2. Our Reputation Risk Tracker allows you to
harness big data analysis to evidence and
understand risk threats and opportunities.
Clients use this insight to manage
reputation risks, provide warning signals
and make better-informed decisions.
We reveal powerful evidence-based
information of value to all decision-makers
from Executive Boards, Non-Executive
Directors, Risk Managers, Investor Relations
to those requiring comprehensive analysis
and due diligence including Investors,
Suppliers, Credit Assessors and Regulators.
Our clients use this information to prioritise
known risks, inform investment decisions,
check for emerging and unknown risks,
predict the likely impact on reputation
of future actions and to assess the
effectiveness of their risk management
and communications.
Our Reputation Risk Tracker analyses six
key categories of risk, going back up to five
years to look for trends and consider the
impact of previous events and issues.
It can also track changes to reputation on
an ongoing basis to provide weekly,
monthly or quarterly updates on how
risks to reputation are evolving.
It shows the depth and types of emotion
connected to specific issues and allows
comparison across entire sectors as well as
different countries, languages and cultures.
Ultimately, risk tracking gives you the ability
to measure, monitor and thereby manage
risks proactively and effectively.
Reputation Risk
Taking care of your future
3. We assess your reputation risk across
the six defined areas or we can tailor the
criteria to the specific concerns of your
organisation
Across each of these six areas you will see
the following
Reputation Risk
Taking care of your future
4. actual losses
operational risk
sector, competitors and other markets
transparency and accountability of reporting
managing risk
reputation risk
reporting purposes
Reputation Risk Tracking can be undertaken
using two of our insight tools:
Reputation Risk Tracker: Using big data
analysis we distil online content and weight it by
influence and strength of sentiment providing
a very accurate picture of the risk threats and
opportunities. This is a highly flexible tool that
can be used without the need to contact or alert
stakeholders.
Reputation Risk Fingerprint: Market research
that evidences each stakeholder group’s
perception of risks, allowing you to compare and
contrast attitudes and identify where risks to
reputation lie.
Tracker
™
™
™
™
Tracker
™
™
™
™
5. An example of reputation risk management information showing the key drivers
of reputation risk.
Our Change For Good can use reputation
coaching to begin improving reputation from
within your organisation, building reputation
risk management into practices and behaviours
across your individuals, relationships and
internal processes.
Our Influence That Lasts team can work with
your communications and investor relations
teams to build a reputation risk management
strategy designed to target the issues and
influencers having most impact on how your
organisation is perceived.
And then…
Top Operating Risk Issues and Sentiment
Happiness
Surprise
Sadness
Fear
Anger
Distrust
Contempt
24%
6%
17%
22%
22%
7%
3%
Operating
Communication
Regulatory
ESG
Financial
Management
and Leadership
0% 5% 10% 15% 20% 25%
Reputation Risk
Association and emotion with key risk themes
Risk Dashboard – Changes in Importance and Sentiment
Reputation Risk
5
5
10
15
20
-5
-5
-10
-10
-15
-15
-20
-20
-2510
Association Rising /
Sentiment Improving
Association Rising +
Sentiment Worsening
Association Falling +
Sentiment Improving
Association Falling /
Sentiment Worsening
2025
Emissions
Heathrow
Premium
Regularity
Willie Walsh
Cancellations
Chief Executive
Competition
Customer Service
Emergency landings
5
5
10
15
20
5
5
-5
-5
-10
-10
-15
-15
-20
-20
-2510
Association Rising /
Sentiment Improving
Association Rising +
Sentiment Worsening
Association Falling +
Sentiment Improving
Association Falling /
Sentiment Worsening
2025
Emissions
Heathrow
Premium
Regularity
Willie Walsh
Cancellations
Chief Executive
Competition
Customer Service
Emergency landings
Changes in Association with Issue and Sentiment during QX 2013
6. Your team
Above (left to right): Neal Foundly, Abigail Herron,
Steve Leigh, Rachel Griffiths, Will Medd.
Rachel Griffiths
Will Medd
Steve Leigh
Abigail Herron
Neal Foundly
Our team enables you to enable you to take care of your future
by bringing all the diversity of skills required for complete
reputation risk management.
8. Let’s begin
If you’d like to talk to us and to know a little more
then please do get in touch. Here’s how to contact us:
reputationconsultancy.co.uk
reputationconsultancy.co.uk/blog
@Repconsultancy
Or simply get in touch with Rachel to talk
things through:
Rachel.Griffiths@reputationconsultancy.co.uk
Office: 0844 561 0476
Mob: 07793 200888
Why not join us for a coffee? We work globally and
across the UK, we’re in London weekly and our home
is in MediaCityUK, Manchester.