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Introduction of Booking.com

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Intoduction of Booking.com

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Introduction of Booking.com

  1. 1. Planet Earth’s #1 Accommodation Site.
  2. 2. The world's number one website for booking hotels and other accommodation. Founded in 1996 in Amsterdam. Part of the Priceline Group (PCLN) since 2005. 600,000+ properties including 245,000+ vacation rental properties, in 212 countries. 70,000+ unique destinations worldwide. 42 languages. 8,600 dedicated employees. 155 offices in 50 countries. 43 million+ reviews from real guests. 800,000 room nights booked every 24 hours. Our story.
  3. 3. Company highlights. 1996 FOUNDED IN AMSTERDAM 155SUPPORT OFFICES 8,600DEDICATED EMPLOYEES 600K+ PROPERTIES WORLDWIDE 42 SUPPORTED LANGUAGES 24/7 CUSTOMER SERVICE
  4. 4. Booking.com milestones. 1997 First booking made 1998 First employee hired 1998- 2005 Local support offices opened in the UK, France, Spain, Portugal and Germany 2005 Became a part of The Priceline Group 1996 Bookings.nl founded in Enschede, the Netherlands 2010 Booking.com started actively using social media 2011 Booking.com releases the first apps 2013 First commercial in the United States: Booking.yeah Today More than 8,600 employees in over 155 support offices worldwide, with content available in 42 languages, more than 600,000 properties in 212 countries, and on average 800,000 room nights booked every 24 hours. 2006 Bookings and Active Hotels officially form Booking.com
  5. 5. Wider choice of properties Better availability Best price guarantee No booking fees Better user interface Multilingual content Excellent geographical coverage From looker Flexible payment options To booker How do we do it?
  6. 6. Our mission is to help leisure and business travellers, whatever their budgets, easily discover, book and enjoy the world’s best places to stay.
  7. 7. 0% of Booking reservations have hidden fees. EVERY Booking.com guest gets assistance when stranded. EASYreservation modifications and special requests. 24/7customer service in 42 languages, 365 days a year. We understand what the customer wants.
  8. 8. 8,000+ key distribution partners.
  9. 9. How do we attract potential guests? Our mobile apps More than 8,000 affiliate partners Pay-per-click search-based advertising Newsletters and Priceline Group websites
  10. 10. Why partner with us? No registration fees Sign up is 100% free and we offer flexible agreements Year-round global demand Access untapped demand from overseas guests! Free online marketing Worldwide exposure on website, mobile apps and through 8,000 distribution partners Booking Button 0% commission and no set-up fees Content in up to 42 languages We provide potential guests with information about your property in their local language 24/7 multilingual assistance Dedicated support team around the clock Commission-based model We only receive commission on the bookings that we bring you Easy-to-use online tools User-friendly Extranet available when you need it Get started now! join.booking.com %
  11. 11. What happens once you are online and open for reservations? Handy information. Guests can find you and make a reservation right away! The reservations you receive from us are already confirmed! You will be notified immediately via email, fax or text message! Availability in your calendar is automatically adjusted based on the reservations we bring you! 1 We will notify you in your Extranet dashboard after any guest reviews are submitted! + Remember to provide us with your most up-to-date availability! You receive payment and pay commission to Booking.com according to your payment model.
  12. 12. New partner Rates and availability are set by the partner in our system. Rates Policies Content The property content is edited and translated by our team of experts. Visitors Open property on Booking.com How do we work? Uploads: • Affiliates (airline partners, other relevant travel sites) • Pay-per-click advertising • Mobile apps • Direct (organic search and newsletters) How do we attract our customers?
  13. 13. The life of a booking. Visitor on the website or mobile app A confirmation email is immediately sent… …to the partner via the Extranet, as well as email or fax …to the guest via email Availability is updated in the Extranet calendar Guest checks in Payment is collected Guest checks out Commission invoice is sent to the partner Guest posts a review Search results based on rates and availability Visitor makes a reservation
  14. 14. Question. A.20 seconds How long does a visitor stay on an accommodation page (average)? B. 50 seconds C. 1 minute
  15. 15. Question. A.20% Which % of the bookings are made via mobile phone and tablet? B. 25% C. 40% Source: Daily Travel News, PhoCusWright, Google Travel, Web in Travel
  16. 16. Question. A.40% Which % of the bookings will be made via mobile phone in 2017? B. 50% C. 60% Source: Daily Travel News, PhoCusWright, Google Travel, Web in Travel
  17. 17. Booking mobile 25% of all reservations are made with a mobile device 50% of all reservations made with a smartphone are last-minute
  18. 18. How vital is the mobile experience? Million 800 1200 1600 2000 20132011 2012 $8 billion $3 billion$1 billion 2011 2013 in 2013! The number of connected devices is growing! Our mobile bookings are growing! The total value of our mobile bookings are growing!
  19. 19. “Unplanned shopping trip in the city.” Did you know? of Booking.com 40+ million downloads apps Average Review Rating 25% of our bookings are made using a smartphone or tablet! Top three reasons our customers book last minute: 27 21 17 Spontaneous decision Traveling “Roadtrip! Wanna make decisions as we go!” Event “My daughter has a karate competition this weekend.” % % %
  20. 20. Multiscreen experience is the new norm! 43% shop across devices when planning travel Work Home On the go 12% 60% 24% Other 4% 72%of smartphone usage occurs near another screen
  21. 21. Top reasons for choosing a hotel. 55% Location 26% Price 8% Reputation 5% Facilities
  22. 22. Nederland 46% Duitsland 24% Belgie 21% Frankrijk 3% Luxemburg 2%Spanje 1% Zwitserland 1%Italie 1% Noorwegen 1% Guest country.
  23. 23. Zeeland
  24. 24. Thank you! All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™

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