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A major premise of social media is that it refers to the use of web-based and mobile technologies that specifically turn communication into an interactive dialogue. Those two words are key to your understanding of social media. This communication is very unique and quite different that the more traditional communication strategies …it requires that we actively engage our audience in a mobile and interactive fashion.
How do you interact with your audience? What does it really mean to have a dialogue versus our old standard of using one-way communication? We will focus on communication guidelines in the world of social media and basic steps to avoid getting into trouble in this brave and bold new universe.
What tools do you use to reach out to your key constituents? You will likely not be able to play in all of them so which ones do you choose? And how can you possibly “staff up” to accomplish all of these communication goals in a fiscally constrained world?