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Benefits of Social Media
Optimization
92% of marketers claiming
social media is important for
their business
80% indicating their efforts
increased traffic to t...
Increased Brand Recognition
This is important because it simultaneously makes you easier and more accessible for new
custo...
Improved brand loyalty
Companies should take advantage of the tools social media gives them when it comes to
connecting wi...
More Opportunities to Convert
Every blog post, image, video, or comment you share is a chance for someone to react, and
ev...
Higher conversion rates
Social media marketing results in higher conversion
rates in a few distinct ways. Social media is ...
Decreased Marketing Costs
If you can lend just one hour a day to developing your
content and syndication strategy, you cou...
Benefits of Social Media Optimization
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Benefits of Social Media Optimization

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Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a Facebook Page, Twitter Profile or Vine because it’s the “cool” thing to do, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.

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Benefits of Social Media Optimization

  1. 1. Benefits of Social Media Optimization
  2. 2. 92% of marketers claiming social media is important for their business 80% indicating their efforts increased traffic to their websites 97% are currently participating in social media
  3. 3. Increased Brand Recognition This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
  4. 4. Improved brand loyalty Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. 53% who follow brands in social media are more loyal to those brands.
  5. 5. More Opportunities to Convert Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Even if your click- through rates are low, the sheer number of opportunities you have on social media is significant.
  6. 6. Higher conversion rates Social media marketing results in higher conversion rates in a few distinct ways. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
  7. 7. Decreased Marketing Costs If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.

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