The TUI UK teams in Skiathos and Crete supported the Family Holiday Association (FHA) charity by organizing an "ice bucket challenge" event. In Skiathos, the TUI UK reps motivated around 50 hotel guests and beachgoers to pour buckets of ice water over the reps. This raised a total of €188 in donations for FHA, which helps families who cannot afford holidays. A similar event was held in Crete, showing the team spirit and dedication of TUI UK reps to support a good cause through an enjoyable summer activity.

1. What’s featured in this issue
Modern Lifestyle product s
Florian Fleischer, Product Manager Eastern
Mediterranean, TUI Germany
p3
TUI France excursion masters p5
TUI UK & the ice buckets
TUI UK Teams in Skiathos and Crete support-
ing the Family Holiday Association (FHA).
p6
The Invasion
Rhodes College Kindergarden meets TUI.
p7
Food for Thought
TUI Hellas promoting service quality improve-
ments in Greek tourism.
p8
“ALWAYS CHANGING!”
Sean Parker, General Manager, Holiday Experi-
ence Greece, Lapland, 24/7 Service and Youth
in an interview with “MyGreekTUIFriends”.
p11
Witamy na TUI (*Welcome to TUI)
Paulina about her first season as a Rep for TUI.
p18
Red Devils - United Angels
Our colleague Ann Soetewey about Jetair,
football and friendship.
p19
Race for Cure, against breast cancer
Culture in Greece unearthed again
A new major archaeological finding and a new
emerging destination?
p28
Clean Beaches, happy people
p22
Erotokritos & Aretousa
Our colleague Rena Iliou from Crete writing
about the an alluring Cretan folk literature.
p21
Photo:Epirus
The Ambassadors
TUI Service at the event of the German Em-
bassy.
p25
p33
Champagne, Love & Olga’s smile p32
Florian Fleischer:
„Let‘s create more products for modern
lifestyle customers!“
Page 3
Sean Parker:
„The one thing that never changes, is
that we are always changing!“
Page 11
Get inside!

2. One TUI
pa2ge
2014 marks another milestone
year for the Greek Tourism and
for TUI Group. Although the final
statistics have not been yet pub-
lished, it seems that Greece will
exceed its targets for 20.5 million
visitors, placing the tourism sector
at the center of the country’s
economic recovery. A true success
story!
TUI, being the largest tourism
organization in the country,
played a significant role in this
success by keeping its commit-
ment to the Greek government
for 10% increase, bringing some 2
million customers who chose the
company’s promise for unique
holidays in our beautiful country.
Our diverse team of almost 1000
TUI professionals at the destina-
tion have worked together to ful-
fill the brand promise and help
our customers to “Discover Their
Smile” in Greece!
A BIG THANK YOU to all my col-
leagues for their passion and ded-
ication!
What made this season so excep-
tional though was the “ONE TUI
Spirit”, reflecting the mainstream
efforts of leading the source mar-
kets and destinations working
together as ONE, like the ONE
Service pilot we held successfully
in Rhodes and all the informal
collaborative and constructive
discussions took place between
our teams. This issue has a lot of
interesting interviews and articles
displaying this spirit and conta-
gious attitude. Don’t miss the
interview of Florian Fleischer, TUI
Germany’s Product Manager East
Med, talking about the product
strategy and growth plans in
Greece as well as the fruitful co-
operation with the TUI Hellas
team in delivering the mainstream
strategy at the destination. Also
on this issue, Sean Parker, TUI
UK & Ireland General Manager
Holiday Experience Greece/
Lapland, is taking us through the
customer experience journey and
reminds us that “the one thing
that never changes, is that we are
always changing”.
As we approach the end of this
exciting “ride”, I can’t keep myself
from thinking how important this
season was for me personally, as I
travelled around the country, vis-
ited destinations for the first time
and had the privilege to meet and
work closely with a lot of my col-
leagues, build great relationships
and gain a first-hand experience
of our operations and capabilities.
During July, I continued my trav-
els to the Ionian islands where we
shared the Momentum mission
and values with the local teams
and joined a prestigious event in
Zakynthos with quests from the
local authorities and hoteliers. My
next trip took me to the Pelopon-
nese region where we met with
the Region Governor Mr. Tatoulis,
exchanging ideas on co-
promotions and developing new
sustainable products, followed by
very interesting visits in Crete,
Santorini and Rhodes. Later in
October, we welcomed David
Schelp, our CEO Destination Ser-
vices, to two of our biggest desti-
nations, Rhodes and Crete, show-
ing our operations and sharing
our growth strategy.
Last but certainly not least, the
announcement of TUI AG and TUI
Travel merger as well as the sub-
sequent visit of Peter Long, CEO
of TUI Travel to Greece meeting
with the Prime Minister for the
second time, made us all proud of
being members of this great com-
pany.
THANK you for this fantastic
journey. I look forward to contin-
uing working with all of you in
building the new TUI, the world’s
number one integrated leisure
tourism Group!
My Best Wishes for Happy Christ-
mas and a Wonderful new Year!
ΕΥΧΑΡΙΣΤΩ!
A warm Welcome by Michael Mavropoulos, CEO of TUI Hellas

3. pa3ge
Florian Fleischer has good reasons to be
optimistic. Being in charge of Product Man-
agement in Greece and the Eastern Medi-
terranean, he saw this year a dreamful
boom of German bookings in Greece. Not
only is TUI the leading tour operator in Ger-
many, but it is also the biggest tour opera-
tor of German visitors in Greece. Some
400.000 German TUI guests arrived this
year in Hellas, marking a great increase of
10%. “Greece is totally back on the stage! I
am very pleased with the performance of
bookings in Greece this year. Demand in
Germany for holidays in Greece remains on
very high levels”. As a result of the financial
crisis, Greece’s image in Germany (and vice
versa) was affected, but has meanwhile
recovered entirely. “German holidaymakers
want to go back to Greece, which is one of
their most popular holiday destinations”. As
a matter of fact, Germany was and remains
the biggest and most important source mar-
ket for Greece, with estimated total arrivals
of 2,9 million visitors by the end of this
year. Since the mid 1990ies German arrivals
never dropped the mark of 2 million visitors,
a clear evidence for Germany’s tremendous
importance (chart page 3). But Florian
Fleischer doesn’t stick to the past, no mat-
ter how positive.
The right strategy
He emphasizes the importance of catching
this positive momentum and thus ensuring
further growth during the next couple of
years. “We have the right strategy on how to
further increase visitor flows to Greece and
how to defend and strengthen our market
leader position here”, he explains. “We have
the suitable differentiated hotel concepts
and maintain excellent relationship with our
suppliers in Greece.” Nonetheless, the
Greek contract partners still have room for
improvement. Looking at the other side of
the Aegean, 27 Hotelpartners of TUI Ger-
many in Turkey received the “TUI Holly
2014 Award”, while just 7 of their Greek
counterparts got the Holly. “I am very confi-
dent that more and more of our Greek part-
ners will take the recommended measures in
order to reach the top! They can do it!”, Flo-
rian Fleischer motivates.
New target groups
The key for this is adjusting the product to
different needs of certain customer groups.
Florian Fleischer focuses on the need for
more hotels of even higher quality stand-
ards and of hotels that cover specific cus-
tomer needs. The so called “TUI Travel
Worlds“ (Reisewelten), have been designed
for this reason. “TUI Scene”, for instance,
addresses young and modern customers
who prefer hotels in holiday resorts with
shops, cafes and vibrant nightlife, or “TUI
Nature”, targeting customers who want to
enjoy stunning landscapes, intact environ-
ment and authentic contact with the locals.
“We see among German customers a tre-
mendous demand in the segment of modern
lifestyle. And this is going to continue. So we
need to expand our product portfolio with
further Viverde, Sensatori and other concept
-hotels for modern lifestyle customer
groups. Our partners in Greece, as well as in
other destinations, should be motivated to
proceed with investments towards this direc-
tion.”
The expansion of TUI Germany also applies
on 1-2-FLY. The brand is being re-
positioned as one of the German tour oper-
ators with the biggest numbers of hotel-
units and the biggest geographical coverage
worldwide. Florian Fleischer says: “In Greece
for instance 1-2-FLY will offer in 2015 sev-
eral new destinations such as Mykonos, San-
Florian Fleischer:
„Let‘s create more products for modern lifestyle customers!“
Hannover Florian Fleischer, TUI Germany Product Manager East Mediterranean in an interview with “My Greek TUI
Friends“ about the need for new products in young & modern segments.

