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SEO Training For Marketeers


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A SEO-training for marketeers is essential to obtain higher positions in Google with your website.

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SEO Training For Marketeers

  1. 1. Marketing Training Event SEO
  2. 3. What is SEO?
  3. 5. Why is SEO important? <ul><li>More clicks </li></ul><ul><li>More visitors </li></ul><ul><li>More leads </li></ul><ul><li>“ The higher the rankings </li></ul><ul><li>the more visitors” </li></ul>
  4. 6. SEO-secrets
  5. 7. but, … <ul><li>There are no secrets, but 500 till 600 factors that need to be considered by building, filling and optimizing a website. </li></ul><ul><li>Such as: </li></ul><ul><li>domain, title, description, url, content, site-structure, visitors, speed, external links, social media, etc., etc., etceterateratera…. </li></ul>
  6. 8. Succes <ul><li>Only changing title can leads to an incredible increase at! </li></ul><ul><li>p/a: </li></ul><ul><li>78 => 4 </li></ul>
  7. 9. What is the title? <ul><li>‘ Not seen’ for visitors </li></ul><ul><li>Show in search engines </li></ul><ul><li>Leads to clicks or not </li></ul><ul><li>The most important SEO-factor (at the moment…) </li></ul>
  8. 11. What can you do? <ul><li>Use the right keywords </li></ul><ul><li>Writing the right titles and descriptions (HTML-tags) </li></ul><ul><li>Writing SEO-friendly content </li></ul><ul><li>Linkbuilding </li></ul><ul><li>Using social media </li></ul>
  9. 12. 1. Use the right keywords <ul><li>Not to generic </li></ul><ul><li>People using it at the search engines, how many hits (use Google Trends) </li></ul><ul><li>Out off your own mind, but in customer’s </li></ul><ul><li>Search volume (Google Adwords Tool) </li></ul><ul><li>Be creative </li></ul>
  10. 14. Bron: Google Adwords Tool
  11. 15. SEO for Specialists <ul><li>Use the KEI: </li></ul><ul><li>Keyword Effectiveness Index <= </li></ul><ul><li>Search volume divided by the number of hits. </li></ul><ul><li>“ The higher the KEI, the better!” </li></ul>
  12. 16. The right keyword… Gives an answer!
  13. 17. 2. Writing the right titles <ul><li>Title: 60-65 characters </li></ul><ul><li>Description: maximum 160 </li></ul><ul><li>Main keyword first in title, avoid company-name </li></ul><ul><li>Be descriptive </li></ul><ul><li>One keyword/page </li></ul><ul><li>Unique! No duplicating </li></ul>
  14. 18. 3. Writing SEO-friendly content <ul><li>Use, not overuse (!), the keyword </li></ul><ul><li>Write a header (H1) </li></ul><ul><li>Introduction, to-the-point </li></ul><ul><li>Give the answer people are looking for </li></ul><ul><li>Use lists </li></ul><ul><li>Use images (with alt-tags) and a lot of white space </li></ul>
  15. 19. BBC newssite
  16. 20. 4. Linkbuilding <ul><li>Use the right hyperlinks, p/a seo-specialist ;-) </li></ul><ul><li>Write relevant articles and press releases </li></ul><ul><li>Put and send them on site’s </li></ul><ul><li>Make a own personal blog about your work at the business </li></ul><ul><ul><ul><li>>> </li></ul></ul></ul>
  17. 21. <ul><li>Relevant sites </li></ul><ul><li>Approaching clients, customers and suppliers and ask for a link </li></ul><ul><li>Again: be creative </li></ul><ul><li>Don’t stop. You are never ready to rest! </li></ul><ul><li>It’s not the click what’s so important, but the hyperlink. </li></ul>
  18. 22. <ul><li>The less links on a page, the better </li></ul><ul><li>Pageranking is not important </li></ul><ul><li>Search for relevant sites </li></ul><ul><li>Be active on the web. Give answers and the right stuff for a backlink. </li></ul>
  19. 23. 5. Social media <ul><li>Put your site in the center of your social media campaign (Link Wheels!) </li></ul><ul><li>It gives an enorm boost to your site </li></ul>
  20. 24. Link Wheels
  21. 25. Pollination social media <ul><li>Own site in the middle </li></ul><ul><li>Each social media links to </li></ul><ul><li>own site and other medium </li></ul><ul><li>Use the right anchortekst </li></ul>
  22. 26. Any questions?
  23. 27. Meet me at: