SOCIAL MEDIA SUCCESS PYRAMID                                                 By Drew Neisser, Renegade.com (V1; 1/2011)   ...
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Social Media Success Pyramid

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A successful social media program requires a firm foundation that once built can result in an SEO-improving, lead-generating, customer-satisfying, trust-engendering and client-endearing pyramid. This graphic is but a glimpse at how to get there, a mere mirage if not implemented by true professionals.

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Social Media Success Pyramid

  1. 1. SOCIAL MEDIA SUCCESS PYRAMID By Drew Neisser, Renegade.com (V1; 1/2011) TRUST & LOYALTY Higher C-SAT, WOM, VPC; Lower CPA, CPE, churn SEO LEADS & IMPROVEMENTS REFERRALS N RE IO The link between social and Integrate social with CRM TE IT SEO grows stronger daily. program to optimize impact. NT IS IO QU N AC ANALYTICS CONTENT CHANNELS & HUB Measure what matters and The center of effective social Focus on priority channels and make sure the data gets programs, engaging/valuable aggregate content at designated shared among stakeholders. content is essential. hub to retain search value. DESIGN KEYWORD RESEARCH EDITORIAL CALENDAR DISASTER PLAN Consistent and engaging user Terms and phrases customers Based on keyword research, Just in case someone says experience across all and prospects are using map out a calendar for your something nasty, be prepared communications channels to find you and competitors. content development plan. with a response plan.RENEGADE AUDIT BRAND VOICE RESOURCES PRODUCT NEWS ROAD MAPInitial building block requires How do you speak? What’s Are you prepared to commit Is your product/service bullet Defines where you want to deep dive into current your POV on the world internal and external resources proof? If not, fix it before go with SM and how you can and competitive activities. around you? to listen and respond? your customers ask. get there in 6-12 months. Credit to Matt McGee (Small Business SEM.com) whose SEO Success Pyramid inspired and informed this one.

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