4. pa3ge
torini, Karpathos, Thasos, Lesvos and Sa-
mos. This is a really impressive expansion”.
Florian Fleischer is convinced that TUI
Germany has good growth opportunities in
Greece. There are several segments of
tourism that in Greece haven’t been really
utilized yet. He points out that “the coun-
try has an astonishing diversity of natural
landscapes. This is one of the country’s real
competitive advantages. The majority of
tourism in Greece is concentrated around
the major coastal “sun & beach” places.
Yet, Greece has much more to offer. Not
far from the coast the country’s mountain
areas have outstanding opportunities for
both summer and winter holidays. So, there
is still huge growth potential for Greece”.
German visitor arrivals in Greece in total since 1980. The chart illustrates the decrease since 2007
and the amazing comeback of German visitors in Greece in 2013 and 2014. During the hard years
for Greek tourism in 2011 and 2012, affected by the bad publicity due to the financial crisis, TUI
Germany continued to promote Greece as a friendly and safe holiday destinations for German
visitors. After the turnaround in 2013/14 it is very likely that in 2015 the all-time record of Ger-
man arrivals in Greece will be broken with over 3 million visitors. Germany thus, remains the
biggest source market for Greece, followed by the UK and the Scandinavian countries.
Florian Fleischer praises the cooperation with TUI Hellas and points to the importance of having trusted
colleagues in the destinations. “The excellent cooperation we have with our colleagues in Greece is a very
important factor. We have highly professional colleagues there and I’d like to clearly acknowledge the work
that all our Greek colleagues at TUI Hellas are doing. We really appreciate that! This is not only important because we
feel well when we come to Greece, but it is of a major importance for the customers” .
Prousos,Evritania-CentralGreece

5. TUI France/Marmara. The Athenian excursion masters.
Athens TUI France/Marmara Reps in Athens, Sandy Fouya, Maria Zarokosta, Sandrine Belville and Leonidas
Efthymiou have been awarded by Stella Chroni, Operations Manager and Hicham El Koudia, Area Manager
for their outstanding excursion sales results.
From left: Maria Zarokosta (left) and Sandy Fouya (right) rewarded
by Hicham El Koudia for their excellent sales performance the in
TUI France/Marmara Club Golden Coast in Marathon (Athens).
“If you can’t smile, don’t open a shop”, a
Chinese proverb says, but this is some-
thing our TUI France/Marmara Reps obvi-
ously do not need to be told. Three smil-
ing charming ladies Sandy, Maria, San-
drine and a gentleman, Leonidas have
been rewarded with a voucher 50 euro
each by Stella Chroni, TUI Hellas Opera-
tions Manager and Hicham El Koudia,
Area Manager, for their outstanding sales
performance. Statistically they sell at least
one excursion to each arriving client. With
this performance, the Athens team ranks
first among TUI France/Marmara in
Greece. Both, Golden Coast in Marathon
and Lena Mary in Ermioni, offer excellent
excursion opportunities, while the best
selling trips is: “HYDRA ISLAND”. On an
exclusively chartered boat our clients sail
to the picturesque island of Hydra in the
Saronic Gulf. Built amphitheatrically on a
steep coast bay, the little port town with
its narrow alleys is considered as one of
the most beautiful spots in Greece. The
best thing about Hydra is that there are
no cars allowed on the island. “Maria &
Sandy from Golden Coast and Leonidas &
Sandrine from Lena Mary, truly emerge
the ‘TUI SPIRIT’ with their excellent per-
formance. A great team combining wits
and customer oriented services! ”, Stella
Chroni acknowledged. Hicham El Koudia
said: “Thanks to their team spirit, our
representatives have succeeded to
achieve best results as well as customer
satisfaction. Congratulations to each of
them”. Bravo et merci beaucoup Team
Marmara!
v
Photo:Hydraisland
Madame Sophie, customer of Mar-
mara spent her holiday with her
daughter Laura at Lena Mary Hotel,
when the Rep teams were informed
that Laura would need to leave from
the hotel earlier than planned due to
family reasons. The problem was that
her daughter was underage (17
years) and couldn‘t let her leave wit-
hout an escort. The team offered to
provide her free transfer together
with other Marmara-guests departing
on that day to the airport but the
flight times didn‘t match. So Hicham,
suggested to her to go by boat to
Piraeus Port in Athens and was wai-
ting there with a taxi to escort her to
the airport. When they arrived, the
airline gave him the ticket to Rome,
but he found out that she would miss
the second flight. Since it wasn‘t
possible to change the second flight,
the only solution was to book
another flight. The calm girl was get-
ting in panic. And yet, the adventure
wasn‘t over. When she wanted to
take money from the cash machine it
didn‘t work, so they had another
three cash machines before they got
the money and paid the ticket. With
all these, there were only 35 min. left
for the departure of the flight to
Rome. The charming young lady
thanked Hicham for his efforts and
asked him if there was time to invite
him to McDolnald's before depar-
ture… Maybe to be continued in Ro-
me…?
Little Laura & the helping hand of TUI
Athens TUI France/Marmara Area Manager Hicham El Koudia and
Rep Leonidas being acknowledge by their client Sophie & Laura.
Sandrine & Leonidas rewarded by Stella & Hicham for their top
sales performance at Club Marmara Lena Mary in Ermioni. From
left: Sandrine Belville, Stella Chroni, Hicham El Koudia and Leoni-
das Efthymiou.
pa5ge

6. Summer…freeze in Skiathos for warm children smiles
Skiathos TUI UK & Ireland organized an ice-bucket event for supporting the British charity “FHA”
Some “cool” news came up from the
beautiful island of Skiathos this sum-
mer. The “Ice Bucket Challenge”
which has experienced great populari-
ty during the last period, was a source
of inspiration for our TUI UK col-
leagues - let’s not forget the numer-
ous celebrities who have already tak-
en it such as the famous actors Jen-
nifer Aniston and Leo DiCaprio. Geor-
gia, Erin, Emily, Helen, Lucy, Jamie,
Natalie and Sarah started to motivate
the guests and managed to attract
almost 50 of them coming from the
hotel Troulos Bay, the surrounding
hotels and from the nearby beach.
Then the members of the British
team felt like “celebrities” for a few
seconds as their bodies were freezing
from the iced cold water that the cus-
tomers poured over them. Ouch….
But the few seconds of the cold ex-
perience were followed from hours of
warm feelings. The purpose of such
initiatives is to collect donation for
charity organizations that help people
who really need it. In this case all the
money collected was donated to the
Family Holiday Association (FHA).
This is a British charity organization
which helps families who cannot go
on holidays, e.g. because they cannot
afford. The total amount collected
was €188 and we truly hope it will
facilitate to achieve some more chil-
dren smiles. The Resort Team Manag-
er in Skiathos Helen Rowland is ex-
pressing her satisfaction for this
event: “Lots of fun and raising money
for a great cause. Thank You all for
your support and donations to such a
worthy cause”. We are confident that
more such initiatives will take place in
the future.
Our colleagues who participated: Georgia Archer, Erin Denton, Emily Copeland, Helen Rowland, Lucy Hall, Jamie white, Natalie
Tredinnick, Sarah Holmes-Siedle.
And after the ice bucket event of
TUI UK in Skiathos, here comes
another initiative from our British
colleagues this time in the island of
Crete. On Sunday 5th October, a
selection of the TUI UK Holiday
Experience Team embarked on ….
their foot and crossed Europe’s
longest Gorge in the aid of charity.
This was the 3rd year that such
event was running and proved for
once more to be success since an
amount of total 600 euros was col-
lected from customers, friends and
families to be donated to the UK
Charities NSPCC and Family Holiday
Association. This raised the total
Charity of TUI UK in Crete for this
summer to over 8,000 euros! Moreo-
ver Dawn Fischer, Area Manager –
Crete, Santorini, Mykonos & Samos,
comments that “the event was such
a huge success thanks to TUI Hellas
for organising the transportation
and the excellent guide”. Of course
there were a were a few… blisters
found in some feet after the 18km
trek through the gorge but all was
made better with a pint of beer in
true British style at the end to mark
the occasion!
Crete UI UK & Ireland Crete Crosses the Samaria Gorge for charity
Foot blisters ease the pain
pa6ge

7. The Invasion!Rhodes For one day our office in Rhodes was under siege by some seventy little pirates. All our colleagues in
Rhodes tried to defend the TUI-fortress, but were conquered by the charming smiles of the invaders!
Our tiny friends from the Kindergarten of the Col-
league of Rhodes visited our office in Rhodes as
part of the World Tourism Day. After their arrival,
Manos Doulgeris, TUI Hellas Destination Manager
welcomed the 68 kindergarten children and the 4
teachers together with Barbara Kirchner, Destina-
tion Manager of One Service Rhodes, and Efi Kara-
mouzi. The kids gave their present, which was a
collage they had made concerning TUI & Tourism.
Roger Wellington, Team Manager of TUI UK, was
excited about their visit and brought spontaneous-
ly from his office sun heads for all kids. Afterwards
the kids visited in small groups our offices in the 1st
floor, the transfer department, the excursion de-
partment and the reservation department. Our
staff explained to the kids what they are doing and
how they are helping the tourist during their holi-
days. On the ground floor a welcome from the
representatives of the tour operators followed, in
German, French, English, Italian, Dutch and Polish
and the kids learnt in all these languages to say
“hello” and “welcome”. Before their departure,
they received our present which was for each kid a
TUI bag filled with juice, cookies,
note books, pencils and some
wonderful pictures were taken
outside the building around the
TUI smile.

