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Dml 2013 tns mobile 360

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Dml 2013 tns mobile 360

  1. 1. ©TNS 2012
  2. 2. ©TNS 2012 2
  3. 3. ©TNS 2012 3
  4. 4. ©TNS 2012 4
  5. 5. ©TNS 2012 5
  6. 6. ©TNS 2012 6
  7. 7. Backgrounds 20th of April - 20th of May 2012. Android (High End) n=432 Android (Low End) n=338 BlackBerry n=99 iPhone n=243 ©TNS 2012 7
  8. 8. Quiz:How much time spent on apps and mobile websites per day? a. Less than 15 minutes b. Between 15 and 30 minutes c. Over 30 minutes ©TNS 2012
  9. 9. Applications and online websitesaccount for anaverage of 42 minutes of market face time per day for smartphone users©TNS 2012 9
  10. 10. Total fixed internet usage before and after smartphone purchase Moment of 1st smartphone purchase Pre-purchase period Post-purchase period (# months before) (# months after) ©TNS 2012 10
  11. 11. Total fixed internet usage before and after smartphone purchase Moment of 1st smartphone purchase Pre-purchase period Post-purchase period (# months before) (# months after) ©TNS 2012 11
  12. 12. Fixed internet usage before and after purchaseAverage # of minutes per user over 6 months period Base: smartphone owners Source: TNS Nipo Clicks | Period of analysis: 20th April 2011 – 20th May 2012 Base varies per period: first smartphone buyers (Ø n=288) ©TNS 2012 12
  13. 13. Internet usage during the day ©TNS 2012 13
  14. 14. Internet usage during the day ©TNS 2012 14
  15. 15. Internet usage during the day ©TNS 2012 15
  16. 16. Share in time spend on Digital Life activities ©TNS 2012
  17. 17. Quiz:App vs. web a. 55% apps b. 75% apps c. 95% apps ©TNS 2012 17
  18. 18. Mobile is app... 95% ©TNS 2012 18
  19. 19. Mobile is web... ©TNS 2012 19
  20. 20. ©TNS 2012 20
  21. 21. ©TNS 2012 21
  22. 22. ©TNS 2012 22
  23. 23. ©TNS 2012 23
  24. 24. ©TNS 2012 24
  25. 25. Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com +31 6- 3957 0669 @remybleijendaal 25©TNS 2012

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