An excellent read for anyone who wishes to know:
1. The journey of an award winning entrepreneur, Mr. Ren Jan, Liow, Founder & CEO of AYS Sdn Bhd. He shared what he has learned through real world, practical experiences and guides you through a journey that he himself has gone through in starting up, running and marketing a halal food industry.
2. The secrets behind 18 successful halal industry manufacturers from Malaysia.
3. The critical DOs and DON'Ts when marketing halal from 3 global halal industry leaders from the cosmetics, service and manufacturing industries.
The author hopes this book will inspire others to write as well, creating literature that will assist the development of the halal industry into a driving force that creates new wealth and a new economy.
“I truly believe in the promise of Halal and I want to bring this forward to Muslims and non-Muslims alike. It is the promise of quality, food safety, hygiene and fair trade in Halal that I believe will help the industry cut across a wider spectrum of consumers of various ethnicities globally." said the author.