8. pa8ge
“Let’s make people smile” and why not
thinking about it a little bit further, like
saying “Let’s make children smile”? Sounds
like an interesting idea and thus, TUI Hel-
las decided to support the Greek Non-
Profit organization “The Smile of the
Child”. Just to give a brief description, the
organization’s main concern is defending
children's rights providing services to chil-
dren on a 24/7 basis, working for their
physical, mental, and psychological stabil-
ity. It cooperates closely with the Greek
state authorities (Police, the General At-
torney’s Office, Hospitals etc.), but also
with all responsible individuals wishing to
contribute to alleviate issues affecting chil-
dren. Therefore, our company’s aim was to
contribute for the children that don’t have
the chance to enjoy the pleasure of holi-
days.
This year, 22 children were hosted in the 5
star resort hotel “Aldemar Olympian Vil-
lage” located in the area Skafidia of Pelo-
ponnese (the big Greek Peninsula) from
the 22nd
till the 26th
of June. TUI Hellas
facilitated all the accommodation arrange-
ments and took over the roundtrip trans-
fers, contributing to a total package of
services valued approximately 2,000 euros.
Our small visitors adored the endless
hours of pleasure spent in the pools, the
slides, the bike rides and the other facili-
ties that could be found there. But the
most important of all was the warm hug
and love that they received from all the
local staff. From our end we wish to ex-
press our satisfaction for the overall suc-
cess of this initiative and that we will con-
tinue our efforts for making even more
children smile.
The letter of appreciation of the NGO “Children’s
Smile” to TUI Hellas for the support a vacation pro-
gramme for 22 children in need, worth 2,000€.
Let’s make…children smile!
Peloponnese TUI Hellas arranges accommodation and transfers for 22 children in need.
Food for thought!
Thessaloniki TUI Hellas driving service quality improvements in Greek tourism.
The Hellenic Association of Hotels in Hal-
kidiki organized a very interesting confer-
ence on the 26th
of September at the
Pomegranate spa hotel in New Potidea. Its
topic was “Today’s Challenges for the
Tourism of Halkidiki”. Executives both
from the public sector (prefectures and
local services) and the private sector
(hotels etc.) were all there, in order to
listen to the market specialists, exchange
ideas and export some valuable conclu-
sions for the future steps needed. TUI
Hellas was represented by Popi Tassiogia-
nopoulou, Operations Excellence Manager
and Dora Pappa, Marketing Manager. Popi
hold a speech presenting the TUI Hellas
approach regarding “quality in ser-
vice”. Our presentation lasted for half an
hour and it managed to generate the best
impressions according to the feedback we
received from the rest of the participants.
Among other, it was commented that “TUI
Hellas presentation provided essential
food for thought about the necessary
actions for the development of Tourism in
the area”. Popi showed the TUI service
quality approach with the 360 degrees
experience touch points, differentiation
elements and key performance indicators
(KPI’s). Overall, it was pointed out that
our strategy is quality driven and it was a
very pleasant surprise for all of us when it
was proven that this is also clearly aligned
with the strategy of the organization
“Marketing Greece” (a non-profit organi-
zation that acts as the official representa-
tive of the Greek Tourism Industry). In-
teresting slides, catchy videos and lots of
other means were all used in order to
transfer our key messages to the audi-
ence. In TUI nothing is left on its chance
as the maximization of the quality stand-
ards is our daily way of work. Through our
session we also brought into attention
some issues and areas to improve. Yet,
this was received as fruitful feedback
which can be taken seriously into consid-
eration for potential future actions.
Popi Tassiogiannopoulou, Operations Excel-
lence Manager on stage.
From left: Gregory Tassios, Anna Macheridou, Spyros
Hiropoulos, P. Tassiogiannopoulou and Dora Pappa.

9. “Speak if you have something to
say that I stronger than silence -
or otherwise keep our silence!”
“Rather fail
with honor,
than succeed
by fraud.”
Sophocles - ‘Philoctetes’
403 BC
«Βούλομαι δ’, ἄναξ, καλῶς δρῶν εξαμαρτεῖν
μᾶλλον ἢ νικᾶν κακῶς.»
[Προτιμώ, βασιλιά μου, να χάνω τίμια, παρά να νικάω εξαπατώντας]
Sophocles from Kolonos/Athens was, next
to Aeschylus and Euripides, one the greatest
theater play writers of ancient times (2.400
years ago). It is believed that he had written
120 tragedies, of which only 7 have survived
in a our times in a complete form. Yet, these
are of an amazing emotional and intellectual brilliance. He
brought several innovations in the art of theater by intro-
ducing a third actor, by deepening the characters and by
composing more complex conflicts. Until nowadays, his
main work “Antigone” is being regarded as one of the great-
est representatives of the foundation of European Civiliza-
tion (Humanism).
Photo: The “Nike of Samothrace” is one of the greatest
masterpieces of ancient Greek sculpture arts. It dynamically
depicts the Greek Goddess of Victory (called “Nike”), with
open wings in exact symmetry. The 2,44 m high statue, has
been designed by expressing the powerful appearance of the
human feeling of winning and succeeding. Her compelling
form was underpinned by the move of her arms, which un-
fortunately have been found only in fragments. Her right
arm was raised to the sky while her left hand was cupped
around her mouth, delivering the shout of victory.
The “Nike of Samothrace” can be seen in the Louvre Museum, Paris.

10. Euripides
‘Herakles Mainomenos’ (v. 95-105)
416 B.C.
Euripides from
Phlya in Ath-
ens (today: Cha-
landri) is the
latest and most
influential of the
three greatest
ancient theater
play writers. He composed more than 90
plays of which 19 have survived. He revo-
lutionized the art of theater in multiple
ways and innovated to such an amazing
degree that several of his principles are
still valid in nowadays cinema. Thanks to
the astonishing intellectual and philo-
sophical depth of his work, Euripides has
been called the “Philosopher on the thea-
ter stage”, strongly influenced by the
great Philosophers of his time. Conse-
quently, in his theatrical masterpieces,
Euripides focuses on moral questions and
the contrasts of the human soul. He
shows his characters in strongest contra-
dictions and complex dilemmas on how to
act and react, how to behave and what
decision to take. He shows the eternal
human struggle between rational and
emotional decisions.
Apart from the high quality of his works
as such, his most obvious and most revo-
lutionary contribution is the way he deals
with various social groups and their sta-
tus and rank in the society of his time.
Euripides is being regarded as the most
free-thinking and progressive of all poets
and writers of his time, as he is breaking
with the tradition to show Kings and He-
roes as superhumans, untouched by mis-
fortunes and fate. Euripides instead shows
Kings crying and Heroes failing and de-
picts them as normal people in ordinary
situations. Furthermore, he shocked the
audience in Athens watching his plays, by
radically questioning existing beliefs and
norms. For he shows great sympathy to
social groups having a subordinate rank
in the society of his time. He focuses on
the efforts and struggles of women
(Medea; Alkestis; Electra); he questions the
role of slaves, by showing them rather as
advisers than as workers; he even por-
trays Gods as being less virtuous than
humans. He massively attacks the politi-
cal leaders of his time for fanaticizing the
citizens and through his theater plays he
constantly calls the audience for hope and
peace. His play “Trojan Women” is con-
sidered as one of the greatest anti-war
works of all times.
The free-thinker and brilliant theater
playwriter Euripides not only was a direct
result of the cultural bloom which the
‘invention’ of Democracy had caused, he
went further, tested the limits of demo-
cratic society and, thus, pushed the
boundaries of it. For all these reasons, his
plays are still nowadays being adapted
and interpreted, 2400 years after they
were composed by Euripides in Athens.
Photo:Euripides“Medea”
“Misfortunes will somewhere have a stop.
The stormy wind does not always blow so strong.
Great good fortune will come in the end.
For all things change.
The bravest man is he who trusts his hopes.”

11. “The one thing that never changes, is that we are
always
changing! ”
pa11ge
London He looks back to an interesting and successful international journey of 22 years within the company whereas Greece, in partic-
ular, keeps a special place in his heart. Not only did he spend 17 of these years in Greece, it was here, in the picturesque tiny island of
Paxos, where he started his career as a Transfer & Airport Rep. He might have left Hellas several years ago, being now based in the UK,
but as soon as the talk comes to Greece, he outshines with detailed knowledge about the country and its people, as much as about the
tourism market here. The ‘GRexpert’ Sean Parker, TUI UK & Ireland General Manager, Holiday Experience Greece, Lapland, 24/7 Holi-
dayline and 2wentys in an interview with “My Greek TUI Friends” about the 2014 performance of TUI UK & Ireland globally and in
Greece, about strategy, innovation and the need for change.

