THEWHY
BEFORE
THE HOW
Reena Merchant
Twitter: @ReenaMerchant
Website: www.reenamerchant.com
HOWDO I DESIGN FOR MOBILE?
HOWDO I ENGAGE MY USERS?
HOWDO I CREATE SOMETHING MARKETABLE?
@ReenaMerchant
WEWANTTO
KNOWTHE H...
BUT MOBILE ISN’T JUST ANOTHER INTERFACE
IT’STHE MOST
SIGNIFICANT EVOLUTION IN USER INTERACTIONS
SINCETHE MOUSE
@ReenaMerch...
6 BILLION
MOBILE DESIGN ISN’T A NICHE
THERE ARE OVER
MOBILE USERSWORLDWIDE
Mobile devices outnumber desktops and laptops 3...
‘’‘’BEFORE DIVING INTOTHE“HOW”,WE MUST FIRST CONSIDERTHE
“WHY”. IN ORDERTO ORGANIZEYOUR SCREENS, CHOOSEYOUR
FEATURES, OR E...
[1]
PUTYOURSELF INTHEIR
SHOES
(THEORETICALLY)
@ReenaMerchant
EMPATHIZE
@ReenaMerchant
[2]
NO REALLY.
PUTYOURSELF INTHEIR
SHOES
@ReenaMerchant
GENERATIVE RESEARCH
CONCEPTUAL SOLUTIONS
EVALUATIVE RESEARCH
@ReenaMerchant
TALKTO USERS
1PRODUCT
60USER INTERVIEWSWORLDWIDE
120HOURS OF DATA
@ReenaMerchant
EMPATHIZE
MORE@ReenaMerchant
[3]
ZOOM OUT
@ReenaMerchant
WHAT DEVICES AREYOU DESIGNING FOR?
HOWWILLTHESE DEVICES INTERACT?
WILL YOUR EXPERIENCE COMPLEMENT ANOTHER?
@ReenaMerchant
...
SOURCE:GOOGLE
EMPATHIZE UNDERSTAND USER BEHAVIOURS
EMPATHIZE MORE TALKTO USERS
ZOOM OUT WHAT’SYOUR ECOSYSTEM
CONTEXT IS KING.
@ReenaMerc...
THANKYOU
DRIVE HOME
SAFELY

Reena Merchant
Twitter: @ReenaMerchant
Website: www.reenamerchant.com
Upcoming SlideShare
Loading in …5
×

The Why Before The How (November 2012)

405 views

Published on

Marketable UX: Ease + Simplicity
November 2012

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
405
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Why Before The How (November 2012)

  1. 1. THEWHY BEFORE THE HOW Reena Merchant Twitter: @ReenaMerchant Website: www.reenamerchant.com
  2. 2. HOWDO I DESIGN FOR MOBILE? HOWDO I ENGAGE MY USERS? HOWDO I CREATE SOMETHING MARKETABLE? @ReenaMerchant WEWANTTO KNOWTHE HOW
  3. 3. BUT MOBILE ISN’T JUST ANOTHER INTERFACE IT’STHE MOST SIGNIFICANT EVOLUTION IN USER INTERACTIONS SINCETHE MOUSE @ReenaMerchant
  4. 4. 6 BILLION MOBILE DESIGN ISN’T A NICHE THERE ARE OVER MOBILE USERSWORLDWIDE Mobile devices outnumber desktops and laptops 3 to 1. @ReenaMerchant
  5. 5. ‘’‘’BEFORE DIVING INTOTHE“HOW”,WE MUST FIRST CONSIDERTHE “WHY”. IN ORDERTO ORGANIZEYOUR SCREENS, CHOOSEYOUR FEATURES, OR EVEN CHOOSEYOUR COLOR SCHEME,YOU FIRST HAVE TO KNOWWHATYOU’RE UP AGAINST BY UNDERSTANDINGTHE HABITSTHAT PEOPLE BRINGTOTHE MOBILE ENVIRONMENT. @ReenaMerchant JOSH CLARK,TAPWORTHY
  6. 6. [1] PUTYOURSELF INTHEIR SHOES (THEORETICALLY) @ReenaMerchant
  7. 7. EMPATHIZE @ReenaMerchant
  8. 8. [2] NO REALLY. PUTYOURSELF INTHEIR SHOES @ReenaMerchant
  9. 9. GENERATIVE RESEARCH CONCEPTUAL SOLUTIONS EVALUATIVE RESEARCH @ReenaMerchant TALKTO USERS
  10. 10. 1PRODUCT 60USER INTERVIEWSWORLDWIDE 120HOURS OF DATA @ReenaMerchant
  11. 11. EMPATHIZE MORE@ReenaMerchant
  12. 12. [3] ZOOM OUT @ReenaMerchant
  13. 13. WHAT DEVICES AREYOU DESIGNING FOR? HOWWILLTHESE DEVICES INTERACT? WILL YOUR EXPERIENCE COMPLEMENT ANOTHER? @ReenaMerchant THE ECOSYSTEM
  14. 14. SOURCE:GOOGLE
  15. 15. EMPATHIZE UNDERSTAND USER BEHAVIOURS EMPATHIZE MORE TALKTO USERS ZOOM OUT WHAT’SYOUR ECOSYSTEM CONTEXT IS KING. @ReenaMerchant DON’T FORGET!
  16. 16. THANKYOU DRIVE HOME SAFELY Reena Merchant Twitter: @ReenaMerchant Website: www.reenamerchant.com

×