Redfin Home Buying Class
First Time Home Buyers
& How to Win in Multiple Offers
Redfin In-Town Atlanta Team
April 10th, 20...
Agenda
● Overview of the process
● Are you ready to buy?
● Understanding the market
● Never miss a home
● Choosing an agen...
A Little Bit About Redfin
Redfin is a real estate brokerage on a mission to make buying
and selling a home better for you....
Understanding the Buying
Process
Overview of a Buying a Home
Research
Your needs
The market
Neighborhoods
Agents
Mortgages
Preapproval
Search
Define Prefer...
Are You Ready to Buy?
Are You Ready to Buy?
● Do you have a family and need room to grow?
● Do you expect to stay put for 5 or more years?
● Hav...
Understanding the
Market
Brookhaven, GA Inventory
Rising Prices
Where Is the Market Headed?
● Supply of homes is at a five-year low and won’t increase
much more this year
● Rents have be...
Never Miss A Home
Real Estate Sites: What to Look For
● Has all the homes for sale
● Updated every 15 minutes
● Real-time sales data
● Insig...
Never Miss a Home
Choosing the Right Agent
What to Ask Any Agent
● Is this your full-time job?
● Where were your last five deals?
● Who else will be working with me?...
Redfin Agent Reviews
Redfin Partner Program
Partner agents are employed by other brokerages, and have
teamed up with us to provide Redfin-certi...
Seeing Homes in Person
Making the Most of Your Tour
1. Bring a camera, notebook & tape measure
2. See how much sunlight the place gets
3. Check t...
Slide 21 of 55
How Touring with Redfin Works
● Led by agent or associate
agent
● Up to six homes per tour in
two hour bloc...
Multiple Offers
Why all the Multiple Offers?
What’s driving the sudden demand for homes?
 Interest rates still at historical lows
 Forei...
Get Ready!
Let’s Do our Homework
 Buyer’s agent should call the listing agent, to find out what the
sellers situation is ...
Get Ready!
Obtain a Pre-Approval Letter
Your Lender is part of our Team!
 Ask your loan officer how they can help you in ...
Get Ready!
Know the Numbers - Knowing what to offer and being
confident in your offer price makes the process less
stressf...
Get Ready!
Documentation
Having your finances and other required documents in order
prior to making an offer can accelerat...
Writing a Winning Offer
Offer Price - Price & Terms are the King & Queen of
Winning in Multiple Offer Situations
 Study C...
Writing a Winning Offer
Highest & Best
In a multiple offer situation you may have only one shot
at offering and no opportu...
Writing a Winning Offer
TERMS - Understand & offer the terms that seller
desires
 Contingencies protect the buyer and giv...
Earnest Money Deposit
1-3% of purchase price is typical for this area
 A higher EMD shows you are serious buyers and coul...
Inspections: To Waive or Not To?
• Pre-Inspection
• Out $300 - $1000 and may not get the house
• Timing can be difficult
•...
Writing a Winning Offer
Use a Redfin Preferred Lender
*In no way does Redfin
benefit financially from
recommending lenders...
Financing
 Cash
 Cash offers can close in just a few days as there is
no approval process.
 Strongest of all financing ...
Writing a Winning Offer
Financing (continued)…
Making the seller comfortable with your ability to purchase
their property ...
Writing a Winning Offer
Personal Touch
Including a short letter to the seller and a picture may help the
seller connect an...
Writing a Winning Offer
Closing & Possession
Closing - Chat with your lender and see how quick they can
close. Flexibility...
How Redfin Helps
Redfin agents close more deals than an average agent, we
know the market and how to get the job done.
 H...
Acceptance to Closing
Steps After Mutual Acceptance (Binding)
● Earnest money deposit – usually about 1%, within 3 days
● Inspection – approxima...
What are Contingencies?
This means the seller has accepted an offer on the property,
but success may still depend on passi...
What is Escrow?
Escrow is a third party intermediary that represents neither the
buyer nor the seller.
What do they do?
• ...
Title Companies
● Prepares the final documents, including the HUD-1
● Examines and clears the title to the property
● Reco...
Closing: HUD–1 Settlement
Signing and Closing
A few days before closing you will sign your closing documents
and have a walk through.
On closing day...
Selling Your Home
with Redfin
● We’re on your side
► Agents paid on your satisfaction
● Double your exposure
► Premium placement on Redfin
► Zillow, Tru...
All Done!
So What Now?
