Mobile use & trends in Switzerland on the rise
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Mobile use is increasing in Switzerland. Over 44% of the population owns smartphones, with over 1 million iPhones in use. Apps have become pervasive and integral to personalized, participatory, and portable digital experiences. By 2015, digital strategies like social and mobile marketing will influence 80% of consumer spending. New apps are enhancing experiences through features like augmented reality, location-based services, NFC, and real-time updates.
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Mobile use & trends in Switzerland on the rise
- 1. Mobile use & trends Switzerland on the rise Relax In The Air July 2011
- 2. Hello from the Strategic Planner social media ID: sdufaux sabine@relaxintheair.com twitter.com/relaxintheair Relax In The Air
- 3. context
- 5. Context internet access via mobile Mobile subscribers in switzerland 23 % Postpaid Postpaid Broadband Prepaid 44 % 33 % 3.1 Millions Relax In The Air July 2011 Source: OFCOM, 2011
- 6. Context Switzerland is iPhone Land More than 1 Million Iphones Relax In The Air July 2011 Source: www.cloudtec.ch, 2011
- 7. Context Switzerland VS the world I love fondue
- 9. integration Cloud is in the air... Devices as gateways to my world
- 10. augmented me Where I can live my augmented life
- 11. Reason Why
- 12. A need to belong Social living
- 13. Radical Real-Time Constant stream of content
- 14. personalization Needs based on interests
- 15. instant gratification Find right now!
- 16. now or never
- 17. now or never User Experience VS Format Mai 2011
- 18. now or never Augmented > entertainment Apps that synC with television programming Relax In The Air July 2011
- 19. now or never LBS + AR > Heritage Culture APPS That take you out to discover your city Relax In The Air July 2011 www.museumoflondon.org.uk
- 20. now or never LBS + NFC + RFID + AR > Travel Source: www.futuretravelexperience.com
- 21. now or never LBS + Tagging > Tourism APPS That Use Tags to give you more of your city July 2011
- 22. now or never support + interaction > education apps That take teaching out of the class Relax In The Air July 2011 www.mobl21.com
- 23. now or never LBS + Crowdsourcing > Public services apps that Find & Report Civic Issues Around You Relax In The Air July 2011 www.citysourced.com
- 24. now or never Real-Time + NFC > Logistics apps that check real-time availability for parking spaces Relax In The Air July 2011 www.sfpark.org
- 25. now or never NFC > Payment apps that allow contactless payment. Touch and go
- 26. now or never Real-Time follow up > Health 3 apps that 1 assist to control medication 2 4 8:30 8:30 Take 2 pills Take 1 pill Relax In The Air July 2011
- 27. now or never Personal Remote > Home / work apps that control devices around you Relax In The Air July 2011
- 28. now or never NFC + multi Offer > Entertainment apps that enhance experience around events Relax In The Air July 2011
- 30. now or never By 2015, digital strategies, such as social and mobile marketing, will influence at least 80% of consumers’ spending. Adam Sarner
- 31. big brother is watching you And we are happy to contribute
- 32. thank you The end Sabine Dufaux hello@relaxintheair.com www.relaxintheair.com @relaxintheair Become a Fan of Relax In The Air Relax In The Air July 2011
- 33. App Love Relax In The Air July 2011