #4 Presentation creator Quickly create visually-stunning slideshows using Google Slides.
  21. 21. Video: Videos may take a lot of time to create, but the payoff is huge. ⊙ On average, videos generate 1200% more shares than text and image-based content combined. ⊙ Powtoon can help turn your content into a short, animated video.
  22. 22. Free Tool #5 Video creator Turn your content into short animated videos with Powtoon.
  23. 23. Infographic: Infographics are liked and shared 3x as much as other content on social media. ⊙ Piktochart can help you turn your content into eye-catching infographics.
  24. 24. Free Tool #6 Infographic maker Turn your content into an eye- catching infographic with Piktochart.
  25. 25. Podcast: Often overlooked, podcasts are a great way to get your content out to a larger audience. ⊙ The number of active podcast listeners has increased 23% since 2015 alone. ⊙Audacity is a neat audio recording tool you can use to turn your content into a podcast.
  26. 26. Free Tool #7 Podcast recorder Turn your content into a podcast with Audacity.
  27. 27. 4. Email
  28. 28. Only 23% of subscribers will open your first email Sending your subscribers new content is a great way to engage with and grow your audience base, but not everyone will see it the first time around.
  29. 29. Email subscribers: When you have new content, send it to your subscribers. ⊙ If you don’t have an email subscriber list yet, you can get started with MailChimp. ⊙Including a catchy headline will entice subscribers to checkout your email. CoSchedule’s headline analyzer can help.
  30. 30. Free Tool #8 Email newsletter Start building an email subscriber list with MailChimp.
  31. 31. Free Tool #9 Headline analyzer Get more email opens with catchy headlines from the CoSchedule Headline Analyzer.
  32. 32. Follow-up email: A follow-up email can increase your content’s audience. ⊙ Chances are, only about 23% of your subscribers will open your first email. ⊙You can try an “in case you missed it” email. ⊙ A monthly round-up of your most popular posts works well too.
  33. 33. 5. Evaluate
  34. 34. 38%of marketers cite evaluating the effectiveness of content as their biggest challenge
  35. 35. Monitor: The most important step to successful content promotion it to evaluate the performance of your content and promotion strategies. ⊙ Keep an eye on how many views, shares, and other types of engagement your content gets. ⊙Twitter, LinkedIn, Medium, MailChimp, and most of the other tools listed in this presentation have built-in metrics.
  36. 36. Evaluate: 38% of marketers cite evaluating the effectiveness of content as their biggest challenge. ⊙ Determine which promotion tactics are helping your post gain traction, and which are falling flat.
  37. 37. Adjust: ⊙ Once you’ve gathered and evaluated the numbers, make changes to fine-tune your promotion strategy.
  38. 38. Let’s recap some key take-aways
  39. 39. Key Take- Aways Tweet Don’t be afraid to Tweet the same piece of content many times. Media Use media like images, videos, and graphics to promote your content. Reformat Try reformatting your existing content rather than creating new content. Follow-up Send a follow-up email in case your subscribers missed your content the first time. Evaluate Evaluate the performance of your promotion tactics and adjust your strategy as needed. Experiment Try many different promotion methods to find what works best for you and your content.
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