● Make sure it’s the right time for you
● Start browsing online
● Check out our Home Buying Guide
● Find the ...
Thanks for Coming!
Questions? Get in touch:
Danielle Coats danielle.coats@redfin.com
Check out our upcoming classes:
http:...
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Free Redfin Home Buying Class - Brookhaven, GA

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  • [REQUIRED – Should be updated once a month]The info on this slide is great. Lets add a visual so its more interesting after all the data slides.
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  • [REQUIRED]Add visual
  • [OPTIONAL – cut or skip this slide if not relevant for your market or class]
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  • [Required]Add visual
  • OPTIONAL: Would need to adjust by market. Not all markets use the term Escrow in this way.
  • Required
  • The visual of the HUD would be great and could eliminate some of the verbiage here. REQUIREDA HUD is divided into two parts:Lender charges Includes origination fee, appraisal fee, credit report, insurance and tax escrowsTitle chargesIncludes settlement fee, and owner’s and lender’s title insuranceGovernment chargesIncludes recording fees, recordation taxes and property taxes
  • OPTIONALThis is different by market so we should have different slides for each.
  • Notes from Matt:- Update this slide so it is easier to read
  • We’ll stick around…
  • Free Redfin Home Buying Class - Brookhaven, GA

    1. 1. Redfin Home Buying Class First Time Home Buyers & How to Win in Multiple Offers Redfin In-Town Atlanta Team April 10th, 2014 Brookhaven, GA Hosted by: Danielle Coats @Redfin | facebook.com/Redfin
    2. 2. Agenda ● Overview of the process ● Are you ready to buy? ● Understanding the market ● Never miss a home ● Choosing an agent ● Touring ● Mortgages ● Multiple Offers ● Making a Winning Offer! ● Acceptance to closing
    3. 3. A Little Bit About Redfin Redfin is a real estate brokerage on a mission to make buying and selling a home better for you. ● Accountability: we’re on your side, giving you honest advice ● Technology: sellers get more traffic; buyers tour homes first ● Value: a full-service brokerage that saves you thousands  No obligation
    4. 4. Understanding the Buying Process
    5. 5. Overview of a Buying a Home Research Your needs The market Neighborhoods Agents Mortgages Preapproval Search Define Preferences Instant Alerts Open houses Home tours Offer Comparables Draft offer Negotiate Mutual acceptance Closing Earnest money Inspection Loan application Title review Appraisal Financing approval Closing
    6. 6. Are You Ready to Buy?
    7. 7. Are You Ready to Buy? ● Do you have a family and need room to grow? ● Do you expect to stay put for 5 or more years? ● Have you saved up for a down payment? 3.5% to 20+% ● Have you saved up for closing costs? Typically 0-2% ● Can you rent for less?
    8. 8. Understanding the Market
    9. 9. Brookhaven, GA Inventory
    10. 10. Rising Prices
    11. 11. Where Is the Market Headed? ● Supply of homes is at a five-year low and won’t increase much more this year ● Rents have been rising, making buying more attractive ● Market stabilized – price increases in many areas ● Rate increases – biggest potential issue for buyers
    12. 12. Never Miss A Home
    13. 13. Real Estate Sites: What to Look For ● Has all the homes for sale ● Updated every 15 minutes ● Real-time sales data ● Insights from agents ● Lots of data ● Mobile apps
    14. 14. Never Miss a Home
    15. 15. Choosing the Right Agent
    16. 16. What to Ask Any Agent ● Is this your full-time job? ● Where were your last five deals? ● Who else will be working with me? ● When am I committed to working with you? ● Has a client ever filed a complaint? ● How are you paid? ● Can I see some reviews of your work?
    17. 17. Redfin Agent Reviews
    18. 18. Redfin Partner Program Partner agents are employed by other brokerages, and have teamed up with us to provide Redfin-certified service We’ll refer you to a Partner Agent when: ► A home is below Redfin’s minimum price ► A home is outside of our service area ► If it’s in your financial advantage to work with a partner ► We’re experiencing unusually high customer demand We survey all partner agent clients ► All surveys are published on their Redfin page ► 97% of customers would recommend Redfin Partners
    19. 19. Seeing Homes in Person
    20. 20. Making the Most of Your Tour 1. Bring a camera, notebook & tape measure 2. See how much sunlight the place gets 3. Check the bathrooms for rot & mold 4. Look for wavy or discolored wood siding 5. Make sure water spouts drain away from house 6. Take stock of storage space 7. Turn off any music playing in house 8. Check for hardwood floors 9. Peek into the attic 10. Bring a marble or two 11. When sharing a wall, make sure it’s thick 12. Ignore the appliances and carpets 13. Check the closets 14. Get the disclosure packet 15. Compare the property’s tax records to the listing details
    21. 21. Slide 21 of 55 How Touring with Redfin Works ● Led by agent or associate agent ● Up to six homes per tour in two hour blocks ● Go on as many tours as you need ● No obligation, no pressure
    22. 22. Multiple Offers
    23. 23. Why all the Multiple Offers? What’s driving the sudden demand for homes?  Interest rates still at historical lows  Foreign investors, all-cash buyers  Buyers are not shying away from bidding wars  LOW INVENTORY Months of Supply – The time it would take to sell through all the homes on the market, given the current pace of sales  In a balanced market, Months of Supply is between 5-6 months --- Anything less is a seller’s market
    24. 24. Get Ready! Let’s Do our Homework  Buyer’s agent should call the listing agent, to find out what the sellers situation is & why they are selling  What are the sellers’ motivations?  Will they need to remain at the property after closing?  Do they need a quick sale?  Request for copies of disclosures and reports  Find out how many disclosure packages have been sent out to other buyers, has there been heavy traffic?  Is there an offer due date? How should offers be submitted – via email, drop off at listing office or in person?  Build rapport with listing agent and check scouting report
    25. 25. Get Ready! Obtain a Pre-Approval Letter Your Lender is part of our Team!  Ask your loan officer how they can help you in a competitive situation (shorter contingency period, quick closing?)  Request that your LO be available to speak with the listing agent  Get a preapproval letter with your maximum approval amount, you can customize later if necessary  Use a lender with local expertise- in a competitive situation it can be the difference between winning and losing  Get full underwriter approval --No pre-qualification letters please
    26. 26. Get Ready! Know the Numbers - Knowing what to offer and being confident in your offer price makes the process less stressful.  Run a Comparative Market Analysis (CMA)  Understand pricing for the area  Determine your maximum price  Calculate payment difference at incremental price points  $5,000 more equals $?/month  Know When To Walk Away  You can’t control what someone else is willing to pay
    27. 27. Get Ready! Documentation Having your finances and other required documents in order prior to making an offer can accelerate the process. Here’s what we’ll need at a minimum to include with your offer:  Pre-Approval Letter  Not a pre-qualification  Proof of Funds  Bank statement, 401k, brokerage statement  Earnest Money Deposit Check  Just a copy (picture, scan or fax)
    28. 28. Writing a Winning Offer Offer Price - Price & Terms are the King & Queen of Winning in Multiple Offer Situations  Study Comparables  Understand pricing trends in the area  Base your offer on the comparables – not the listing price especially if it is strategically low  List Price to Sales Price Ratio for the Area  How much negotiating room is there?  Days on Market  Fewer DOM – sellers are less flexible  More DOM – sellers are usually more motivated/open to negotiating  Know the Sellers Current Loan Situation
    29. 29. Writing a Winning Offer Highest & Best In a multiple offer situation you may have only one shot at offering and no opportunity to further negotiate  Blind betting – you don’t know what the other offers are  What is the maximum price you are willing to pay for this property?  How much do you really want this property?  Determine your walk away price  Go in with your highest price and best terms right from the start
    30. 30. Writing a Winning Offer TERMS - Understand & offer the terms that seller desires  Contingencies protect the buyer and gives the option to negotiate further, or cancel the transaction if no agreement is reached.  Inspection Contingency - Typically 7 to 12 days  Financing Contingency - Typically 14 to 17 days  Appraisal Contingency - Typically 14 to 17 days  Shorter contingency periods makes your offer stronger & shows how serious you are as buyers  Need a home warranty? Seller rent back?
    31. 31. Earnest Money Deposit 1-3% of purchase price is typical for this area  A higher EMD shows you are serious buyers and could make the sellers consider your offer more  To be submitted to escrow within 3 business days of acceptance – include copy with offer  The check is cashed, held at escrow & applied to your down payment at closing  Refunded if you cancel as a result of a contingency  Could be in jeopardy if you cancel after you’ve removed all contingencies
    32. 32. Inspections: To Waive or Not To? • Pre-Inspection • Out $300 - $1000 and may not get the house • Timing can be difficult • Seller may not allow • Post-Inspection • May scare sellers – they usually want a truly as-is sale • Deal can quickly fall apart • What’s reasonable to negotiate further? • Waived Inspection • High Risk • Waiving contingencies is not advisable
    33. 33. Writing a Winning Offer Use a Redfin Preferred Lender *In no way does Redfin benefit financially from recommending lenders – we just think they’re great lenders!
