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Redfin OC Home Selling Class


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Redfin OC Home Selling Class

  1. 1. Selling In Today’s Market June 19, 2014 Irvine, CA Presented by: Angela Creech Redfin Listings Orange County Team Follow: @Redfin Like:
  2. 2. Meet Redfin’s Listing OC Team
  3. 3. Agenda ● Intro to Redfin ● Understanding the Market ● The Selling Process ● Pricing Strategies ● Marketing your home ● Repairs & updates ● Curb appeal ● Staging ● Questions?
  4. 4. A Little Bit About Who We Are ● Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97% would refer us to a friend. ● New RE Model: Customers, not commissions ● Buy-side: More info available + Transparency = Informed decisions = The right home for the right price ● Sell-side: We do MORE (Info, Photos, Classes, Sparking Debut, FT Coordinator, Proprietary Software for LESS ($$)
  5. 5. Understanding the Market
  6. 6. Current Market: Inventory On The Rise
  7. 7. Current Market: Prices Are Flat
  8. 8. Selling Your Home
  9. 9. Pricing: An Art & Science ● Consider the current economic factors ►Housing market ►Mortgage rates ►Employment & other Economic factors ● Consider ►Location-Competition-Timing-Condition-Price ►Comparable homes in your area  “Active”: Your direct competition  “Pendings”: How many DOM can indicate final price  “Solds”: Watch the trends of list VS sold prices
  10. 10. What is the Best Day to List? ● Homes listed on Sunday get marginally more online views. ● Homes listed on Friday are toured 19% more. ● Homes listed on Thursday or Friday sell for slightly closer to original list price. ● Homes listed on Friday are 12% more likely to sell in 90 days or less.
  11. 11. How to Get Your Home Ready to Sell
  12. 12. Staging
  13. 13. The Staging Process Explained For an Unoccupied Property: ● Staging generally takes 2 days ● Stagers make recommendations for improvements and maintenance ● Stagers bring in all furniture, rugs, lamps, window treatments, art and accessories
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  20. 20. How Much Can You Expect to Spend on Staging? ● Some stagers charge $1.50 per square foot ● Monthly rental fee based on 1/3 of the staging cost ● Rental fees are pro-rated daily after the first month
  21. 21. Marketing Your Home
  22. 22. Listing with Redfin ● More People See your Home ► is the #1 used RE search site in the US ►Your listing gets Premiere placement on ►Mobile app target “On-the-Go” Buyers ►Professional HD Photography ►Stunning “Get Noticed” Flyers ● You’ll Know It All at Every Step ►You’ll have a whole Team on your side ► Link to show how many people have viewed your home ►Advise you at every step in the process
  23. 23. Thanks for Coming! Questions? Get in touch: Angela Creech Check out our upcoming classes: