1. Business Strategy & consulting firm
Mumbai, February -2014

2. Who we are
• We are a specialist Business Strategy & brand
consulting firm based in Mumbai.
• Our team of senior consultants have more than
30 years of experience in strategy development
& building brands.
• We partner our clients to deliver outstanding
business results .

3. Business strategy
 The essence of strategy is to perform activities
different that rivals do
 This is the most critical element in your quest to
achieve great success.
 We define the purpose; goals & objectives and identify
the methods to achieve them
 We assist in formulating the strategy and partner our
clients to implement them. Kindly see our web-site
www.neeti.biz to know more about the process.

4. Branding
 Branding is not about fancy logos, slogans and cute
advertising. It is not about any marketing tricks.
 Branding is about credibility and asking:
 Who are you ?
 Why are you here ?
 Why are you unique ?
 How can you make a dramatic difference ?
 We will help you to create a brand, which will stand
out in a crowd of similar products.

5. Why Branding fails ?
• Everybody wants to create brands because Brand
Ensures – Loyal Customers
- Growth
- Profitability
• To manage branding process, you need a brand
manager
• To guide brand manager you need a CMO (chief
marketing officer)
• You can out-source this activity to Neeti Brand
Solutions and focus on your key competency

6. Typical Situation during growth
Problem
Work
Entrepreneur
Brand Manager

7. Brand Manager Out-sourcing
Work
Result
s
Entrepreneur
Neeti Brand
Solution
Brand
Manger
Solve

8. Methodology-in a nutshell
 We engage with our client for a defined period (6-12
months)
 We formulate business and branding strategy
 We help our clients to execute the strategy
 Neeti provides a dedicated resource (brand manager)
to ensure timely execution
 We work on Build-operate-Transfer model
 We charge a monthly retainer fee which is also linked
to results.

9. Our operating model
Build
Operate
Transfer

10. We can make a difference
We provide the following services:
1 Market Opportunity Analysis
This is a tool to identify and assess the attractiveness
of business opportunity. We help you to identify the
most potential segment to enter.
2 Development of Business Strategy
The essence of strategy is to perform activities
different that rivals do. We identify purpose, goals
and the most effective method to achieve the goals.
.

11. We can make a difference
3 Formulating Brand strategy
The purpose of a branding exercise is to
differentiate from rivals and create customer
loyalty.
4 Turn-around strategy
The turnaround of a business in financial
distress involves managing the business and
its problems. The process is time consuming
and requires a special set of skills.
Kindly visit our web-site www.neeti.biz to know more about services.

12. Key Benefits of our engagement
• Advise from experienced consultants
• Team has worked on more than 50 brands
• We plan and implement the business and
brand strategies
WE DELIVER RESULTS

13. Our Clients

14. Our Brand Experience

15. Neeti Brand Solutions

16. Project Manager- A
 Hemant M Mishrra
 Founder & principal consultant
 Electrical Engineer with MBA from XLRI
 32 years experience in sales; marketing and
Strategy development
 B2C brands – Thums up;Limca; Maaza ,Captain
Cook salt; Charak; Bajaj almond drop; Tiger balm
 B2B brands- JetKing computer education;Innofitt
office equipment; Nuteck power solutions; Everest
bearings.

17. Project Manager-B
 Sandhya Honawar
 33 years experience in advertising &




Communication sector
Worked with top 5 advertising agencies as Creative
Director
Worked with T and Mudra as creative head
B2C brands –Sunsilk; P&G; j&J; Godrej; Philips;
Britania;asian paints;
B2B brands –CitiBank; Asian paints;Gulf
Oil;Crompton Greaves

18. Project Manager- C
 Subhash Oommen
 23 yrs experience
 A lifetime student with entrepreneurial bent.
 Love for challenges, additional responsibilities in
diverse Industries and diverse functions.
 From Advertising, Sales, Media, Training &
Production.
 B2C brands- Cinthol ,DOY Soap ,Godrej Properties,
Whisper P&G, Tata Tea, Oberoi Hotels, Deccan
Herald
 B2B brands- Blue Star; McNally;Telstra

19. Project Manager-D
 Rakesh Kumar
 +15 years experience
 PGDBA (finance), University of Wales
 Investment banker; business strategy and
turn-around consultant
 Advisor on restructuring business,
arranging funds (equity, debt &structured
finance)
 Previous experience with IDBI and
currently Director at EDMC capital advisors

20. Hope is not a strategy