The Social Impact
Reece Lardner U3025498 Chantelle Monteleone U3037566
According to Facebook.com, Facebook currently has
more than 500 million active users, with an
astonishing 50% whom log onto Facebook on any
given day;That’s around 250 million users logging in
The average Facebook user has around 130 friends.
It has been calculated that people around the world
spend over 700 billion minutes per month on
Facebook has become a phenomenal success. Its text
book design, advertising techniques and simplicity
have been a worldwide internet social game changer.
A further analyse of activity on Facebook shows
that over 900 million objects including pages,
groups, events and community pages are
interacted with daily by Facebook users.
The average Facebook user is connected to 80
community pages, groups and events; Along
with the average user contributing 90 pieces of
content each month.
There are more than 30 billion pieces of content
including web links, news stories, blog posts,
notes and photo albums shared on the Facebook
website each month.
Facebook’s global reach is a truly marvellous
wonder; the site is available in more than 70
translations with about 70 percent of
Facebook user residing outside of the United
States of America.
The translation of the site was contributed to
by over 300,000 Facebook users via the sites
According to Facebook.com, the Facebook platform
was developed by more than 1 million developers and
entrepreneurs from more than 180 countries.
Each month statistics show that more than 70 percent
of Facebook users engage in platform applications.
There are currently over 550,000 active Facebook
applications currently running on the Facebook
platform; with more than 1 million websites whom
have integrated with the Facebook platform.
Data shows that over 150 million people connect with
Facebook on external websites every month; and out
of comScore’s U.S.Top 100 websites half have
become integrated with Facebook.
Facebook is not only accessed via home
computers, it has become mobile with more
than 150 million users logging on through their
Figures demonstrate that users whom log onto
Facebook through mobile devices are twice as
active on Facebook compared to those who are
At present there are 60 countries with over 200
mobile operators of which are working to deploy
and promote Facebook mobile products.
End-users share a wide variety of information on Facebook, but a
discussion of the privacy implications of doing so has yet to
emerge with serious consequences.
on the website.They state the following about a particular setting
you can alter yourself within your account settings, ‘Privacy
Controls are the settings you choose that control which people
and applications can see your information.’
If Facebook provides such protection to its users then why is it that
a few days ago, an ABC News article came out with information
regarding Facebook information leaks, with such personal details
as, Facebook members' names and, in some cases, their friends'
names, to companies that build detailed databases on people in
order to track them online.
Although Facebook says, it will ‘introduce new technology
to contain the breach, and will disable any applications
that violate its terms’, can we all really be sure we aren’t
still being watched and monitored as if we are an
Facebook is the world's most popular social network with
about 500 million users, but its growth has been slowed
down by so many complaints about privacy protection.
With this much detailed information arranged uniformly
and aggregated into one place, there are bound to be risks
On a larger scale- this seems to be a general downfall of
the advances in technology and in particular the internet
in regards to personal details.
Although Facebook users may submit they’re
personal data without being aware that it may be
shared with advertisers, we can’t deny the fact that
for marketers, social networking sites such as
Facebook, have become the most successful media
Business owners, managers, and marketers are all
working overtime to unravel the secrets, tips and
tricks for successful marketing in the fast paced,
internet-managed business world.
The social impact of social networks as big as
Facebook have become an advertising platform that
marketers simply cannot ignore.
One of the most interesting stats from this study
showed that Facebook users making at least $100,000
annually spent the most time on Facebook and on the
web as a whole.This is valuable information for
companies selling products and services online.
Facebook users spend more time looking at ads on
their own Facebook profiles than they do on news
feed pages (their homepages), found a new report by
Mulley Communications. Specifically, the study found
that 71% of users looked at advertisements on their
profile pages, while only 31% of users looked at
advertisements on the news feed page.