1. 5.How did you attract/address
your audience?
By Lawreeta Grant

2.  One of the first ways I attracted my audience was to
analyses the statistics on the pearl and dean website
when looking at compatible films. The data is divided
by age, gender and social demographic. By
analyzing this information it was a lot easier to target
who my audience would be.

3.  I deliberately chose a young woman as the main
protagonist, because I felt that women would be
more likely to empathize with her plight.

4.  Over the last few years, there have been several
high profile disappearance stories in the media, for
example Madeline McCain went missing in Portugal
when on holiday with her parents and the search is
still ongoing as to whether she would be finding alive
or dead.

5.  I don’t think my film exploits this situation, but rather
it tries to examine what it’s like to lose someone you
love and then to be told there’s no hope of finding
them again.