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Home Selling Class - San Jose - February 22, 2012

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Home Selling Class - San Jose - February 22, 2012

  1. Selling in Today’s Market February 22, 2012 San Jose, CA
  2. Agenda• Market Conditions• Best Times to Sell• How to Prepare• How to Price• Working with Redfin• Transaction Summary
  3. Market Conditions
  4. Case-Shiller: San Francisco Area v. 20-City 250.00 Case-Shiller: San Francisco Area Down 5.5% year-over-year 200.00 Peak was May 2006 Down 40.6% from peak Currently at March 2002 prices 150.00 100.00 Case-Shiller: 20-City Composite 50.00 Down 3.7% year-over-year Peak was July 2006 Down 32.9% from peak Currently at April 2003 prices 0.00Considering… Looking… Buying…
  5. San Jose Jan. Stats for Homes
  6. San Jose Jan. Stats for Homes
  7. Palo Alto Jan. Stats for Homes
  8. Palo Alto Jan. Stats for Homes
  9. San Jose Area ForeclosuresArea Foreclosures Average Price % of HomesSan Jose 4,383 $344,511 0.29%Santa Clara County 6,558 $378,477 0.22%California 256,048 $226,060 0.38%Nationally 1,338,702 $167,659 0.16%
  10. Preparing to Sell
  11. Getting ready to hit the market…First Impressions • De-Clutter • De-Personalize • Clean, Paint, Fix & Deodorize • Small Updates (DIY Projects)Skeletons in the Closet • Disclose, Disclose, Disclose • Consider a Pre-InspectionHistory of the Home • Gather paperwork (oil tanks, permits, receipts)Professional Help • Landscaping • Staging
  12. Perfect Pictures
  13. Agent-Contract Audits
  14. 10003220
  15. Price & List Strategies
  16. Strategies for Sellers…Tips for Pricing Your Home • Buyers today know value • Effects of wrong pricing • Price BlockingTips for Marketing • List on a Thursday or Friday • Be flexible on showings • Open Houses • Online Marketing & Photography • http://www.frontdoor.com/sell/10-tips-for-selling-a-home-in-the-fall/55828
  17. Working with RedfinWorking with Redfin
  18. Why Redfin Stands Out• 1.5% Listing Side Commission• Professional Photos & On-Line Presence• Real-Time Market Data• Team Approach
  19. Pro Photos Make a Big Difference
  20. 90% of Buyers Use the Internet to Search Internet 76% 13% 10% Real estate agent 68% 19% 13% Yard sign 24% 35% 41% Open house 12% 34% 54% Newspaper ad 11% 29% 60% Home book or magazine 7% 18% 74% Home builder 6% 11% 82% Television 1% 6% 92% Relocation company 1% 2% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Frequently Occasionally Rarely or not at allSource: 2009 NAR Profile of Home Buyers and Sellers
  21. The Best Online Exposure 1.4 million visits in San Francisco for January 2012 (Source: Internal records) #1 real estate website in the US (Source: Hitwise)
  22. Reach All The Agents & Buyers• The Multiple Listing Service
  23. Real-Time Traffic Updates • Compare activity to other local listings • Respond quickly to market changes • Identify traffic sources
  24. Meet Our Team Works AGENT COORDINATOR Responsible for your success Schedules tours Writes your offer Prepares paperwork Handles negotiations Works with escrow COORDINATOR FIELD AGENT Schedules tours Takes you to see homes Prepares paperwork See 50+ homes a week Works with escrowConsidering… Looking… Buying…
  25. Finding a Redfin Agent
  26. How to Find Our AgentsConsidering… Looking… Buying…
  27. Pick Your Area to Find Local Redfin AgentsConsidering… Looking… Buying…
  28. Make Sure He’s a Good Fit Click here when you decide See all deals & reviewsConsidering… Looking… Buying…
  29. The Offer & The Deal
  30. Tour homes Get pre-approved Find dream home Consult with agent, write offer Submit offer to listing agent Negotiations Success! Mutual Acceptance Earnest money [Within 3 days]Overview of a Inspection contingency [5-10 days]Purchase Title review [5 days] Financing contingency [20-25 days] Waiting for loan approval Escrow signing appointment Closing! Get keys and take possession! Receive Redfin refund Complete Redfin survey
  31. Appendix:•Tips for Selling•Favorite Real Estate Resources
  32. Home Inspection HintsWatch out for: Look for and Check:•Galvanized steel pipes •Chimney sweep fireplace •Double-paned windows•Knob and tube wiring inspection •Well ventilated attic•Cracks in foundation •Check all included •Sewer Line Inspection appliances•Mold, mildew or signs of •Check water pressure leaking near walls or floors
  33. Favorite Links • Seasonal Home Prep Tips • http://www.frontdoor.com/sell/10-tips-for-selling-a-home-in-the-fall/55828 • Home Staging & Furniture Placement • http://www.raymourflanigan.com/Interactive-Room-Planner.aspx • Remodeling & Renovations • DoItYourself.com: A few ads, but a useful clearinghouse of information on remodeling • National Association of Home Builders (NAHB): Articles on remodeling your home, most are good • What to Look for in an Inspection • American Society of Home Inspectors (ASHI): Good consumer FAQ & virtual home inspection
  34. Favorite Real Estate Links • Property Information • PropertyShark: Zoning data, title history, permits, neighborhood data; navigation is clunky • Neighborhood Information • WalkScore: Proximity to points of interest • Trulia Heat Maps: Median prices across a county

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