Relaborate Blogging Tips - The Blogging Gap in Corporate America

855 views

Published on

As part of the "Blogging Tips for Business Professionals Series," Colin Lamont, CEO of Relaborate, discusses the "Blogging Gap" in businesses.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
855
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • For more blogging Tips and Tricks, please read our posts at http://www.relaborate.com/blog
  • Relaborate Blogging Tips - The Blogging Gap in Corporate America

    1. 1. The Blogging Gap in Corporate AmericaBusiness Blogging Statistics Reveal DisconnectColin Lamont | colin@relaborate.comMay 2012@Relaborate
    2. 2. • We recently came a cross a great Intro collection of “219 Blogging Stats” on the site B2B Guide to Social Media written by Blogging Stats TopLineFounder. • The data we’ve extracted from this list The Business focuses mainly on Business Blogging, or Blogging Gap lack thereof, within Fortune 500 companies. Staying Ahead • But it also touches on who’s blogging, how often, how many blogs are of the Curve created…a veritable snapshot of the blogging industry and how it relates to About Us businesses.@Relaborate
    3. 3. Intro • 120,000 new blogs created every day. Blogging Stats • But on the other hand, only 22% of Fortune 500 companies have a public blog. The Business • Further, less than 2 blog posts per week are being written by Fortune 100 companies. Blogging Gap Staying Ahead http://www.b2bsocialmediaguide.com/category/social-stats/blogging/ of the Curve About Us@Relaborate
    4. 4. Intro Business Blog Stats: Blogging Stats • 2% of bloggers are corporate bloggers • 89% of companies think blogs will be more The Business important in the next five years (April 2011) • 15% of blogs are corporate (July 2010) Blogging Gap • 7 Average blog posts per month of Fortune 100 companies Staying Ahead http://www.b2bsocialmediaguide.com/category/social-stats/blogging/ of the Curve About Us@Relaborate
    5. 5. Intro Personal Blog Stats: Blogging Stats • Over half of bloggers spend at least 10 hours a week researching and producing their blog content. The Business • 14% of bloggers update their blogs daily. Blogging Gap • 50%+ of bloggers spend 10 hours a week blogging. Staying Ahead http://www.b2bsocialmediaguide.com/category/social-stats/blogging/ of the Curve About Us@Relaborate
    6. 6. • 89% of companies think blogs will Intro be more important in the next five years, demonstrating that Blogging Stats companies understand the importance of blogging. The Business • Yet the fact that only 2% of Blogging Gap bloggers are corporate illustrates a tremendous gap that needs to be bridged. Staying Ahead • How will companies transition of the Curve from knowing blogging is important to embracing the About Us difficult task of producing corporate blog content?@Relaborate
    7. 7. • I’d imagine that companies with Intro smaller marketing budgets are earlier adopters at lower cost Blogging Stats marketing methods, such as social media outreach and even blogging. The Business • We’ve already seen this start to Blogging Gap take shape, but corporations will increasingly need to shift budgets Staying Ahead in support of content creation and content marketing. of the Curve • If they don’t, their competitors will likely fill that void and capture the About Us mind share within their market.@Relaborate
    8. 8. • Companies have shown that content creation and marketing can Intro have significant uplift in revenue, while at the same time lowering Blogging Stats their cost of acquisition by switching from paid marketing The Business methods to blogging and social Blogging Gap media outreach. • In this documented case, a company saw a 40% lift in revenue, Staying Ahead with a 15% decrease in cost per of the Curve acquisition over the course of a year, by posting 228 blog posts, About Us among other content marketing and word of mouth initiatives.@Relaborate
    9. 9. Intro • The list of data may be too long and overwhelming to make heads or tails of it on first glance. Blogging Stats • But companies who haven’t yet started to integrate or plan for The Business content marketing initiatives should Blogging Gap heed the warning signs: • Blogging and content marketing is a Staying Ahead rapidly expanding, lower-cost of the Curve vehicle to get your company’s message spread to potential customers. About Us@Relaborate
    10. 10. • And with Google’s recent algorithm stipulating that new, Intro relevant content will be judged in higher regard and placed above Blogging Stats stale content, companies that care about their SEO strategies should The Business take note: Blogging Gap • Create meaningful content, or be surpassed by the Staying Ahead competition. • Blogging and content marketing is of the Curve no longer a niche endeavor. • There are 164 Million blogs About Us • Will you be heard of if you don’t participate?@Relaborate
    11. 11. Relaborate believes every employee Intro has a story to tell, an experience to share, or insight worth elaborating Blogging Stats upon. Our software makes it easy for writers and subject matter experts in a The Business company to collaborate on high quality, timely and relevant blog content. Blogging Gap Staying Ahead of the Curve About Us@Relaborate
    12. 12. Intro To Try Relaborate: Email: Colin@Relaborate.com Blogging Stats www.relaborate.com The Business To Learn More: Blogging Gap www.relaborate.com/blog www.facebook.ocm/relaborate Staying Ahead www.slideshare.net/relaborate Tweet @Relaborate of the Curve About Us Thanks for your time!@Relaborate

    ×