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  1. 1. Members : Rina Gapusan Regiel C. Lambino Jehan malang Annabelle A. Uy
  2. 2. 5 Stages of Motivation Process 1. 2. Latent Needs - are needs that are still hidden from the consumer. Drive -- -> An arousal state of psychological tension that typically arises from need. 3. Wants or desire - want is a short term goal and must need an immediate action. - desire can wait is a long term process. 4. Goal -- is a means to achieve the consumer needs.
  3. 3. 5 . Behaviour - Is the decision process of selecting products, services, experience, to address the need. 2 Types of Motivation 1. Intrinsic motivation - involves engaging in a behaviour because it is personally rewarding essentially performing an activity for its own sake rather than desire for some external rewards. 2. Extrinsic motivation -- -> occurs when we are motivated to perform a behaviour or engage in an activity in order to earn a reward or avoid punishment
  4. 4. Motivation
  5. 5. Motivation is basis and a psychological feature that arouses an organism to act towards a desired goal.
  6. 6. Affect
  7. 7. What Is Affect ?
  8. 8. Affect It refers to the experience of feelings or emotion.
  9. 9. - A description of consumers on the basis of their psychological and behavioral characteristics.
  10. 10. Values, personality, and lifestyle constitute the basic components of psychographics. traditionally, psychographics measured consumer lifestyles but more modern applications have broadened, the approach to include concepts such as the consumers psychological makeup, their values and personality, and the way they behave with respect to specific products (their usage patterns, attitudes, and emotions.
  11. 11. Marketers use psychographics to gain more detailed understanding of consumer behavior than they can get from demographic variables like ethnicity, social class, age, gender and religion.
  12. 12. AIOs Activities  The way a person carries out his work or the type of hobbies he has tells a lot about a person. Interests  A consumers interests also help marketers as they help him to decide on the right marketing message which needs to be communicated to the prospect consumer. Opinions  Nowadays there are agencies taking care of a brand online such that they can immediately give a feedback of what the public opinion about a brand / product is. The management can accordingly make the changes.