Leveraging Social Media for Business - By Sanjay Sahay

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Sanjay Sahay, Global Head – Online Marketing, Infosys presented at Regalix Round Table Marketing Event - 12th May 2011

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Leveraging Social Media for Business - By Sanjay Sahay

  1. 1. Leveraging Social Media for Business<br />Sanjay Sahay<br />Global Head – Online Marketing<br />Infosys<br />
  2. 2. Establishing a presence is not the GOAL<br />
  3. 3. Source: http://www.slideshare.net/idelange/a-model-for-247-marketing-on-social-media-7890689 . Released under<br />
  4. 4. Who owns social media ?<br />
  5. 5. It is 24x7. Not ad hoc point in time campaign <br />
  6. 6. Listening is not only about tools<br />
  7. 7. Measurement is about business value<br />
  8. 8. Source: Forrester Blogs, "The ROI Of Social Media Marketing: More Than Dollars And Cents", by Augie Ray on July 19, 2010 http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents Report: http://forrester.com/rb/go?docid=57009<br />
  9. 9. @sanjay_sahaysanjay.sahay@yahoo.com<br />

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