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Getting Started With Social Media For Business Pbs Case S Tudy & Strategy


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Getting Started With Social Media For Business Pbs Case S Tudy & Strategy

  1. 1. Getting Started with Social media YouTube, We Tube PBS Case Study
  2. 2. Getting Started… <ul><li>Don’t start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content </li></ul><ul><li>Know your audience and know yourself </li></ul><ul><li>Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating </li></ul><ul><li>Set realistic expectations, it takes time to do this well </li></ul>
  3. 3. Existing Platforms <ul><li>Platforms </li></ul><ul><ul><li>YouTube, Facebook, Twitter, Flickr </li></ul></ul><ul><li>Engage tools </li></ul><ul><ul><li>Commenting, Sharing, Widgets </li></ul></ul>
  4. 4. Facebook <ul><li>Create a fan page: </li></ul><ul><ul><li>Promote your content and interact with over 20 million people who visit the site each month </li></ul></ul><ul><ul><li>Send messages to “Fans” of your organization </li></ul></ul><ul><ul><li>SEO friendly pages can be found in Google </li></ul></ul><ul><ul><li>Tools such as links in news feeds promote viral growth </li></ul></ul>
  5. 6. Twitter <ul><li>Real-time way to instant message groups of people who are following you </li></ul><ul><li>Microblogging service, each “tweet” is only 140 characters </li></ul><ul><li>There are over 2.5 million Twitter users </li></ul><ul><li>Twitter users respond to two major things: a personal touch, and 2-way communication </li></ul><ul><li>To market yourself, include your twitter feed in your email signature, blog, links on your site, etc </li></ul><ul><li>Go to to find people talking about what you’re talking about and reach out to them </li></ul><ul><li>To find out who’s talking about you, go to </li></ul>
  6. 8. Flickr <ul><li>Flickr is a photo hosting service that now hosts video </li></ul><ul><li>Create a Flickr group and invite members of the community to join </li></ul><ul><li>Run contests </li></ul><ul><li>Take photos and post from events </li></ul>
  7. 10. Engage <ul><li>Helping stations adopt social media through: </li></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Consulting </li></ul></ul>
  8. 11. Engage Tools <ul><li>Social Bookmarking Tool </li></ul><ul><li>Flickr Photo Gallery Tool </li></ul><ul><li>Comments Engine </li></ul><ul><li>Widgets </li></ul>
  9. 12. Engage Best Practices <ul><li>Introduction to Social Media </li></ul><ul><li>Basic Marketing & Promotion on Facebook </li></ul><ul><li>Getting Started on Twitter </li></ul><ul><li>Basic Marketing with Twitter </li></ul><ul><li>Twitter Toolbox </li></ul><ul><li>Social Media Monitoring </li></ul><ul><li>Managing Blog Comments </li></ul><ul><li>Use Keywords to Build Traffic </li></ul><ul><li>Promoting Your Blog </li></ul><ul><li>Build Your Audience Using Social Bookmarking </li></ul><ul><li>Build Your Audience by Linking to the Blogosphere </li></ul><ul><li>Community Guidelines Template </li></ul><ul><li>Retiring a Blog </li></ul>
  10. 13. Keys to Success <ul><li>Moderation </li></ul><ul><li>Trust your audience </li></ul><ul><li>Be transparent </li></ul><ul><li>Develop a voice and point of view </li></ul><ul><li>Participate </li></ul><ul><li>Experiment! </li></ul>