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Interior Landsapes in France, Major Challenges and Trends

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Presentation by UNEP and Jardins de Gallyabout the figures and trends in interior planting landscape of France

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Interior Landsapes in France, Major Challenges and Trends

  1. 1. INTERIOR LANDSCAPING IN FRANCE: MAJOR CHALLENGES AND TRENDS PIERRE DARMET (GALLY) – PIERRE-ANTOINE THÉVENIN (UNEP)
  2. 2. The business market of interior landscaping in France… And more!
  3. 3. The business market of interior landscaping in France 3 In 2017, landscape industry in France:  29,100 companies  91,800 workers (including 65 600 employees)  €5.14B turnover 10% of Unep member practice interior landscaping
  4. 4. The business market of interior landscaping in France 4 A majority of small business:  64% - 1 person  30% - 1 to 9 employees  6% - 10+ employees The bigest 11% represents 72% of the turnover
  5. 5. The business market of interior landscaping in France 5 Balanced activities  55.5% creation  44.5% maintenance Diversed clientele  44% private individuals  27.5% private companies  27.5% public sector
  6. 6. The business market of interior landscaping in France 6 4 certifications for interior landscapers in plant renting and plant decoration © Groupe ADP – Roissy-Charles de Gaulle
  7. 7. Some of the French interior landscapers 7
  8. 8. Weaknesses
  9. 9. Difficulties 9 Recruitment  Main difficulty of landscaping companies Lack of recognition  The public has little knowledge of interior landscaping  Especially of maintenance
  10. 10. Difficulties: recruitment 10
  11. 11. Threats… And stimulators 11
  12. 12. 12 Threats Greenwashing  Using non-plant decor to support a green speech Start-ups development  Not interior landscapers and don’t know us  Same activities but a different speech BtoC growing market?
  13. 13. Threats: biophilia??? 13 Only artificial and stabilized, small plants, with a bit of green carpet!
  14. 14. 14 Start-ups
  15. 15. 15 Start-ups
  16. 16. 16 Start-ups
  17. 17. 17 © Aura Start-ups
  18. 18. Start-ups 18 © Ciel, mon radis !
  19. 19. New BtoC growing market 19
  20. 20. New BtoC growing market 20
  21. 21. Opportunities 21
  22. 22. 22 Opportunities Green desir of the public  83% of young graduates want green offices Social medias: a green new trend  Big success for interior green #
  23. 23. 23 Opportunities New spaces  Retail, old stations, etc. >>> leisure parks, f&b places, "third" places Good echoes for biophilia  The value of interior environment is acknowledged
  24. 24. Social medias: green as a big trend 24
  25. 25. Social medias: green as a big trend 25
  26. 26. Social medias: green as a big trend 26
  27. 27. New workers: a job which makes sense 27
  28. 28. New workers: a job which makes sense 28
  29. 29. Trends review – Les Jardins de Gally
  30. 30. Feel like home
  31. 31. Natural x artifical
  32. 32. Green office furniture
  33. 33. Green (at the) office: inside, or outside?
  34. 34. Green (at the) office: inside, or outside? 34
  35. 35. Green (at the) office: inside, or outside?
  36. 36. Green (at the) office: inside, or outside?
  37. 37. « Real » biophilia ? 37
  38. 38. Green designers 38 © Alexis Tricoire
  39. 39. Or simpleness: restaurant? Office? Home?
  40. 40. « Third places »
  41. 41. Floor to ceiling
  42. 42. Indoor edible gardens
  43. 43. Plants, Flowers, Fruits… Life to share!
  44. 44. Plants and humans! 44
  45. 45. Plants and… Animals ? 45 © Akagreen
  46. 46. Plants and… Animals ? 46 © Urban Jungle Blog
  47. 47. As a conclusion
  48. 48. Plants, planet, people 48

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