Ikea entering india

2,883 views

Published on

Published in: Business, Career
  • Be the first to comment

  • Be the first to like this

Ikea entering india

  1. 1. 2•IKEA - INTRODUCTION•OPERATIONAL STRATEGIES•HR POLICY•MARKETING STRATEGY•FINANCIAL IMPLICATION•CHANGES IN RETAIL INDUSTRY
  2. 2. 3
  3. 3. “To create a better everydaylife for the many people”5
  4. 4. 6INPUT TRANSFORMATION OUTPUT
  5. 5.  Employee branding Promotion policy. Reward system. Issue Resolution Flexitime.7
  6. 6.  Communication policy. Discipline policy Safe and Healthy Work Environment. Work-Life Balance. Workforce diversity.8
  7. 7. MarketingCommunicationprogrammesSalesPromotionEventsAdvertisementPublicRelationsE-Marketing9
  8. 8. 10
  9. 9. 11
  10. 10. 12
  11. 11. 13
  12. 12. 14
  13. 13. 15
  14. 14. 16
  15. 15. 17
  16. 16. 18
  17. 17. 19
  18. 18. 20
  19. 19. 21Sr. No. Description Amount Rs(crores)1 Sales revenue 15002 Manufacturing expenses 4003 Selling and distribution expenses 1004 Administrative expenses 3005 Interest 606 Depreciation 407 Gross profit[1 – (2 + 3 + 4 + 5 + 6)]9008 Income tax 2409 Net profit 360
  20. 20. YEAR GOWTH IN % SALES (crores)2014-15 6 % 15902015-16 8 % 17002016-17 11% 18902017-18 12.5% 21002018-19 14% 23002019-20 17% 27002020-21 20% 32002021-22 22% 39002022-23 23% 47002023-24 27% 580022
  21. 21.  Impact on growth in retail sector inIndia. Change in various strategy. Creation of employment. Encourage organised store format. Increased competition.23
  22. 22. 24

×