12. pa12ge
MyGreekTUIFriends
Good Afternoon Sean - or should we
rather say “kalispera”?
Sean Parker
(laughing) Well, it’s quite true that after
having lived several years in Greece, it’s
always a pleasure to me to listen and
say some words in Greek. Especially
after TUI UK & Ireland has had such a
successful season in Greece this sum-
mer. And I am very glad to hear that
this is a very successful season for the
Greek tourism industry as a whole. The
country has dreamful growth rates in
tourism, which, of course, is very im-
portant for the Greek economy overall.
MyGreekTUIFriends
Greece’s tourism seems to take benefit
of the improvement of the country’s
image abroad, after having had some
difficulties in 2012 - to put it frankly.
Sean Parker
The austerity measures taken in order
to cope with the financial crisis indeed,
caused many misleading headlines in
the newspapers in the UK. But Greece
quickly managed to improve the coun-
try’s image abroad. The negative public-
ity anyway was just headlines and didn’t
correspond to what was the real situa-
tion in Greece. The country remained a
friendly and safe destination and we as
TUI UK & Ireland stood up for that and
continued to offer unique holidays in
Greece. The majority of customers want
to get back to Greece and this isn’t
without reason. Greece is a wonderful
place and one of the most popular holi-
day destinations of the British. It’s not
only me who always feels welcomed in
Greece - it is our customers who visit
the country and experience the great
hospitality and that is what makes the
difference.
MyGreekTUIFriends
The feeling is one thing, the other thing
is the quality of services and facilities.
So, how is the cooperation with the
Greek hoteliers and suppliers?
Sean Parker
At the recent Gold Awards it was
Greece with the highest number of
awarded hotels. The 10 Greek out of a
total of 19 winning hotels were picked
based on their feedback scores from
Customer Satisfaction Questionnaires
(CSQs), completed by Thomson and
First Choice holidaymakers. This shows
that our Greek partners are doing a
great job in supporting our differentia-
tion strategy and our vision for making
travel experiences special. The custom-
ers acknowledge that. We increased our
capacities to Greece in 2014 by more
than 10% compared to 2013 and we
saw a huge demand for our holiday
packages in Greece. Pity there were
some stop sales in certain partner ho-
tels during the season, so we only got
close to double-digit rates this year in
Greece. The good cooperation we have
with our suppliers in Greece not only
enables us to overcome any difficulties
occurring, it also allows us to work to-
gether with them on how to further
improve guest satisfaction and how to
create future growth. We clearly com-

13. “Do it! Don’t overdo it!”
In 2014 the British Embassy in Greece (as well as in other popular holiday destination of young British)
launched a campaign to raise awareness among young British holidaymakers called “Holiday Hangover”.
Through a range of materials including posters, wristbands, lanyards and beer mats, the British Govern-
ment aims to remind young British travellers to take care while on holiday; to have fun but be aware of
the consequences of their actions.
With Greece receiving close to 2 million British visitors annually, the
British Consular Network in Greece is committed to taking steps to
work with local authorities, local communities and stakeholders to
ensure that as many British
visitors enjoy safe and problem-
free holidays. Since 2012 the
British Embassy has run the
campaign with the recurring
message that what you do on
holiday has consequences. So,
do it, don’t overdo it!
Follow the British Embassy’s
campaign on https://
twitter.com/HangoverSB
municate this toward our partners and
given that Greece, together with Spain,
are our main growth areas, it is im-
portant to invest in differentiated ho-
tels in these destinations. Our new
‘Holiday Village’ in Ibiza for instance
targeting young & modern lifestyle
groups was our best seller this season.
Great new products help keep the mo-
mentum behind our strong perfor-
mance.
MyGreekTUIFriends
Speaking of young products, Greece is
also an important destination for
younger British holidaymakers. Being in
charge of the Youth Brands for the
whole Mediterranean, what is the per-
formance of that particular segment
this year?
Sean Parker
Greece, indeed, is one of our biggest
selling youth destinations. Younger cus-
tomer groups are very important to our
success as a company, given these peo-
ple are both, keen to consume and very
active. They go on holidays for having
fun, so they love boat trips, sports,
shopping and nightlife. No surprise that
our young customers help us increase
our excursions sales results, which is
significantly higher than the average.
Apart from that, they play a very im-
portant role in filling our night time
flights, thus increasing flight occupan-
cies which is very crucial to the overall
success of our tour operator opera-
tions.
MyGreekTUIFriends
Nevertheless, younger British holiday-
makers around the Mediterranean do
not remain without any criticism. Quite
often, there are newspaper headlines
about excessive use of alcohol, acci-
dents or violence. Not to speak of other
disturbing activities (smile). How do we,
as TUI, cope with such phenomena.
Sean Parker
Well, wherever many young people
gather to have a fun time, it’s inevitable
that some of them overdo it and some-
times cause problems to others and
also to themselves. Yet, they are defi-
nitely not the majority. We need to
have a realistic view on young tourists
who want to get drunk and prefer loud
parties: they will go on holidays anyway.
So, it’s much better if they do so within
an organized and, thus, controlled
framework. We as TUI UK & Ireland
offer that frame. We first of all educate
and train our Youth Reps appropriately,
so they can keep an eye on the young
customers. We also work together with
the customers on health issues and on
how to be safe in destination. There are
also initiatives and public campaigns by
the UK-Embassies in the Mediterranean
countries aiming at raising awareness

14. among young British for the safety is-
sues in the holiday destinations. The
campaign is called “Holiday Hangover”
and communicates to the young holi-
daymakers to have fun but not to over-
do it. I think that with such initiatives
and with our safety framework we man-
age to keep a balance and that’s very
important for the customers, the locals
and the suppliers, as well as for us as a
company.
MyGreekTUIFriends
Not all young customers do of course
have the same preferences and priori-
ties. What is TUI UK & Ireland doing in
attracting other sub-segments within the
Youth segment?
Sean Parker
We have re-structured our youth
brands, further upgraded the quality
and rebranded to “Thomson Scene”.
We are thus opening to different
young customer groups. We call one
segment “Thomson Scene Hub”,
which is the former 2wenty’s) and
the other “Thomson Scene Style”. To
put it in simple words: We no longer
offer just Party Boat BBQs but also
Katamaran one/day sailing cruises.
The “Scene Style” is targeting young
people who have a –let’s say– more
sophisticated approach on how their
holidays should be and don’t primary
focus on partying and clubbing only.
That’s why we offer to them 4* and
even 5* hotels. We should also keep
in mind that young people don’t stay
young for a lifetime. They will grow
older and will still go on holidays, but
they won’t be so keen on partying
Click on the picture and see the ad of Thomson Scence.
WHAT'S YOUR SCENE?
There are two sides to Scene – tackle the flow chart to find which tribe you belong to.
Source: www.thomson.co.uk

15. and clubbing anymore. We want to
offer to the customers unique travel
experiences when being young as well
as while getting older. The same cus-
tomers who now go on holidays with
“Thomson Scene”
will tomorrow
chose a “Thomson
Couples” or a
“Thomson Plati-
num”. Key for
achieving such customer loyalty is our
quality, our differentiated product
and our ever-lasting innovation.
MyGreekTUIFriends
Innovation is an important key-word
when speaking of TUI. How does tech-
nology go along with our service qual-
ity?
Sean Parker
The best way to ensure fully-fledged
customer service is to see the entire
travel experience through the eyes of
our customer. The customer’s experi-
e n c e
d oe s n ’ t
start with
the check
-in at the
hotel and
ends with the check-out. The custom-
er experience starts earlier and ends
later. Our
360° custom-
er journey
approach fo-
cuses exactly
on that. In
that context, technological innova-
tions provide very effective tools in
supporting the end-to-end customer
j o u r n e y . W e ' v e l a u n c h e d
‘MyThomson’, a personal pre-
departure website for online custom-
ers and the “MyThomson App’, that
has been downloaded now over
650,000 times. Once logged in, the
customer is able to view useful infor-
mation such as the weather forecast
in his holiday destination, directions
to the airport from his house and var-
ious notifications. Further details
about the hotel and destination will
also be available via links to videos
and photos.
MyGreekTUIFriends
So the personalized webpage
‘MyThomson’, improves the customer
experience, once a customer has
booked a holiday. What about those
who haven’t done so yet and just look
around the web? Do you use any oth-
er tool to communicate with them?
Sean Parker
Of course we do. Social media, for in-
stance, allow us getting in touch with
the customer at the beginning of the
experience cycle before even booking a
holiday and
ends long after
his return back
home in the UK,
sharing photos,
stories and rec-
ommendations. We have to be there
Tesoro Blu Hotel & Spa
Kefalonia, Greece
“Key for our customer loyalty is our
quality, our differentiated product
and our strive for innovation.”
Weddings is a business field of TUI UK
& Ireland with great growth rates. Es-
pecially for Greece, demand is con-
stantly increasing. According to Sean
Parker “weddings offer great growth
opportunities in Greece. The country is
an attractive destination for people’s
‘Big Day’, but still doesn’t take full ben-
efit of its comparative advantage”.
Sean Parker explains that the whole
wedding business is basically built up-
on three major factors: Good weather
conditions and landscapes, cheaper
wedding prices than the UK and a flex-
ible organization & administration in
the destination. “Greece combines per-
fectly 2 of the 3, but lacks in term of
flexibility of its public administration.
We see some difficulties of the Greek
municipalities to deal with our time
frames. Those Greek mayors who’ve
got the point, have developed their mu-
nicipalities to major wedding destina-
tions. We hope that others will under-
stand the great potential they have.
Our Weddings can, indeed, have a real-
ly strong further growth in Greece. It is
a win-win situation.”
“The end-to-end customer journey
starts earlier before booking and
ends later after his return home.”

