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Interview #2 with Rose Hamilton, EVP & CMO of Pet360: Women will continue to contribute their unique skills to the retail industry, challenging the status quo and pushing the envelope on innovation. As the female consumer becomes increasingly powerful, understanding what motivates her will be imperative. Women rely on their friends and family members to make decisions on a daily basis. The brands that embrace the female consumer, listen intently to her needs and respond to her busy lifestyle and desire for connections will thrive. Female leaders responsible for designing consumer experiences will continue to push the envelope on social shopping, community building and mobile conveniences, disrupting the direction of etail as we know it today.