Beer and pizza. Milk and cookies. Popcorn and movies. Some things make fantastic combos – just like social media and mobile. While each is an effective channel on its own, the intersection of the two creates considerably marketing opportunity. Why? Industry stats show that 150+ million mobile users are on Facebook alone. Mobile Facebook users are twice as active than non-mobile users. And 60% of all mobile internet usage is spent on social networking sites. In other words, the Internet is really becoming the “Socialnet,” and its mobile denizens are driving its growth! But are you capitalizing on this potent pairing? This session will discuss how brands can best combine the power of social media and mobile to reach their target audiences. We’ll cover innovative ways brands are leveraging the two today, case studies of the duo’s success in action, and secrets to developing an effective mobile and social strategy. But be ready to take some notes as we’ll be delivering best practices to make it all work. Overall, you’ll walk away with an understanding of why mobile and social media create a combo not to be missed!