16. 1,5M1,5M1,5M 795795795€€€
arrivals
English holidaymakers in Greece
TUI & Rest of UK market in Greece
perheadperheadperhead
expenditureexpenditureexpenditure
40,740,740,7%%%
SeasonalitySeasonalitySeasonality
(July + August arrivals as % of(July + August arrivals as % of(July + August arrivals as % of
total annual UK arrivals intotal annual UK arrivals intotal annual UK arrivals in
Greece. Lower than total aver-Greece. Lower than total aver-Greece. Lower than total aver-
age of ca. 42%)age of ca. 42%)age of ca. 42%)
Top5Top5Top5UKUKUK
1.1.1. CorfuCorfuCorfu
2.2.2. HeraklionHeraklionHeraklion
3.3.3. RhodesRhodesRhodes
4.4.4. ZanteZanteZante
5.5.5. KosKosKos
30% higher than the average of30% higher than the average of30% higher than the average of
what tourists spend in Greece.what tourists spend in Greece.what tourists spend in Greece.
15% more than in 2014
2nd biggest source market for Greece
Source: Bank of Greece /Hellenic Civil Aviation Authority. Processed figures TUI Hellas Marketing
Jan-Sept 2014
for the customer, so we plan to further
expand that and be talking to the cus-
tomers through social media through-
out all brands.
MyGreekTUIFriends
Clear, as far as to how technological
innovations affect the pre–departure
and pre-booking phase. But how does
technology improve the customer expe-
rience during his stay in the destina-
tion?
Sean Parker
The customer’s experience when being
in the destination remains the most
important part of the whole customer
journey experience. Our exceptional
service is the very reason of our suc-
cess as a business and it is our people
who make the difference. Technologi-
cal innovation
transforms and
literally re-
invents the way
we interact with
the customer in
destination and, thus, further boosts
customer satisfaction. This season, for
instance, we introduced iPads as new
tools for our Holiday Advisors includ-
ing certain applications. Now, the Reps
not only can make excursion bookings
comfortably through the iPad, they
furthermore can download their trans-
fer lists, get always updated material,
all can be done via Dropbox, Messen-
ger etc. Reps no longer need to rewrite
complaint forms, this can rather be
done directly through the online appli-
cation. The cus-
tomer’s problem
is being solved
instantly. And
this really helps
satisfy custom-
ers. All this, makes the work of our
Holiday Advisors easier and quicker,
improve the service to the customer
and open up a whole range of new
possibilities for future innovations. We,
as TUI, not only are we ready for the
future – we shape it. We always need
to change. Actually, the one thing that
never changes, is that we are always
changing.
“Innovation transforms and re-
invents the way we interact with
our customers”

17. In the last edition of “My Greek TUI
Friends” (ed. 01/14: page 10-12), Barbara Kirch-
ner, Destination Manager One Service Rhodes in
an interview about the main features of a most
interesting and most successful trial.
Like them on Facebook: https://
www.facebook.com/oneservicerhodes?pnref=lhc
MyGreekTUIFriends
Within our company change and pro-
gress goes even beyond fascinating
new technologi-
cal innovations.
It also concerns
new schemes
and set-ups of
our business. In Rhodes we saw this
year the implementation of the “One
Service” project. How is the outcome
after one year in trial?
Sean Parker
This is the most important of all changes
in terms of how we operate our service
in resort at mainstream level. The pilot
project in Rhodes was a real success.
Barbara Kirchner and her team did an
absolutely fantastic job there and this
was not an easy task at all. I am really
impressed with the attitude of the team
in Rhodes who fully embraced the pro-
ject and lead it to success. They deliv-
ered on target for TUI UK & Ireland and
the customer satisfaction scores are
higher than ever. At the Atlantica Aege-
an Blue in Rhodes we tried a joined chil-
dren animation
for TUI customers
from all our
source markets.
For the first time
the children of our customers regardless
from which country they came, were
playing together – they loved it! This
proves that an even closer cooperation
will further strengthen our business. We
are ready for the next stage. It is a major
challenge but we are passionately work-
ing on bringing this one step further
ahead. No doubt, we will achieve that!
MyGreekTUIFriends
Sean, thank you very much for your time
and we all hope to see you back to
Greece soon.
Sean Parker
My pleasure. Efharisto poly! My very best
regards to all our colleagues in Greece
and really hope to see you soon.
Atlantica Club Aegean Blue
Rhodes, Greece
“An even closer cooperation will
further strengthen our business.”

18. Witamy na TUI!
Witamy
na
Grecji*
Rhodes Not only is this the first time Paulina Grzelka is visiting Greece, it also is her very first season as a Holiday Advisor for
TUI Poland. She whispered her impressions to “My TUI Greek Friends”. A story about friendship and the spirit of OneTUI.
OneTeam, OneSpirit, OneService
A beautiful island, nice weather and very
helpful team - this was my first impression
of Rhodes – my first destination as a
Polish rep. I was excited, full of motivation
and I wanted to give my best to make sat-
isfy my guests, my boss and of course also
myself.
In Turkey I was trained by the TUI Service
Academy all the necessary basics of the
job as a rep. The Greek hospitality of our
colleagues at TUI Hellas made me feel
welcome straight away. In the first weeks
of my work my colleagues from the Polish
and German team showed me the most
important structures of our day to day
business on the island. Also my colleagues
from other source markets were very
friendly and helpful to me. From the very
first moments I got a feeling, that I'm not
alone here and I have a lot of people
around me, who would help me in any
difficult situation. I've understood what
ONE SERVICE means.
This summer was full of Welcome meet-
ings, because we had, an extra flight day
compared to last year. The Polish guests
are spread in many hotels and all want to
meet you on the first day of their holidays
– so I know the roads on Rhodes very well
by now.
My job as a rep is not always easy, but
gives me a lot of satisfaction, because eve-
ry day I have the possibility to make a lot
of people happy. I love to promote the
island, to show the guests extraordinary
places here on Rhodes and to see in their
eyes some kind of excitement about the
island.
When I had the possibility to accompany
an excursion and to take part in the “Island
tour” together with my Polish guests., it
was a completely new and very nice expe-
rience for me, because I did what I love –
showing other people the beauty of the
world.
Of course if you make this job, not every
day is nice and easy. Diplomacy, patience
and positive attitude towards other people
are the most important qualifications for
this job.
After 6 months on the beautiful island in
Rhodes I can say, that I’m happy that I got
the chance to work with fantastic people,
in a very nice environment. Somehow I feel
that already after only one season I have
experienced many unique stories to fill
whole book.
Paulina Grzelka
Welcome to TUI - Welcome to Greece
pa18ge

19. “They were talking
with their hearts”
Heraklion Every destination, every place and every city has a story to tell and each story is different.
Our colleague Rena Iliou from Crete writing in “My Greek TUI Friends” about the 400 year old story of
“Erotokritos & Aretousa”. An alluring Cretan folk literature about true love, friendship & courage.
Erotokritos, Part III, v.600
The city of Heraklion in Crete, known as
Candia (Italian: Ducato di Candia) during the
island's period as an overseas colony of the
Republic of Venice, has a lot of stories and
tails to share with us.
Walking around the city you come across a
square, named after Vitsenzos Kornaros
(1553 to approx.1614), composer of the epic
poem Erotokritos, which is regularly per-
formed around Crete, and still evokes pride
in every Cretan heart. In the heart of this
square stands still the statue of Erotokritos
and Aretousa revealing the story of sere-
nades, gallant deeds, secrets and revela-
tions, jousting, tears, finger-rings, vows of
never-ending love, fatal duels and tourna-
ments all serving to compose the tale of the
lovesick hero and his beloved princess. A
great story of true love, friendship, courage,
and patriotism; an epic love poem that has
become a fundamental piece of the Cretan
romantic tradition, ‘Erotokritos’ a name that
in free translation means ‘the one that has
been tortured by love’.
The plot revolves around the dramatic love
of Erotokritos, a singer, son of King’s advis-
er and princess Aretousa, the daughter of
the King. Being from an inferior social class

