● Intro to Redfin
● Understanding the Market
● The Selling Process
● Pricing Strategies
● Marketing your home
● Repairs & updates
● Curb appeal
A Little Bit About Who We Are
● Redfin is a real estate brokerage that has helped over
20,000 people buy or sell a home; 97% would refer us to a
● New RE Model: Customers, not commissions
● Buy-side: More info available + Transparency = Informed
decisions = The right home for the right price
● Sell-side: We do MORE (Info, Photos, Classes, Sparking
Debut, FT Coordinator, Proprietary Software for LESS ($$)
Pricing: An Art & Science
● Consider the current economic factors
►Employment & other Economic factors
►Comparable homes in your area
“Active”: Your direct competition
“Pendings”: How many DOM can indicate final price
“Solds”: Watch the trends of list VS sold prices
What is the Best Day to List?
● Homes listed on Sunday get marginally more online views.
● Homes listed on Friday are toured 19% more.
● Homes listed on Thursday or Friday sell for slightly closer
to original list price.
● Homes listed on Friday are 12% more likely to sell in 90
days or less.
The Staging Process Explained
For an Unoccupied Property:
● Staging generally takes 2 days
● Stagers make recommendations for improvements and
● Stagers bring in all furniture, rugs, lamps, window
treatments, art and accessories
How Much Can You Expect to
Spend on Staging?
● Some stagers charge $1.50 per square foot
● Monthly rental fee based on 1/3 of the staging cost
● Rental fees are pro-rated daily after the first month
Listing with Redfin
● More People See your Home
► Redfin.com is the #1 used RE search site in the US
►Your listing gets Premiere placement on Redfin.com
►Mobile app target “On-the-Go” Buyers
►Professional HD Photography
►Stunning “Get Noticed” Flyers
● You’ll Know It All at Every Step
►You’ll have a whole Team on your side
► Link to show how many people have viewed your home
►Advise you at every step in the process
Thanks for Coming!
Questions? Get in touch:
Angela Creech firstname.lastname@example.org
Check out our upcoming classes: