Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO Training For Marketeers

1,008 views

Published on

A SEO-training for marketeers is essential to obtain higher positions in Google with your website.

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

SEO Training For Marketeers

  1. 1. Marketing Training Event SEO
  2. 3. What is SEO?
  3. 5. Why is SEO important? <ul><li>More clicks </li></ul><ul><li>More visitors </li></ul><ul><li>More leads </li></ul><ul><li>“ The higher the rankings </li></ul><ul><li>the more visitors” </li></ul>
  4. 6. SEO-secrets
  5. 7. but, … <ul><li>There are no secrets, but 500 till 600 factors that need to be considered by building, filling and optimizing a website. </li></ul><ul><li>Such as: </li></ul><ul><li>domain, title, description, url, content, site-structure, visitors, speed, external links, social media, etc., etc., etceterateratera…. </li></ul>
  6. 8. Succes <ul><li>Only changing title can leads to an incredible increase at Google.com! </li></ul><ul><li>p/a: </li></ul><ul><li>78 => 4 </li></ul>
  7. 9. What is the title? <ul><li>‘ Not seen’ for visitors </li></ul><ul><li>Show in search engines </li></ul><ul><li>Leads to clicks or not </li></ul><ul><li>The most important SEO-factor (at the moment…) </li></ul>
  8. 11. What can you do? <ul><li>Use the right keywords </li></ul><ul><li>Writing the right titles and descriptions (HTML-tags) </li></ul><ul><li>Writing SEO-friendly content </li></ul><ul><li>Linkbuilding </li></ul><ul><li>Using social media </li></ul>
  9. 12. 1. Use the right keywords <ul><li>Not to generic </li></ul><ul><li>People using it at the search engines, how many hits (use Google Trends) </li></ul><ul><li>Out off your own mind, but in customer’s </li></ul><ul><li>Search volume (Google Adwords Tool) </li></ul><ul><li>Be creative </li></ul>
  10. 14. Bron: Google Adwords Tool
  11. 15. SEO for Specialists <ul><li>Use the KEI: </li></ul><ul><li>Keyword Effectiveness Index <= </li></ul><ul><li>Search volume divided by the number of hits. </li></ul><ul><li>“ The higher the KEI, the better!” </li></ul>
  12. 16. The right keyword… Gives an answer!
  13. 17. 2. Writing the right titles <ul><li>Title: 60-65 characters </li></ul><ul><li>Description: maximum 160 </li></ul><ul><li>Main keyword first in title, avoid company-name </li></ul><ul><li>Be descriptive </li></ul><ul><li>One keyword/page </li></ul><ul><li>Unique! No duplicating </li></ul>
  14. 18. 3. Writing SEO-friendly content <ul><li>Use, not overuse (!), the keyword </li></ul><ul><li>Write a header (H1) </li></ul><ul><li>Introduction, to-the-point </li></ul><ul><li>Give the answer people are looking for </li></ul><ul><li>Use lists </li></ul><ul><li>Use images (with alt-tags) and a lot of white space </li></ul>
  15. 19. BBC newssite
  16. 20. 4. Linkbuilding <ul><li>Use the right hyperlinks, p/a seo-specialist ;-) </li></ul><ul><li>Write relevant articles and press releases </li></ul><ul><li>Put and send them on site’s </li></ul><ul><li>Make a own personal blog about your work at the business </li></ul><ul><ul><ul><li>>> </li></ul></ul></ul>
  17. 21. <ul><li>Relevant sites </li></ul><ul><li>Approaching clients, customers and suppliers and ask for a link </li></ul><ul><li>Again: be creative </li></ul><ul><li>Don’t stop. You are never ready to rest! </li></ul><ul><li>It’s not the click what’s so important, but the hyperlink. </li></ul>
  18. 22. <ul><li>The less links on a page, the better </li></ul><ul><li>Pageranking is not important </li></ul><ul><li>Search for relevant sites </li></ul><ul><li>Be active on the web. Give answers and the right stuff for a backlink. </li></ul>
  19. 23. 5. Social media <ul><li>Put your site in the center of your social media campaign (Link Wheels!) </li></ul><ul><li>It gives an enorm boost to your site </li></ul>
  20. 24. Link Wheels
  21. 25. Pollination social media <ul><li>Own site in the middle </li></ul><ul><li>Each social media links to </li></ul><ul><li>own site and other medium </li></ul><ul><li>Use the right anchortekst </li></ul>
  22. 26. Any questions?
  23. 27. Meet me at: www.ReneGreve.nl

×