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The good, the bad & the ugly

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What you will learn.
From the best and worst creative campaigns of 2010 you will see:
the what, the who and the why about what creative work from around the world that was deemed by Dylan Taylor (ECD BMF) & David Bell (ECD MercerBell) to be good, bad and ugly.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

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The good, the bad & the ugly

  1. 1. and
  2. 2. theand the
  3. 3. the
  4. 4. and the
  5. 5. the
  6. 6. STRATEGYCreativeRESULTS
  7. 7. theSTRATEGYCreativeRESULTS
  8. 8. the STRATEGYCreativeRESULTS • 90,858 visitors • 8,106 eCards • “a big splash’
  9. 9. STRATEGYCreativeRESULTS the demand for vaccines preventing cervical cancer increased by 556%
  10. 10. STRATEGYCreativeRESULTS 2,827 votes to date 26,170 hits on site per day
  11. 11. STRATEGYCreativeRESULTS
  12. 12. STRATEGYCreativeRESULTS
  13. 13. STRATEGYCreativeRESULTS
  14. 14. STRATEGYCreativeRESULTS • 7,000 new customers • Over 2.000 Million Euro deposited in 40 days
  15. 15. and theSTRATEGYCreativeRESULTS
  16. 16. STRATEGYCreativeRESULTS • $7 mil media interest • Viewed by 83% of UK population • Regular Monthly donations increased up 580%
  17. 17. and theSTRATEGYCreativeRESULTS
  18. 18. The
  19. 19. 1 Lust2 Gluttony3 Greed4 Sloth5 Wrath6 Envy Seven deadly7 Pride
  20. 20. the

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