How to Create Listings that  Get More Conversions            Kyle Paice            Director of Marketing
We do lots of research.
5 Keys to More Leads1. Publish where renters search.2. Give renters the info they want.3. Publish at the right time.4. Mak...
1. Put your listings where renters    will be searching for them.
Many professionalsrely on Craigslist for leads.             (Probably most of you do, too.)
“Law enforcement officials sayit’s a hot new scam. It starts with     a Craigslist apartment ad.                    And if ...
“Do you think listings on Craigslistare more trustworthy than those on           other sites?”     46% said: “No.”
2-3 Listing Sites
Your Ad
Even Better:"Get yourself a website.
Business websites aremore crediblethan Craigslist.
What Renters Think   63%                  37%With website         Without
2. In your listings, give them the information they’re looking for.
10 seconds
What Are They Looking For?      Pictures 39%  Square footage52%     Floor plan 54%   Date available 60%
Websites with Missing Features                        Floor Plans                   98%   Availability Date           70% ...
Well-written ads:  Proper GrammarCorrect Capitalization    Shorter Titles
21% All Caps7% Grammatical errors
Apartment ad as an indication of       professionalism72%Agreed
Quality that Matters Most      Local Knowledge    10%  Inventory Knowledge    14.20%          Commission       16.70%  Acc...
3. Publish your listings at the times   most likely to generate a reply.
4. Make yourself easily accessible through the       channels renters prefer to use.
5. Make sure you’re managing your        online reputation.
Jane Doe ABC Realty
83%  perform an "online searchbeforedeciding to work with you.
57%  Choose a different agent at a different agency
73%   75%
Layout                               Sq.                               Feet                    Rental                    w...
5 Keys to More Leads1. Publish where renters search.2. Give renters the info they want.3. Publish at the right time.4. Mak...
What Next?Our Free Marketing Guides:rentjuice.com/rental-marketing-resourcesOur Rental Marketing Blog:blog.rentjuice.comFo...
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
How to Create Listings that Get More Conversions
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How to Create Listings that Get More Conversions

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Learn how you can create apartment rental listings that will get more conversions for your rental business.

Published in: Real Estate, Business, Technology
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How to Create Listings that Get More Conversions

  1. 1. How to Create Listings that Get More Conversions Kyle Paice Director of Marketing
  2. 2. We do lots of research.
  3. 3. 5 Keys to More Leads1. Publish where renters search.2. Give renters the info they want.3. Publish at the right time.4. Make yourself accessible.5. Manage your online reputation.
  4. 4. 1. Put your listings where renters will be searching for them.
  5. 5. Many professionalsrely on Craigslist for leads. (Probably most of you do, too.)
  6. 6. “Law enforcement officials sayit’s a hot new scam. It starts with a Craigslist apartment ad. And if you’re a target, you could lose thousands of dollars.” –ABC News, New York
  7. 7. “Do you think listings on Craigslistare more trustworthy than those on other sites?” 46% said: “No.”
  8. 8. 2-3 Listing Sites
  9. 9. Your Ad
  10. 10. Even Better:"Get yourself a website.
  11. 11. Business websites aremore crediblethan Craigslist.
  12. 12. What Renters Think 63% 37%With website Without
  13. 13. 2. In your listings, give them the information they’re looking for.
  14. 14. 10 seconds
  15. 15. What Are They Looking For? Pictures 39% Square footage52% Floor plan 54% Date available 60%
  16. 16. Websites with Missing Features Floor Plans 98% Availability Date 70% Square Footage 65% Property Pictures 21%
  17. 17. Well-written ads: Proper GrammarCorrect Capitalization Shorter Titles
  18. 18. 21% All Caps7% Grammatical errors
  19. 19. Apartment ad as an indication of professionalism72%Agreed
  20. 20. Quality that Matters Most Local Knowledge 10% Inventory Knowledge 14.20% Commission 16.70% Access to Apartments 19.20% Honesty 40%
  21. 21. 3. Publish your listings at the times most likely to generate a reply.
  22. 22. 4. Make yourself easily accessible through the channels renters prefer to use.
  23. 23. 5. Make sure you’re managing your online reputation.
  24. 24. Jane Doe ABC Realty
  25. 25. 83% perform an "online searchbeforedeciding to work with you.
  26. 26. 57% Choose a different agent at a different agency
  27. 27. 73% 75%
  28. 28. Layout Sq. Feet Rental website Date avail.Other listing sites Maps
  29. 29. 5 Keys to More Leads1. Publish where renters search.2. Give renters the info they want.3. Publish at the right time.4. Make yourself accessible.5. Manage your online reputation.
  30. 30. What Next?Our Free Marketing Guides:rentjuice.com/rental-marketing-resourcesOur Rental Marketing Blog:blog.rentjuice.comFor a Free Demo of our Rental Marketing Software:www.rentjuice.comFollow us: Twitter.com/rentjuiceFacebook.com/rentjuice

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