    34. 34. Financing  Cash  Cash offers can close in just a few days as there is no approval process.  Strongest of all financing options  Conventional  5% or more down payment. Few restrictions on condition of home, buyer has good credit.  Strong second best financing option  FHA / VA  Least down payment (as little as 0%-3.5%), lender may require repairs, longest closing period. Lower credit ok.  Also viable financing options
    35. 35. Writing a Winning Offer Financing (continued)… Making the seller comfortable with your ability to purchase their property is key to getting your financed offer accepted.  Present a Solid Pre-Approval  Get a Loan Commitment – this will set you ahead of almost all other offers  Show the maximum amount you qualify for  List your FICO scores, DTI’s, etc. if possible  Use a Lender with Local Presence & Expertise  Easy to contact and part of our team  Offer to have lender speak directly to Listing Agent (LA) and/or seller
    36. 36. Writing a Winning Offer Personal Touch Including a short letter to the seller and a picture may help the seller connect and consider your offer.  Include a bit about you, your family, your profession.  Comment on the things you liked about the seller’s home.  Send your agent a family photo to include.  Won’t help with a bank owned properties or investor sellers
    37. 37. Writing a Winning Offer Closing & Possession Closing - Chat with your lender and see how quick they can close. Flexibility with closing can make a huge difference Take Possession At closing or does the seller need a Rent Back?  The seller may needs to stay longer but want to close sooner to have access to the funds  Seller pays buyers PITI while occupying the home after settlement  Deposit & Rent is held at escrow upon closing  Usually a max of 30 days – anything more requires lender approval
    38. 38. How Redfin Helps Redfin agents close more deals than an average agent, we know the market and how to get the job done.  Help determine market price  CMA, trends and stats  Understand the listing agent’s negotiation style  Average discount, market time and offer process  Established relationships with listing agents  We know what questions to ask, what to say, when to say it  Write crisp, clean offer quickly  Docusign, electronic offer process  Team structure allows agent to focus on writing your offer
    39. 39. Acceptance to Closing
    40. 40. Steps After Mutual Acceptance (Binding) ● Earnest money deposit – usually about 1%, within 3 days ● Inspection – approximately $400 - $600, depending on size ● Other inspections – sewer scope, well, septic, stucco, pool, radon, mold, tree, termite, etc. ● Loan application – 5 days or less ● Title review ● Appraisal ● Loan approval ● Other Contingencies ● Walk through ● Closing ● Receive your keys!
    41. 41. What are Contingencies? This means the seller has accepted an offer on the property, but success may still depend on passing a home inspection or getting financing. Other types: ● Appraisal – Performed in conjunction with financing ● Financing ● Termite ● Other
    42. 42. What is Escrow? Escrow is a third party intermediary that represents neither the buyer nor the seller. What do they do? • Hold the earnest money • Arrange for payoff of any liens (seller’s mortgage, utilities, etc.) • Coordinate the signing appointments for all parties • Receive and disburse funds for closing • Arrange to notify county offices to change ownership
    43. 43. Title Companies ● Prepares the final documents, including the HUD-1 ● Examines and clears the title to the property ● Records the deed, mortgage and any other recordable instruments ● Issues title insurance to the lender and the buyer
    44. 44. Closing: HUD–1 Settlement
    45. 45. Signing and Closing A few days before closing you will sign your closing documents and have a walk through. On closing day, you’ll probably get your keys at about 5pm.
    46. 46. Selling Your Home with Redfin
    47. 47. ● We’re on your side ► Agents paid on your satisfaction ● Double your exposure ► Premium placement on Redfin ► Zillow, Trulia, Craigslist and Realtor ● 1.5% listing fee ► Professional photos ► Beautiful flyers Better Service, Lower Fees
    48. 48. All Done!
    49. 49. So What Now? ● Make sure it’s the right time for you ● Start browsing online ● Check out our Home Buying Guide ● Find the right agent ● Look for a local lender and get pre-approved ● Start seeing homes in person ● Make an offer & close the deal
    50. 50. Thanks for Coming! Questions? Get in touch: Danielle Coats danielle.coats@redfin.com Check out our upcoming classes: http://www.redfin.com/events

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