20. to the princess, any relationship between
them was impossible and as it was forbid-
den that time to reveal his love, Erotokritos
disguises himself and starts singing love
songs under her window every evening.
Nights are passing by and slowly the prin-
cess falls in love with the unknown singer,
but since nothing remains secret in the
castle, her father, learns about the evening
visitor and organizes an ambush to arrest
him. Although Erotokritos was lead in pris-
on, he escapes but soon after, he realizes
that his love will not have a happy ending;
sadness takes over him and travels to for-
get.
Many nights without a sweet song from the
beloved one under her window, Aretousa,
realizes that she misses him, she loves the
man to whom she had only seen the shad-
ow and starts looking for him. Her steps
lead her to the house of Erotokritos and
the discovery of the identity of her secret
admirer makes her fall into deep sadness.
Attempting to help his daughter to over-
come her sadness, the King organizes fights
of jousting, where Erotokritos participates,
wins and receives the prize for his victory
from the hands of his beloved princess.
Victory gives him the courage to dare and
to request Aretousa to marriage. The king,
however, gets furious, exiles Erotokritos
and forces his daughter to marry the suc-
cessor to the throne of Byzantium. Are-
tousa denies so the king confines her in a
dark, humid dungeon, where she remains
for many harmful years, suffering many
hardships.
Then a war bursts and the Kingdom is in
danger. Erotokritos changes his appear-
ance, joins the King’s troops to help his
homeland. During a battle, when King’s life
was in danger, he was the brave one to
save him. The end of the war finds Eroto-
kritos seriously wounded. He is brought to
the royal palace, where he stays until he is
cured.
Although the King wants to express his
gratitude and to hand over to him half his
kingdom, Erotokritos denies and asks of
him to release Aretousa and allow him to
marry her. Aretousa being faithfully to her
true love refuses to marry a stranger and
that was the moment when Erotokritos
reveals his real identity by singing one of
his beautiful songs, the princess recognizes
the voice and realizes that there is no shad-
ow standing in front of her but the silhou-
ette of the man she loves...
A contemporary interpretation of V. Kornaros’ theater play “Erotokritos”, as composed by Stathis Livathinos. Theater Akropol, Athens.
Click on the pictures (right) and see
some videos of the music & theater
performance of “Erotokritos”

21. Red Devils
United Angels!
Ann Soetewey For the first time in ages our Belgian Red Devils
were ready to play again in the World Cup! This was a very excit-
ing thing in Belgium considered the political issues that are (still
or again) going on in our country! Consequently, the Football
World Cup was a ‘Belgian’ thing we all were looking forward to.
As soon as the World Cup started, things in Belgium were heating
up heavily. Flags everywhere, big screens on every town square,
special events…
And here in our holiday destinations, it was the only thing our
customers were talking about. So, all Jetair teams in almost all
summer destinations organized several events. Of course, we in
Zakynthos couldn’t stay behind. And what a success it was! Even
with a small volume of arriving guests, we managed to organize a
great Red-Devil night every time our heroes played a match! With
some extra information inside our transfer bus and welcome en-
velopes we managed to convince our customers.
It was nice to see that the more victories our football team
achieved during the World Cup, the more people wanted to be
part of our events we organized for them.
During the first match we had about 10 people joining, while at
the last match they were more than 30!
Despite the fact that we lost that last game against Argentina in
the Quarter Finals, all our clients loved it and were glad to be
there in ‘Tasos’ Bar’ in Laganas/Zakynthops with us, Jetair!
Because we are a ‘divided’ country in terms of languages, we feel
sometimes divided as well: The Flemish-speaking on the one side
and the French-speaking on the other side.
It was beautiful to see that in the end, these things do not really
matter... When it comes to football, we are Belgians... and RED
DEVILS :-)
Zakynthos Our Jetair colleagues in Zakynthos proved that Football & Tourism is a matter of Friendship that unites people! Ann
Soetewey’s, Chief Rep of Jetair in Zakynthos for “My Greek TUI Friends!” about Jetair uniting people.
+++Belgium-Algeria 2-1+++Belgium-Russia 1-0+++South Korea–Belgium 0-1+++Belgium-USA 2-1(aet)+++
Argentina-Belgium 1-0+++ FIFA World CUP Brazil 2014 +++ Royal Belgian Football Association+++
Ann and Gregory (left photo) in the colors of the Belgian national football team at the airport of Zakynthos. The arriving Jetair-Guests
were positively surprised by our nice colleagues, who invited them to a joint football watching event. The supporter of the “Red Devils”
found an excellent opportunity to meet with countrymen in Zakynthos and celebrate the great performance of the Belgian team, sur-
rounded by national flags and Jetair-Flags with the TUI smile :-)

22. The “Race for Cure” is
one of the most signifi-
cant global initiatives to
raise peoples’ awareness
on the prevention of
breast cancer. It has
been organized for 31
years now, in more than
140 cities worldwide by
the American organiza-
tion Susan G. Komen. In
Greece it is organized for
the 6th consecutive year
by the Greek National
Association of Women
with Breast Cancer "Alma
Zois”. The Greek Race for
Cure consists of a sym-
bolic 5km Road Race and
a 2km walk starting every
year from the well-
known Greek Cultural
activities and exhibitions
center Zappeio, gathering
thousands of men, wom-
en and children running
or walking to honor their
loved ones and help
global fight against
breast cancer. The aim of
the event is to raise
Greek people’s aware-
ness about the disease
and methods of preven-
tion - early diagnosis, as
well as the raising of fi-
nancial resources for the
implementation of pro-
grams against breast
cancer.
TUIgether in the “Race for Cure”
Athens: TUI Hellas participates in the 6th Race for Cure and fights against the Breast Cancer

23. Sylvia Fakitsa was the inventor of the motto
TUIgether
which had a great resonance within and beyond the
participants of TUI Hellas at the event.

24. The 6th Race for Cure in Greece,
took place on the 28th
of September
starting from Zappeio. The peoples’
participation (and the one of several
dogs as well…) was just amazing!
Messages and information could be
found everywhere bringing the most
possible optimistic air in the atmos-
phere! They were even written on t-
shirts or announced from the loud
speakers. Special mention is worth
to be done for the “cured women”
runners who were wearing pink t-
shirts bringing the survivor’s and
winner’s messages to the surface.
TUI Hellas took part with its own
team in the 2km walk with 32 par-
ticipants. Our colleague Sylvia
Fakitsa from the HR department
invented the motto of the team
which was “TUIgether” while Nikos
Kokosis became the active leader of
the team taking all necessary initia-
tives to coordinate our colleagues.
The overall motivation was high and
everybody seemed to enjoy it! The
fee for each participant was 5 euros
while TUI Hellas added another 5
euros to "Alma Zois” helping to
reach the total amount to 420 eu-
ros. We wish to thank every mem-
ber of our team that supported this
initiative and we are confident that
all our future efforts will continue
with the same spirit.

25. Your Excellency... the Ambassadors of TUI Germany in Greece.
Athens: TUI Service Management team in Greece having the honor to be invited to the Celebration of the German National Day at
the Residence of the German Ambassador in Athens.
Politicians, Ambassadors, Industrials and
Artists who gathered again this year at the
annually held Celebration of the German
National Day on the 3rd October at the
Residence of the German Ambassador in
Athens, this time found themselves among
some special smiles: those of TUI. After
having delighted some 400.000 German TUI
-guests in Greece this season, the Manage-
ment of TUI Service together with col-
leagues from TUI Hellas had good reasons
to be in happy mood. The high-ranked
guests at the event took positive notice of
the proud representatives of the biggest
German tour operator in Greece, many of
which had the opportunity to have a chat
about the record breaking performance of
Greek tourism this year, and especially
from the German market, which is the big-
gest source market for Greek tourism. The
German Embassy consequently couldn’t
restrain from supporting further tourism
growth in Greece. The Embassy keeps fruit-
ful relations with TUI as well as with other
German tour operators and promotes cer-
tain tourism development projects in
Greece.
Formal and official - and yet celebrative. Thorsten Harder, Andreas Ehli,
Klaus Haller and Yannis Zontanos Head of Finance TUI Hellas.
The team of TUI Service shaking hands with the German Ambassador.
Willkommen in Athen.
The German Ambassador Dr. P. Schoof was charmed by the whole
team. Here with Mariejetta Trültzsch (l) and Frauke Hartmann (r).
TUI Service Elegance. The Management team of TUI Service at the Residence of the Ambassador of the Federal Republic of Germany in Athens with the occasion of the celebration of the National Day (Reunification of Germany).
From left: Sarah Putscher (HER), Mariejetta Trültzsch (SKG), Panos Demetriou (HER), Astrid Kalteis (RHO), Frauke Hartmann (GPA), Thorsten Harder (KGS), Patrick Gayer (RHO), Ralf Becker (CFU), Klaus Haller (TUI Service AG),
Barbara Kirchner (RHO), Andreas Ehli (HER), Birgitta Klammroth (CHQ).
pa25ge

