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How to become a great Art Director or Designer

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How to Art Direct great ideas

What you will learn is how to better use your Art Director’s skills to craft your ideas.
This is a creative lecture that was designed and written for the students of ADMA's Creative School. It has been written for Art Directors first and foremost but also with Copywriters in mind.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

Published in: Design

How to become a great Art Director or Designer

  1. 1. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  2. 2. youtube.com/watch?v=BHvGEJtcvrM “Decide what you want to do, and do it”
  3. 3. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  4. 4. Findyouowncreativeprocess
  5. 5. Thisisawesome Thisistricky Thisisshit I’mshit Thismightbeokay Thisisawesome
  6. 6. Be a creative sponge Never stop feeding your mind
  7. 7. Look beyond your screens for inspiration and ideas
  8. 8. Look up for inspiration
  9. 9. Look inside for inspiration
  10. 10. www.  creativity-online.com www.adsoftheworld.com/ www.directnewideas.com
  11. 11. Inspiration is all around you Write your ideas down. Sketch, snap & scan them.
  12. 12. Always have the product on your desk
  13. 13. Taste Touch See Smell Hear
  14. 14. Ever wondered why artists have so many different brushes?
  15. 15. Free your thinking. If you get stuck,, swap pens and the ideas will soon flow.
  16. 16. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  17. 17. S i m p l e i s a l w a y s b e s t
  18. 18. S i m p l e i s a l w a y s b e s t
  19. 19. Never fear white space
  20. 20. oagworld.com/design/why-whitespace-matters/
  21. 21. If the idea has an unreal twist, use illustration to help bring it to life
  22. 22. Reflect your ideas
  23. 23. Is there an idea in the logo?
  24. 24. Or on the bottle?
  25. 25. Visualise the benefit
  26. 26. A quick and easy way to grab attention Flip the image
  27. 27. Maintain eye contact
  28. 28. Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
  29. 29. Select your shots carefully
  30. 30. Alberto Korda Havana 5 March 1960
  31. 31. And crop with care
  32. 32. Alberto Korda - Havana
  33. 33. Avoid visual cliches or your ideas will fail
  34. 34. Complete kit
  35. 35. The exception
  36. 36. Versatility
  37. 37. The exception
  38. 38. Family
  39. 39. The exception
  40. 40. 20 more visual cliches to avoid
  41. 41. Opposites always attract attention
  42. 42. Helvetica
  43. 43. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  44. 44. Designing by the rule of thirds
  45. 45. designmodo.com/rule-thirds-grid-outline/e
  46. 46. Grids are good The Golden Section and the theory of composition
  47. 47. 1505
  48. 48. 2015
  49. 49. Know when to stop. Mr. Robert Waters High School Art Teacher   “If it looks right. It is right.”
  50. 50. Try another view  
  51. 51. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  52. 52. Love and understand type
  53. 53. Love and understand type
  54. 54. Love and understand type
  55. 55. www.dafont.com
  56. 56. Ideas in visual type
  57. 57. Don’t annoy your Copywriter (or the reader)
  58. 58. If your poor design reduces readability, then expect the worst to happen. If your poor design reduces readability, then expect the worst to happen.
  59. 59. www.stcsig.org/mgt/docs/readability-kiss.pdf
  60. 60. When to let the headline do the talking
  61. 61. h#ps://www.youtube.com/watch?v=wnZr0wiG1Hg  
  62. 62. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  63. 63. The Art Director’s secret weapon
  64. 64. desire
  65. 65. motion
  66. 66. emotion
  67. 67. Art Directing ideas in living colour
  68. 68. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  69. 69. Take the time to learn origami
  70. 70. www.adsoftheworld.com/media/dm/cocacola_fm_magazine_amplifier
  71. 71. How art direction can be the idea
  72. 72. David Bell - Executive Creative Director MercerBell ARTDIRECTING IDEAS
  73. 73. The 10 things Art Directors should show Don
  74. 74. 1. Be on time Be prepared, be enthusiastic, be positive and be yourself. AND visit Don’s site and have three questions to ask him about the job and his agency. 2. First impressions Begin with a great idea and end with an even better one. 3. Turn good ideas, into great campaigns
  75. 75. 4. Be brutal Edit your work. Three great ideas, always beats thirty three average ones. 5. Variety Show a variety of work across multiple channels, products and brands - Charity vs FMCGs (Fast Moving Consumer Goods) - Social vs OOH (Out Of Home)
  76. 76. 6. Presentation Remember you’re an Art Director, so presentation is extremely important Portfolio vs Laptop vs iPad? (Don was a copywriter, so always consider your audience carefully)
  77. 77. 7. Flexible Adapt your book for your audience and rehearse each presentation. 8. Craft Show at least one fully Art Directed campaign. 9. Creativity Talk about your creative interests outside of advertising. 10. Advice Listen carefully to all the feedback and act on the advice that feels right for you.
  78. 78. David Bell - Executive Creative Director MercerBell QUESTIONS

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