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Steer your Business to Profitability-
So you've been doing all the right things for active lead generation from creating exciting content and intuitive designs, to a solid database with C-level contacts. And yet, the leads are not pouring in.
Chances are you've not mapped your Lead Nurturing programs to individual stages in the sales cycle. When your leads are not rushed through the buying process, and receive content that is relevant to their level of interest, they are more likely to turn into customers.
-Lead Nurturing necessities
-DROP: Organizing and setting up your campaign
-Creating and launching a Lead Nurturing workflow
-Best practices of building a Lead Nurturing program
About the Speaker:
Eric Albertson is the Founder and President of Albertson Performance Group Inc. (APG) and co-author of the book, “The Leader’s Guide to Marketing Automation” and “Marketing by the Numbers”. Eric has been a marketing and sales executive mentor for companies for over 30 years. He has consulted with companies like Dell, Microsoft, EMC, Compaq, HP, Intel, Toshiba and American Express. His company has also helped many small companies to achieve significant growth and profitability in both the short and long term.