International SEO - Preparing your website for international audience


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When it comes to writing web content in a multitude of languages, most business owners are very cautious. Their well-founded fear of translation errors and cross-cultural mistakes prevent most of them from reaching out to prospective multilingual customers

Get smarter about international search engine optimization just like domestic SEO the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates

SEO services have been primarily English language-specific due to the prominence of native English speakers online and low multi-language search volumes that existed. However, the growth of the internet population worldwide and the increasing use of languages on the web have altered the online landscape. Multi-language search markets are now prominent, and the requirement for multilingual SEO has become a requirement for multinational companies. Researching specific search market and language specific user behavior eventually provide an outline of search terms that are applicable. Keyword research is one of the most valuable, and high return activities in SEO. Language Connect aims to provide a complete set of multilingual marketing services to the clients. The subsequent launch of social media listening and social media localization services are a continuation of the iMarketing department.

International SEO is instrumental in helping businesses get found online and ensuring visitors stick around once they land on your site. Don’t make your international SEO strategy an afterthought. It should be part of your planning process from the moment you decide to expand internationally.
Once you have got your site localized, you want it to be found, and just because it's got a page-one Google ranking in the United States does not mean it will achieve the same
result in China. In fact, your new customers may not even use Google. The terms and phrases your customers use to search for your products in the new market are probably not a direct translation of the terms and phrases your domestic customers use. Research will need to be undertaken to find out how the locals talk about your products and the terms and phrases they use to search for products or services similar to yours. Those phrases will need to be briefed to the translator so they can be included on the site, and they will also be used in your meta data.

It is advisable to register the site locally and to host it locally too with the appropriate top-level domain, (i.e., .co, .uk, .de, .com, .au, and so on); search engines love this.

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International SEO - Preparing your website for international audience

  1. 1. International SEO StrategiesGearing up for the Global Markets© 2010 | Think Innovation
  2. 2. OverviewWhy International SEO?Internet World StatsSome mistakes Fortune 500 Organisations makeBest Practices for International SEOSocial Media Impact in the APACLeveraging Social Media in an international arena © 2010 | Think Innovation
  3. 3. Why International SEO? Google is King But not all over the world© 2010 | Think Innovation
  4. 4. Internet Search Engine Distribution © 2010 | Think Innovation
  5. 5. Internet World Stats (1/2)© 2010 | Think Innovation
  6. 6. Internet World Stats (2/2)© 2010 | Think Innovation
  7. 7. Some mistakes Websites make © 2010 | Think Innovation
  8. 8. CMS Issues© 2010 | Think Innovation
  9. 9. CMS Issues© 2010 | Think Innovation
  10. 10. CMS Issues© 2010 | Think Innovation
  11. 11. CMS Issues© 2010 | Think Innovation
  12. 12. Translating Keywords Translating Using Google Translator “Spanish was my third language in school” – Using internal resources © 2010 | Think Innovation
  13. 13. Using a dot com© 2010 | Think Innovation
  14. 14. Lack of ResearchCoca Cola has got its branding and colors right howeverwe have 2 European kids in a Japanese website. © 2010 | Think Innovation
  15. 15. Best Practices International SEO© 2010 | Think Innovation
  16. 16. Choose a Country Coded Top Level DomainUse a ccTLD – such as,Use subdomains – such as, orUse subfolders – least preferred option –…. © 2010 | Think Innovation
  17. 17. Host Sites in Target CountryIf web hosting is not an option, then at least have the DNS server in the target country. © 2010 | Think Innovation
  18. 18. Obtain Back links from the same country © 2010 | Think Innovation
  19. 19. Add language indication in the head<html lang="xx"> and <META NAME="language" CONTENT="xx"> © 2010 | Think Innovation
  20. 20. Setup Geo targeting on Google Webmaster © 2010 | Think Innovation
  21. 21. Same content in different languages is not duplicate © 2010 | Think Innovation
  22. 22. SEO tips for Baidu Get the language right- use simplified Chinese Keyword research using Baidu’s own keyword tools Focus on Quality links, rather than quantity Use native speakers Host your site in China Avoid flash and javascript © 2010 | Think Innovation
  23. 23. Social Media Impact in the APAC © 2010 | Think Innovation
  24. 24. Rise of the Social is the video leader, not just in the westernworld but also in Japan, Malaysia, Singapore, Hong Kongand Australia. © 2010 | Think Innovation
  25. 25. Social Networks Spread© 2010 | Think Innovation
  26. 26. Social Media Impact Japan© 2010 | Think Innovation
  27. 27. Social Media Impact - Japan© 2010 | Think Innovation
  28. 28. Social Media Impact - Japan© 2010 | Think Innovation
  29. 29. Social Media Impact China© 2010 | Think Innovation
  30. 30. Social Media Impact - China© 2010 | Think Innovation
  31. 31. Social Media Impact - ChinaLocal websites dominate the market80 % of social media content are in bulletin boardsGames are most likely traffic drivers to websiteGrass Roots influencers are more popular than celebrities. E.g. Han Han © 2010 | Think Innovation
  32. 32. Social Media Impact India© 2010 | Think Innovation
  33. 33. Social Media Impact - India© 2010 | Think Innovation
  34. 34. Social Media Impact - IndiaFacebook has gained huge ground from orkut as the most popular networking website55% of online buyers claim to have read online product reviews and purchased the product. © 2010 | Think Innovation
  35. 35. About Regalix Forefront of Online Marketing, Research and Web 2.0 portals Multi-disciplinary Leadership Team Fortune 500 and Venture-Backed Customers (B2B and B2C) Global Operations: HQ in Silicon Valley, 4 Offices 150+ Team, Built on 8+ years of research Recognition © 2010 | Think Innovation
  36. 36. Learn more about Regalix at: Read our online marketing blog at: Contact: Belmond Victor SEO Manager Email:© 2010 | Think Innovation