"Intrapreneurship: Taking Company from Good to Great" by RJ. Liow
World HRD Congress 2013
Taking Company from Good to Great!
RJ. Liow, Founder & CEO
AYS Group, Malaysia
Flow of mind exchanges… next 30 minutes
•What is Intrapreneurship?
•Intrapreneurs vs. Entrepreneurs
•Great things about building intrapreneurial employees
•Who are the intrapreneurial employees?
•How to encourage employees to pursue ideas
•Criteria for choosing a great idea to implement
•How to establish lines of responsibility
•Some words of cautions
•Success stories: 3M and Sony PlayStation
Creating the region’sCreating the region’s
Most ExcitingMost Exciting Integrated HalalIntegrated Halal
Ready to Eat Meals SystemReady to Eat Meals System
Convenience. Reengineer Food Preparation.Convenience. Reengineer Food Preparation.
One stop RTE Meals StationOne stop RTE Meals Station
We create time for you!
All meals are ready to eat in 4 minutesAll meals are ready to eat in 4 minutes
Vote ofVote of
A 1-InnoCert Double A’sA 1-InnoCert Double A’s
Rating CompanyRating Company
Liow Ren Jan received Best Halal ProductBest Halal Product 20092009 award
from former Prime Minister of Malaysia,
Yang Berhormat Tun Abdullah Ahmad Badawi
World Halal Forum, 2009
“The global halal market will once again look to
Malaysia as a key mover of the halal industry
with the publication of Marketing Halal:Marketing Halal:
Creating New Economy, New WealthCreating New Economy, New Wealth, an
excellent book by Ren Jan, Liow, which is
fully endorsed by Halal Industry Development
Corporation, Malaysia (HDC).”
Dato’ Seri Mustapa Mohamed
Minister of International Trade & Industry, Malaysia, 2011
Media coverage:Media coverage:
Print & TVPrint & TV
What is Intrapreneurship?
“The practice of a corporate management style
that integrates risk-taking and innovation
approaches, as well as the reward and
motivational techniques, that are more
traditionally the province of
Intrapreneurs vs. Entrepreneurs
Provide the spark Keep the flame going
Anywhere their vision takes them Work within an organization
Face many hurdles, inside and
outside of organization
Deal with conflict within the
Difficult to get resources at times Resources readily available to them
Lose everything when fail Still have a paycheck
Great things about building
•Innovations add to revenue stream
•Increase motivation and empowerment among employees
•Retain good employees
•Utilize all of the brain power in an organization
Who are the Intrapreneurial Employees?
•Can't assign someone the job of being an intrapreneur
•Highly motivated people, little supervision, clear visions
How to encourage employees to pursue
•Encouragement can go a long way.
•Clear vision of where your company is headed.
•Brainstorm with employees about new ideas.
•Include employees in lower-level positions.
•A clear reward system. Money is not the only one.
•Beware of the type of promotion you give.
Criteria for choosing a great idea to
•Will your customers have a need for this new product or
•New product or service will attract new customers?
•Better than the competition?
•Do you have sufficient resources? Do a cost analysis.
•Consider potential risks and rewards.
How to establish lines of responsibility
•Sometimes better to let the employee do things their way.
•Weaknesses in the business plan? Balance these out by
adding support staff to the project.
•You may work together to decide which employees will
work on the new business.
•Give regular, clear feedback.
Some words of cautions
•Not every intrapreneurial idea results in success.
•When an idea takes off, feeling of frustration for not
receiving enough compensation for their ideas.
•One fabulous idea does not guarantee future ideas will
Intrapreneurship in AYSIntrapreneurship in AYS
““Sri Kulai RTE Station”Sri Kulai RTE Station”
Intrapreneurship in AYS
Sri Kulai Express
“Wrong location? No worries. You can always move. No crews!”
Success story on intrapreneurship:
3M Post-it Notes
•12 years from idea creation to production of 3M’s Post-it Notes.
•Spencer Silver invented a not-so-sticky adhesive in 1968, but do not
know how best to use and market the product for years.
•Co-worker, Art Frey, recognized the need for Spencer’s idea during
choir practice & performance - Frey’s bookmarks were regularly falling
out of his book. This product concept solved his problem!
•Still, 3M still did not do anything for over a decade.
•3M’s Post-it Notes was launched in 1980 in US. Now internationally.
Success story on intrapreneurship:
The Sony PlayStation
•Ken Kutaragi’s Intrapreneurial success - one of the greatest new
business creations and launches in business history.
•Ken saw the market and business opportunity of computer gaming
systems for Sony, even though Sony was not in the segment.
•Sony backed Ken by investing $2.5 billion into the PlayStation start-
up, and has gone on to build over 70% of the home video-game-
console international market share.
•By 1998, the PlayStation contributed 40 percent of Sony
Corporation’s operating profits.
Visit us at ...
Liow Ren Jan
Tel: +60-3-6272 1707 or email: firstname.lastname@example.org