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Bayer Environmental Science Direct Mail Campaign


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This brochure promoting TopChoice, a red ant insecticide was one of several components included in a highly successful direct mail campaign for Bayer Environmental Science targeting lawn care professionals.

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Bayer Environmental Science Direct Mail Campaign

  1. 1. For up to one year of The #1 guaranteed fire ant control, professional there’s only one choice. treatment TopChoice . ® fire ants can’t face Talk to your Year-long protection professional service with just one application. provider today. Bayer Environmental Science, a business group of Bayer CropScience LP. 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. TopChoice is a registered trademark of Bayer AG. ©2007 Bayer CropScience LP. TOP0703
  2. 2. A low dosage of TopChoice Are you losing the battle provides powerful protection. against fire ants? TopChoice is selectively toxic to insects and As you probably know all-too-well, fire ants are a only an extremely low dose is required. In fact, relentless enemy. They can inflict a painful, very often the same active ingredient is used in the #1 flea serious sting and can also damage your home including and tick treatment for pets. TopChoice also controls electrical outlets. Maybe you’ve tried over-the-counter secondary pests such as mole crickets for four chemicals or other lawn treatment products to control months and, fleas and ticks for one month while the fire ants. But they generally only work for a short treating for fire ants. period of time and don’t prevent the fire ants from starting new colonies. TopChoice® insecticide is a totally new and effective Controls and prevents way to control fire ants. fire ants around your yard. Get serious with TopChoice ® As a homeowner, you’ll appreciate the double punch insecticide, the #1 professional power of TopChoice. It effectively controls fire ants that may now infest your yard PLUS stops new treatment for fire ant control. colonies from becoming established. Create a hostile environment for fire ants, and they’ll invade someone else’s yard instead. TopChoice controls fire ants and equally important, it prevents new colonies from forming for one full year. It’s a granular insecticide that binds tightly to the soil. Foraging fire ants are killed by TopChoice but only after they first Reclaim your property. return to their colonies and spread the insecticide to the Contact your professional queen and other ants. And unlike other treatments, TopChoice continues to work regardless of rain. service provider now. It’s your property. Isn’t it time that you and your family One treatment, truly enjoyed the outdoors without having to worry once a year, is all it takes. about the danger of fire ants? TopChoice is the easy, affordable way to solve the problem, offering you up to one guaranteed year of control with just a single What makes TopChoice so unique is that it only application. needs to be professionally applied once a year and provides up to one year of control, guaranteed. While other treatment products must be continually applied Contact your professional service provider throughout the year, TopChoice safeguards your today and say you want your yard . . . and yard against fire ants . . . in any weather . . . with a life . . . back with TopChoice. single treatment.