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Sonisphere festival


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AIU London
Art Direction Project
Spring 2011

Published in: Career, Entertainment & Humor
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Sonisphere festival

  1. 1. Sonisphere Festival<br />Amna Alshamsi<br />Art Direction <br />Spring 2011<br />
  2. 2. Brand History:<br />The Sonisphere Festival is a touring music festival which takes place across Europe between June and August. The festival is owned and promoted by Kilimanjaro Live with financial backing from AEG(Anschutz Entertainment Group). It has hosted heavy metal bands such as Iron Maiden, Metallica, MötleyCrüe, and Slayer. The idea for Sonisphere was first conceived when Stuart Galbraith was working for Live Nation, the organisers of Download Festival. The plan was to hold a series of events that would "translate into other territories". The event did not begin to materialize, however, until Galbraith left Live Nation for the events company Kilimanjaro Live.<br />Galbraith gained the support of the metal band Metallica, who were claimed to have helped curate the festival for later years; however, rumours were denied of Metallica signing a multi-million pound deal promising the band to headlining the festival for three years.The first run of festivals ran throughout the summer of 2009 at six venues, returning in 2010 with 11 venues.<br />Galbraith's plans for future festivals consist of increasing the number of festivals, making the event global rather than local to Europe, expanding the UK event into a 3-day festival, and increasing the UK capacity from 40,000 to 60,000 attendees.<br />
  3. 3. Brand Values:<br />Music/Famous bands<br />3 days of camping<br />Sexy<br />Edgy<br />Tattoos<br />Piercings<br />Skulls<br />Guitars<br />Cult<br />
  4. 4. Target Audience:<br />Metal Heads<br />Rockers<br />Goths<br />Punks<br />Lovers of Rock music<br />
  5. 5. Possible Marketing Strategies:<br />Radio<br />Online Game<br />iPhone app<br />Video<br />Posters & Flyers<br />
  6. 6. Radio<br />There can be competition on the radio about a rock/metal band or the festival itself where the winner can win 2 free tickets.<br />
  7. 7. Online Game<br />
  8. 8. iPhone App<br />
  9. 9. Video<br />
  10. 10. Posters & Flyers<br />
  11. 11.
  12. 12. Thank you for your time!<br />ANY QUESTIONS?<br />
  13. 13. Sources<br />iPhone and Instrument images were used from google images.<br />The history was taken from the Sonisphere website.<br />Posters & Flyers are made by Amna Alshamsi<br />