26. pa26ge
At the end of October, the MY MOMENTUM workshops tour finally
was completed with the workshop in Rhodes.
The MY MOMENTUM workshops lasted the whole summer and
were successfully delivered in Samos, Mykonos, Thessaloniki, Corfu,
Kefalonia, Zakynthos, Heraklion, Rethymno, Chania, Santorini, Ath-
ens and Rhodes.
Our key values have been communicated to our colleagues in the
destinations in Greece and all colleagues are fully dedicated to our
new culture of working together as One TUI!
A big thank you to all TUI Hellas Destinations Branch Offices and
their teams for sharing and continuing the culture of TUI.
Let’s all keep up being Passionate, Trustworthy and Creative!
in Rhodes!
Heraklion
It’s time to announce the Best Destination Employees of season 2014!
Let us congratulate you all on your achievement of winning the Best Destination Employee of the Season 2014
award! The way you have performed throughout the season shows your hard work, your trustworthiness, passion and
creativity. Your colleagues have taken a note of that and appreciate your high level proficiency in handling the tasks
assigned to you, your craving for perfection, your communication skills and your humble behavior with all the staff
members. Our high participation with 178 total votes shows our interest in expressing appreciation for your contribu-
tion, and we are thrilled with this overwhelming response, so a special thanks to everyone who voted! We expect the
winners to keep the same spirit and we hope, we find many such opportunities to congratulate you in the future!
Please note that managers and supervisors were excluded from the process.
Also, note that we didn’t get any votes for Rethymno, Kefalonia, Araxos and Samos.
ToniaLeventi
Athens HQ
SpyrosKalantonis
Athens
ElenaPandra
The winners are
Corfu
IoannaKonziali
Chania
EvangelosKokkinakis
Mykonos
ChristinaKaragianni
Skiathos
PantelisMaligiannis
Santorini
MarthaIpsilou
Rhodes
DespinaAndrikou
Halkidiki
AnnaMacheridou
Zakynthos
EfstathiosPiskopos

28. again.
Culture
unearthed
Thessaloniki A spectacular new archaeological finding in the Region of Macedonia in Northern Greece, dated from the late 4th cen-
tury BC, the era of Alexander the Great, has attracted global attention. The excavations at the vast area of the burial site in Amphipolis
near Serres, the largest burial tomb ever found in Greece, are on progress since August and we all are waiting impatiently for the out-
come of the investigations. Who is buried in that absolutely stunning tomb? What has been found so far? What is it the archaeologists
will find next? And what are the opportunities for tourism? “My Greek TUI Friends” about the “youngest” and most fascinating archae-
ological finding in a country that is full with historical monuments and yet still seems to have many surprises hidden below your feet.
in Greece
LionofAmphipolis

29. The Tumulus Tomb of Amfipolis lies on
the hill of Kasta inside a 500-meter long
surrounding wall of marble and limestone,
just 100 kms from the country’s second
largest city, Thessaloniki. The Marble Wall is
almost a perfect circle 3 meters high, with a
cornice of marble from the Aegean Island of
Thassos. It is supposed that this great tomb
and the surrounding wall with its special
base and unique design is the work of the
Architect Deinokratis, who lived at the time
of Alexander the Great. Deinokratis was
Alexander's chosen Architect and also a very
important person in the time of Alexander.
Archeologists uncovered the delicate struc-
ture with the latest finding being an impos-
ing ancient floor mosaic, 3m wide and 4.5m
long, composed by tiny pebbles of white,
black, blue, red and yellow, depicting a man
driving a chariot drawn by horses and led by
the Greek God Hermes. Other interesting
finds inside the tomb include two magnifi-
cent caryatids, sculpted female figures like
those of the Acropolis in Athens and the
two headless-wingless Sphinxes in its en-
trance. Also the Lion of Amfipolis, the mon-
ument that is located today near Amfipolis,
was once at the top of the ancient Tomb.
The most recent finding is a
During the progress of the works, the ex-
citement is growing more and more and
many scenarios are being discussed regard-
ing the identity of site’s “habitant”. Dating
from the fourth century BC, obvious links
lead to Alexander the Great. And while his-
toric accounts show that Alexander is buried
elsewhere, his tomb has not been found,
thus fueling further speculation. Despite
what historians say, there are many who
argue that only Alexander could be buried in
such opulence. The Greek Government is
warning against unfounded reports, but at
the same time continues fueling public inter-
est, with almost daily reports from Amfipo-
lis. In any case, bets and sweepstakes have
also appeared to guess the occupant of the
tomb and some less serious than others,
mention names like "Indiana Jones".
Since the excavation began in August, hun-
dreds of tourists and local day-trippers have
flocked to Amfipolis hoping to catch a
glimpse of the site, while local media are
filled with lengthy reports of the archaeolo-
gists’ progress. A visit to the site by the
Greek Prime Minister Antonis Samaras, who
has described it as very important, has in-
creased local certainty about the significance
of the tomb. There is such wealth of herit-
age in Greece, often referred to as "the cra-
dle of civilization”, and with tourism being its
second largest moneymaker after shipping,
the country is keen to promote it further.
3D-animation of the Amfipolis Tomb

30. Amfipolis - A new emerging tourism destination?
Serres ”My Greek TUI Friends” in quest of tourism development opportunities in the area of Amfipolis
1. Lake Kerkini
2. Ano Cave
3. Lailia Forrest
4. Monastery of Timios Prodromos
5. The city of Serres
6. Koules Hill
7. Alistrati Cave
8. Agistro Thermal Springs
9. Archaeological Museum of Amphipolis
1&2
3
Lake Kerkini is a lake born after a dam was built in 1932 and with the pas-
sage of time, it has metamorphosed into a veritable paradise. A sanctuary for
birds and humans alike, the calm, unruffled lake offers itself for birdwatching
and boating, while its shores are perfect for cycling and walking. Try Kerkini for the
pause that refreshes. Kerkini Lake is also home of Buffaloes. These gentle beasts are
flourishing once more. You may see them wading in the lake. Look for buffalo milk
yogurt and the caramelised, custardlike sweet kazan dipi, a regional speciality. Eco-
tourism at its best at lake Kerkini.
1
Ano Poria is a mountain
village, nestled amidst in-
comparable scenery at the
foot of Mount Beles, is the
most developed in this hilly area.
Here you’ll find cosy hotels, cafes
and tavernas. Akritohori also has
hotels and is near the Timios Pro-
dromos monastery, which should be
on your must-see list.
2
Just 25km north of Serres you’ll find
yourself in the Lailia Forest, 330
hectares of pine and beech forest at
an altitude of 700-1,849m above sea level at its
highest peak. The forest is a genuine paradise,
home to 514 types of flora. It has been declared
a Natural Monument and a region of particular
Natural Beauty. In the forest the walking paths
E4 and E6 are passing through the Kapnofyto
and end up in Vrondou. The rich flora of the
region make it an ideal destination for nature
lovers, while during the winter the forest is cov-
ered in thick snow and attracts those who love
winter sports.
3
The whole area of Serres where Amfipolis is located, is not very well known as other Greek destinations, howev-
er here comes now a significant chance to change that and to reveal the natural beauties and the longhistory of
this marvelous place. “My Greek TUI Friends” spot the main highlights of a new emerging destination in North-
ern Greece.
The Monastery of Timios
Prodromos of Serres is an
important and extremely
beautiful pilgrimage. It is situated
12kms northeastern of Serres, at the
western part of a deep gorge of
mountain Menikio.
4
4
5&6
TUI Hellas Scout
7
8
9

31. The City of Serres is the regional capital. With a population
of 80,000, Serres is one of the administrative and economic
centers of Northern Greece. The city is situated in a fertile
plain at an elevation of about 70 metres. It lies 70 km north-
east of Thessaloniki. The city dates back to the 5th century BC, named
“Siris” or “Sirra”. It bloomed especially during the Byzantine age as well
as afterwards during the years of Turkish rule. Several monuments
from that era can be seen today. Serres is the capital of an agricultural
district. It has also become an industrial centre for the production
of textiles and other manufactured items. With some 10,000 students
Serres is a young and vibrant city with plenty of cafes, bars and restau-
rants.
Koulas Hill is a pine-
covered hill overlook-
ing the town of
Serres and is not just an at-
tractive backdrop, it contains
the ruins of a once mighty Byz-
antine acropolis. It was built on
an ancient fort used to defend
the city in the 5th century BC.
Climbing up one can admire
the view and while you can also
see the western tower of the
fortress, the so called Orestes’
tower, which was part of the
inner wall. An inscribed foun-
dation stone dates it to 1350,
during the reign of the Serbian
king Stefan Dusan.
5
6
Alistrati cave is considered to be one of the largest and most beautiful ones in
Greece and in Europe and is the only cave operating in the Region of Macedonia. The
cave was known to the locals for many years, but Hellenic Speleological Society was
informed about its existence only in 1975 after Alistrati community sent relevant documents. It
was only then that started its organized exploration. Its explored surface reaches 25.000 sq. m
and its stalagmites and stalactites are of unique beauty. The cave is of great touristic interest
and gathers approximately 120,000 visitors annually.
7
Just 50 km from Serres lies
the medieval, byzantine Ther-
mal Baths of Agistro dating
back to the year 950. During the Turk-
ish rule, the local Ruler and his Harem
used it as a Hamam. Nowadays, it is a
modern SPA center with experienced
staff and up-to-date facilities. The nat-
ural thermal springs of Agistro have a
temperature of 40,5°C. It operates
24/7, while several modern accommo-
dation opportunities are available in
the area surrounding the thermal
springs.
8
Next to the newly uncovered archaeological site of Amphipolis, the
Museum of Amphipolis has important exhibits such as gold jewellery
from the areaof Amphipolis, a figurine of a dancer performing the
Peirihios Dance, three statues- of Orestes and Electra (2nd cent. bc), a female
figure (4th cent. bc), and Aphrodite and Eros (2nd cent. bc) - a bust of the
local deity Attis (1st cent. bc), a full-length siren tearing her hair and beating
her breast, a silver reliquary with the gold olive wreath that was found inside
it, and a gold wreath from a male burial. At the entrance to the museum, visi-
tors may also view eighteenth-century historians’ correspondence about an-
cient Amphipolis, together with photographs of the unearthing of the Lion of
Amphipolis in 1913 and its restoration.
9

