How Emerging Digital Media Are Impacting The World And Education


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • JB
  • To highlight the perception of those already in social networks and how they perceive these "ways to engage and start adopting social networks" I asked the social networks. I went on Twitter and received the following responses:   What things faculty should do first, when beginning to learn social media - and then involve their students in classes?   A synopsis of their replies is this outline:   * Listen/Read/Search * Participate/Share * Be Relevant * Evaluate * Rinse & Repeat   Build a friendly environment.   Some of their actual replies....   @fawnkey: #1 - Start. Now.   @ProfChristineS --- Faculty should first ascertain what level of knowledge students' already have about SM before they begin.   @bmaldonado --- Twitter search on favorite passion subject (whether non-profits, etc) so they can tap into wealth of ongoing Twitter conversations   @ClarksonService --- I would suggest learning social media before presenting it to students. Need to make sure risks/benefits are understood fully   @aribadler --- Like the rest of us at first: 60% listening, 30% responding, 10% talking. Learn it well, then engage, then engage students.   @PeralMustafa --- Have them present their FB pages and show 'em what else they can do.   @jotwell --- let your students teach you new technologies or social media, while you teach them job skills. everyone learns more that way.   @svanna --- We used (BuddyPress) to ease us into using SM as it felt safer.Maybe use to do the same for your staff? (So, build your own network for the students to experiment within.)   @samemac --- Join the entities they want to teach about - and have a feel for them before bringing them to class. And utilize them creatively.   @FverythingPR --- Faculty must be willing to spend hours learning, keeping up, connecting with pros, following @rdfrench @karenrussell @barbaranixon   @toddstacy --- I have a great story about social media FAIL that can serve your students well. Too long to tweet. Will email you.   @KarenRussell --- Absolutely first must get involved -- you can't teach something you don't understand   @GingerCM --- First I learned/experimented with it, then I taught it to them, then they taught me refinements. That's how I did social media... (and) My students have joined PR Open Mic this week. Read their blog posts (on the side) at   @vedo --- Blogs, Twitter, & LinkedIn are easy personal/professional entry-points. Could be same for Faculty in determining usefulness.   @derville --- Subscribe to PR seed blogs in an aggregator, read strategy pieces like Defren's Brink and Edelman Trust MEdia, set up own blog   @KESteele --- @rdfrench: creating class grps would be cool, then they could post Notes 4 updates or Extra cred stuff. Rmbr whn fb had the class feature?   @aaronmbaer --- My Prof started using SM in class. She had no idea what she was doing but dove in head 1st. It's been a success. See #ouj472 (Note: hashtags for classes on Twitter)   @billhandy --- I think the answer lies in a larger overall strategy for universities to consider. First to market on this, btw, will dominate   @philrj --- Start using gReader (or Netvibes-easier) w/PR blogs & others of interest to get a feel for how to monitor/track what's out there.   @Mel3200 --- In one of my senior seminars our professor had us teach her how to use different social media sites. Learning by doing is great!   Recap: Use these & other tools...   WordPress Multi User BuddyPress Google Reader (explain & comprehend RSS in all its incarnations) Facebook Fan Page (don't let the vernacular get in the way of building something where students can think of a social network beyond personal interactions)   How about ... Research: Listen/Read/Search; Participate/Share; Be Relevant; Evaluate; Rinse & Repeat -- Build a friendly environment. Try using a private Ning network. Inexpensive and easy to use. Intuitive. Then, join existing networks.
  • as an example of a text that can be modified to create exercises where traditional communication theory may be adapted to online communication examples. Just takes some creativity and time.
