Gilt Groupe is a US based shopping website with iPad and mobile apps that offer its member luxury merchandise: clothing, home décor, food, social activities, and travel. Since 2007, this luxury online retailer has grown from zero to nine hundred employees, 3.5 million members, and a half a billion dollars in revenue. Alexis Maybank, Alexandra Wilkis Wilson, along with Kevin Ryan, co-founder of Doubleclick, have built this fast moving company. These savvy retailers are ahead of the curve, and they are already thinking about who will be their next subscribers in 2012.
Looking back to March of 2009, the Gilt Groupe women launched their first mobile app in Japan and the US version quickly followed in September of 2009. When I asked Alexis how they calculated the risk of going to the mobile commerce channel as an early adopter, she easily replied, “The revenue stream was always viewed as valuable. One-third of our sales come from the mobile and iPad shoppers”.
Join us, as Alexandra explains how they launched a simple yet groundbreaking business that catered to their passions. She’ll provide straight talk on how to build strategies with retail and mobility thinking.
Closing Keynote with Alexandra Wilkis Wilson, Co-founder and CMO, Gilt Groupe and Co-author of By Invitation Only