32. Champagne, Love & Olga’s smile
Kefalonia TUI makes the Captain’s Corelli Mandolin Island into a charming place for weddings
“Congratulations, you’re engaged! Now
the Champagne’s been popped and
you’ve shown your ring to the world and
his wife, twice, it’s time to plan the details
of your big day. And that’s where Thom-
son Weddings comes in. It’s our job to
turn your once upon a time into real
time…”.
Using these words, TUI UK is calling the
potential customers to get married and
the Greek Destinations can be proven to
be an excellent choice for this occasion.
TUI Hellas is always there to make all the
local necessary arrangements in order to
turn this day into an unforgettable experi-
ence! Today we are going to present you
a story of success from the beautiful Ioni-
an island of Kefalonia, where we have
managed to achieve really high satisfac-
tion scores! What is our secret behind
this? Well it has a name and we are going
to bring it up to the surface… it’s called
the “Fantastic Olga” - Olga Fambiatou!
She is our local weddings coordinator and
even though this was her first time in this
role, she has managed to show the best of
performance! Not only is she charming
and full of energy, but she greatly manag-
es to become ’part of the family’ with the
customer. Her key for success is her open,
warm and inspiring character and the fact
that she is always in a mood to provide
assistance with high quality service while
enjoying every single moment of her
work. You will be amazed watching her
making spontaneous, yet lovely speeches
during the after ceremony feast, motivat-
ing people to dance, meeting the whole
family and becoming their best friend,
hugging them and feeling as a family
member, laughing, crying, showing pure
emotions, dancing in Zorba rhythm. Olga
is close to the clients from the very first
moment they arrive in the airport, till the
time they catch the flight back home. She
simply does everything in order to offer a
wonderful wedding day to our guests.
We have no words to thank her and we
wish her by heart to continue with the
same passion and professionalism making
more couples smile.
“Good morning Olga, We just wanted to thank you from the bottom of our
heart for all you have done in making our wedding such a fantastic day!”
Gareth & Chloe
“The wedding was perfect from start to finish. We could not imagine having
our wedding organized by anyone else, as we said before we think you are
amazing. The guests had such a fantastic time, they cannot stop talking
about it. “ - Karen & Chris
“I just wanted to send you an email to thank you for all your hard work in
making our wedding day so perfect. Roy and I couldn't ask for a better
wedding co-ordinator, you were fantastic.” - Roy & Liz

33. pa10ge
A further 21 Greek beaches and
one marina have been award-
ed Blue Flags for 2014. With 408
beaches and 10 marinas now fly-
ing Blue Flag, Greece nudges past
Turkey to rank second among 51
countries worldwide, behind
Spain.
This year, the Blue Flag Interna-
tional Jury awarded a total of
3,372 beaches and 650 marinas
worldwide. Spain ranked 1st with
571 Blue Flag beaches, Turkey
was listed 3rd with 387 beaches,
France was in the 4th place with
379 Blue Flag labels and Portugal
was 5th with 298 beaches. Cyprus
has 57 Blue Flag beaches.
The Greek National Tourism Or-
ganization has set a goal to
achieve a substantial increase of
Blue Flag beaches all over Greece
in the coming years, according to
the country’s potential of the
spectacular islands and extensive
coastline. Of course, that goal
includes maintaining the high
quality of the offered services,
including safety and facilities for
visitors with disabilities, as well as
the demanding standards of the
Blue Flag program in Greece.
The Blue Flag label is an interna-
tional symbol of quality and is one
of the most well-known environ-
mental symbols worldwide. It has
been awarded since 1987
to beaches and marinas meeting
the strict requirements of the
program. In order to receive a
Blue Flag label, a beach doesn’t
only have to have an excellent
quality of bathing water, it must
also comply with further 32 crite-
ria concerning cleanliness, envi-
ronmental management environ-
mental education and information,
visitor safety and services, as well
as protection of nature.
Clean Beaches, clear water, happy people
Greece ranked second in the world in terms of sea & beach quality.
BarbatiBeach,Corfu
Ralf Becker, Service Manager World of TUI Corfu. “The number of Greek beaches is huge and one is more beautiful
than the other. In Corfu there are well-known beaches while others are hidden and accessible only by boat. This year,
30 beaches in Corfu were given special recognition with the award of the Blue Flag. I am convinced that the 9 beaches
that lost the Blue Flag this year will be awarded again in the coming years. The quality of the beaches is an important
precondition for the continued growth of tourism. TUI is a big supporter of environmental protection in the destina-
tions and motivates business partners, the local population as well as our colleagues to stand up for the environment in
the destinations.”

34. “The moon is not a God, it is a rock.
And his light comes from the sun.”
Archimedes
3rd century BC (2.300 years ago)
Archimedes of Syracuse (Sicily), was
an ancient Greek Mathematician,
Physicist, Engineer and Astronomer.
He is considered as one of the great-
est scientists of ancient times and
one of the greatest Mathematicians
of all times. Archimedes anticipated
modern analysis by applying con-
cepts and method of exhaustion to
derive and rigorously prove geomet-
rical theorems, including the area of
a circle, the surface area, the vol-
ume of a sphere. Other mathemati-
cal achievements include deriving an
accurate approximation of pi (π),
defining and investigating
the spiral bearing his name, and
creating exponentiation for express-
ing very large numbers. He was also
one of the first to apply mathemat-
ics to physical phenomena, found-
ing hydrostatics and statics, includ-
ing an explanation of the principle
of the lever (“Give me a firm place
to stand on, and I will move the
earth”). We know today about the
circumstances of his death from the
manuscripts of the Roman historian
Valerius Maximus (20 BC; Facta et
dicta memorabilia, Book VII, 7).
According to it, Archimedes died
during the siege of his hometown by
the Romans, despite the Roman
Commander had ordered to protect
the life of the famous scientist. Va-
lerius writes: “Pleased with the
man’s exceptional skills, he gave out
that his life was to be spared, putting
almost as much glory in saving Ar-
chimedes as in crushing Syracuse.
But as Archimedes was drawing
diagrams with mind and eyes fixed
on the ground, a soldier who had
broken into the house in quest of
loot with sword drawn over his head
asked him who he was. Too much
absorbed in tracking down his ob-
jective, Archimedes could not give
his name but said, protecting the
dust with his hands, ‘I beg you,
don’t disturb my circles,’ (Μη μου
τους κύκλους τάραττε) and was
slaughtered as neglectful of the vic-
tor’s command”.

35. “I beg you, don’t disturb my circles.”
Archimedes’ death inspired generations of
scientists and artists in the world through-
out all centuries - until nowadays. Thou-
sands of years after his life, his dedication
to find solutions and provide a deeper un-
derstanding of the world and the universe
for the sake of the progress of mankind,
still fascinates. Several later date scientific
achievements and inventions, which we
today take as granted, would have been
unthinkable if great minds like Archimedes
hadn’t dedicated their whole life in provid-
ing knowledge on complex issues on an
abstract-theoretical level. Although his
death, according to the ancient sources,
was a matter of misunderstanding, his sto-
ry still stands for the superiority of
knowledge over ignorance, of creation over
destruction, of progress over stagnation
and of peace over war and violence.
GiovanniMariaMazzuchelli(1707-1765)
GustaveCourtois(1853-1923)
Click on the pictures (right) and
see two documentaries about
Archimedes, one from BBC in
English and one from ZDF in
German.
“The Secret of Archimedes” “Archimedes - Der Mann, der
die Welt veränderte”
pa35ge

36. La Morte d’Archimède
1815
Techn.: Oil on canvas
Stylye: Realism
Thomas Degeorge
French Painter
1786-1854