  • How Emerging Digital Media Are Impacting The World And Education

    1. 1. How Emerging Digital Media are Impacting the World & Education How Emerging Digital Media are Impacting the World & Education
    2. 2. Presentation Outline <ul><li>Key Questions for Educators </li></ul><ul><li>Role of Emerging Digital Media </li></ul><ul><li>Examples of Emerging Digital Media </li></ul><ul><li>Web Evolution </li></ul><ul><li>Web 3.0/Semantic Web Technologies </li></ul><ul><li>Adopting Emerging Digital Media in the Classroom </li></ul><ul><li>Best Practices and Tips </li></ul><ul><li>Critical Success Factors </li></ul><ul><li>Other Voices </li></ul><ul><li>Questions? </li></ul>
    3. 3. Key Questions for Educators <ul><li>How will we… </li></ul><ul><li>Equip students to develop important new skills in emerging digital media? </li></ul><ul><li>Lead and interpret important research? </li></ul><ul><li>Develop models that contribute to the growth of emerging digital media? </li></ul><ul><li>‘ Teach’ students with prior knowledge/skills of emerging digital media? </li></ul><ul><li>Gain a better ‘real-world’ understanding of problems, needs and issues faced by organizations which use emerging digital media? </li></ul><ul><li>Make better use of bloggers and professionals skilled in these areas in the classroom? </li></ul><ul><li>Develop curriculum to support these areas? </li></ul>
    4. 4. Role of Emerging Digital Media <ul><li>Promotes networks of relationships </li></ul><ul><li>Transforms users into publishers </li></ul><ul><li>Enables discussion, sharing and collaboration </li></ul><ul><li>From one to many  many to many </li></ul>
    5. 5. “ We don’t own the news any more”
    6. 6. Web Evolution Web 1.0 Web 2.0 DoubleClick Google AdSense Ofoto Flickr Napster BitTorrent Britannica Online Wikipedia Personal Web sites Blogging Publishing Participation CMS Wikis Directories Tagging Stickiness Syndication
    7. 7. Examples of Emerging Digital Media Type of Emerging Digital Media Examples Conversation-enabled publishing platforms Social networks Social bookmarking Democratized content networks Presence networks Content sharing sites Virtual networking platforms
    8. 8. Example: Red Cross
    9. 11. What’s next? <ul><li>“ [I imagine] an internet that lets individuals organize and share information anywhere, anytime, with great ease, across multiple web properties without traditional boundaries” </li></ul><ul><li>- Tim Berners-Lee, inventor of World Wide Web </li></ul>
    10. 12. Web 3.0/Semantic Web Technologies <ul><li>New forms of social media </li></ul><ul><li>Not a new Web, but an extension of what already exists </li></ul>
    11. 13. Properties of Web 3.0 <ul><li>Enables social applications to “magically coalesce” </li></ul><ul><li>Allows people to share and “move seamlessly through information” </li></ul>
    12. 14. Examples of Web 3.0/Semantic Web Technologies
    13. 15. Social Moving to Mobile
    14. 16. Adopting Emerging Digital Media in the Classroom <ul><li>What faculty should do when beginning to learn social media, before involving their students in classes: </li></ul><ul><ul><li>Listen, read/search </li></ul></ul><ul><ul><li>Participate/Share </li></ul></ul><ul><ul><li>Be relevant </li></ul></ul><ul><ul><li>Evaluate </li></ul></ul><ul><ul><li>“ Rinse and repeat” </li></ul></ul><ul><li>The best way to learn emerging digital media is to DO IT! </li></ul>
    15. 17. Best Practices and Tips… <ul><li>The following are key considerations that new practitioners of social media, as well as those who are proficient, should keep in mind. </li></ul>
    16. 18. Social Media Skills For Today’s Communicators <ul><li>Understand how to listen, analyze and understand </li></ul><ul><li>Demonstrate ability to create and cultivate “digital” relationships </li></ul><ul><li>Manage your online reputation with care </li></ul><ul><li>Maintain high ethical standards </li></ul><ul><li>Measure the value of your contributions (measurement beyond impressions) </li></ul><ul><li>Stay curious and adaptable </li></ul>
    17. 19. Trusted Media Index
    18. 20. Trusted Media Index Trust by Information Source
    19. 21. Trusted Media Index Expected Change in Trust (Future vs. Today)
    20. 22. Critical Success Factors <ul><li>Integrating traditional media with emerging digital media </li></ul><ul><li>Building trust in a virtual world </li></ul><ul><li>Creating measurable models that prove value and ROI </li></ul><ul><li>Balancing high tech with high touch </li></ul><ul><li>Creating a role for ‘reverse mentoring’ in organizations </li></ul>
    21. 23. Other Voices…