Mobile 360 - Mobiel bereiksonderzoek

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  • However the role of the mobile is changingIt is always with people and always on – it’s like an umbilical cord
  • The mobile is a personal device. People make their phone their own and it becomes their mobile circle of trustDe mobiel is een persoonlijk device, veel meer nog dan de PC/laptop of tablet. Mensen maken hun telefoon eigen, het wordt onderdeel van hun identiteit en hun vertrouwenscirkel.
  • If a brand is invited into in a consumers mobile circle of trust, huge benefits are available Als een brand uitgenodigd wordt door consumenten in die vertrouwenscirkel, dan kan dit zeer veel opleveren.
  • However brands need to provide value to remain within this circle. The best ways for brands to do this is by addressing key consumer needsMaar dan moeten brands wel echt meerwaarde bieden. De beste manier om dit te doen is het inspelen op deze key consumer needs.
  • Mobiles connects us with the internet 24/7.
  • Make sure that you are ready for (mobile) traffic and search! Or initiate it! Consumers are online while they see your commercials. Mobile fullfills our need for transparency and information… now!
  • Make sure that you are ready for (mobile) traffic and search! Or initiate it! Consumers are online while they see your commercials. Mobile fullfills our need for transparency and information… now!
  • Apps: social 3, gaming 3, nieuws, messenger, email & mapsWebsites: nieuws 4, social 3, search
  • However brands need to provide value to remain within this circle. The best ways for brands to do this is by addressing key consumer needs
  • However brands need to provide value to remain within this circle. The best ways for brands to do this is by addressing key consumer needs
  • Mobile 360 - Mobiel bereiksonderzoek

    1. 1. ©TNS 2012 1
    2. 2. ©TNS 2012 2
    3. 3. ©TNS 2012 3
    4. 4. ©TNS 2012 4
    5. 5. ©TNS 2012 5
    6. 6. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 6
    7. 7. I feel I am „always connected‟ to the Internet 44% ©TNS 2012
    8. 8. Mobile drives NOW©TNS 2012
    9. 9. ©TNS 2012
    10. 10. ©TNS 2012
    11. 11. ©TNS 2012
    12. 12. Convenience©TNS 2012
    13. 13. Transparency©TNS 2012
    14. 14. Experience ©TNS 2012
    15. 15. ©TNS 2012 15
    16. 16. ©TNS 2012 16
    17. 17. Pilot backgrounds 14th of January - 14th of February 2012. 217 ©TNS 2012 17
    18. 18. Quizvraag: tijdsbesteding Hoeveel tijd besteden mensen per dag aan apps en mobiele websites? a. Minder dan 30 minuten b. Tussen de 30 en 60 minuten c. Meer dan 60 minuten ©TNS 2012
    19. 19. 69 minutes©TNS 2012 19
    20. 20. Mobile is social ©TNS 2012
    21. 21. Gaming is six(!) times biggeron mobile vs. desktop/laptop ©TNS 2012
    22. 22. Email three times bigger ondesktop/laptop vs. mobile ©TNS 2012
    23. 23. Shopping and orientation onmobile is (still) very little ©TNS 2012
    24. 24. Quizvraag:App vs. web Hoeveel % van de tijd besteden mensen tijd aan Apps vs. Web? a. 55% apps b. 75% apps c. 95% apps ©TNS 2012 24
    25. 25. Mobile is app... 95% ©TNS 2012 25
    26. 26. total time spent on mobile websitestotal time spent on applications ©TNS 2012 26
    27. 27. Penetration(% of total) Applications Mobile websites ©TNS 2012 27
    28. 28. QuizIn welke applicatie wordt demeeste tijd gestoken? ©TNS 2012
    29. 29. ©TNS 2012 29
    30. 30. +/- 3.000 apps (95% time spent)100%90%80% +/- 12.000 websites70% (5% time spent)60%50%40%30%20%10% 0% 1 10 100 1,000 10,000 Total spend time (hours) (App) Total spend time (hours) (websites) ©TNS 2012 30
    31. 31. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 31
    32. 32. Eenvoudiger maken ©TNS 2012
    33. 33. ©TNS 2012
    34. 34. “Makkelijker” maken ©TNS 2012
    35. 35. ©TNS 2012 35
    36. 36. 25% 20% Convenience Experience15% 17%Independence Transparency 15% 8% Relevance ©TNS 2012 36
    37. 37. Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com 06-24242911 @remybleijendaal In discussie over hoe je mobiel succesvol kan zijn kan vanaf 12 uur bij de round table nummer 29©TNS 2012 37

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