QR Codes for Home Builders and real estate marketing

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How home builders and real estate professionals can use QR codes and smart phone technology to help market and sell homes and condos.

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  • QR Codes for Home Builders and real estate marketing

    1. 1. A Quick Guide to QR CODES FOR HOME BUILDERSredrocketLA.com
    2. 2. QR Codes provide a great marketing opportunity for home builders +redrocketLA.com
    3. 3. QR Codes can increase engagement • Prompts buyers to initiate contact • Opens a dialogue • Serves as an "opt in" for future communicationsredrocketLA.com
    4. 4. QR Codes can record impressions • Trackable • Similar analytics as website data • Shows which codes pull and which don’tredrocketLA.com
    5. 5. QR Codes can provide buyers with valuable info • Pricing info • Product info • Contact inforedrocketLA.com
    6. 6. But what are QR Codes*? You’ve probably seen them around: *QR Codes are also known as 2D Bar CodesredrocketLA.com
    7. 7. They are a new way to represent information graphically, just like a bar code or even regular text.redrocketLA.com
    8. 8. However, Unlike regular text, QR Codes can easily be read by smart phones equipped with cameras...redrocketLA.com
    9. 9. ...and information displayed by the QR Code can direct a phone to a specific website. You can think of QR Codes as real world “links” for your smart phone.redrocketLA.com
    10. 10. Why Should Home Builders Use QR Codes?redrocketLA.com
    11. 11. Typically, home builders provide signs with product and contact information MADISON PLACE Homes from $260,990 Next right McCa reyHomes.comredrocketLA.com
    12. 12. But now there’s a better way... Today’s consumers are becoming accustomed to using QR CodesredrocketLA.com
    13. 13. • An estimated 30-40% of all smart phone users have downloaded a barcode scanning application • In 2010, there was a 1600% increase in mobile barcode scanning http://2dbarcodes.wordpress.com/2011/01/24/some-great-stats-regarding-qr-code-usage/redrocketLA.com
    14. 14. 7 ways QR Codes can be used by home buildersredrocketLA.com
    15. 15. Photo Galleries Show prospective buyers what finished homes will look likeredrocketLA.com
    16. 16. Interest List RegistrationredrocketLA.com
    17. 17. Links to Area Amenities Schools, libraries, community centers, shops, parks and entertainmentredrocketLA.com
    18. 18. Listing Information Including building plans, floor plans, amenities and pricingredrocketLA.com
    19. 19. Coupons To encourage real-world interaction with the neighborhoodredrocketLA.com
    20. 20. Maps of the Area Familiarize prospective buyers with local attractionsredrocketLA.com
    21. 21. Welcome Video Create a virtual tour hosted by a sales representative to establish a personal connection with prospectsredrocketLA.com
    22. 22. Five easy steps to creating and using QR CodesredrocketLA.com
    23. 23. 1 Create your destination sites, and make sure they are optimized for mobile browsingredrocketLA.com
    24. 24. 2 http://zxing.appspot.com/generator/ Use a QR Code generator to create the codes for the destination sitesredrocketLA.com
    25. 25. 3 Use a smart phone and download a QR Code reader to test your codesredrocketLA.com http://2d-code.co.uk/qr-code-readers/
    26. 26. 4 Print out your codes at different sizes and test them from various distancesredrocketLA.com
    27. 27. 5 Sycamore Creek Single-Family Homes From the $000s Finally, incorporate the codes on your signs...redrocketLA.com
    28. 28. your business cards...redrocketLA.com
    29. 29. or wherever you see fit.redrocketLA.com
    30. 30. It’s as easy as that!redrocketLA.com
    31. 31. Additional Resources and Instructions http://vyoo.it/ Vyoo.it is a service designed specifically for mobile real estate listings. It even automatically generates a QR Code. http://goo.gl Goo.gl will turn any URL into a QR Code, and will help you scan the number of codes tracked (just add .qr at the end of the short code!) zxing.appspot.com/ A free QR Code generator red rocket LA This presentation in blog formatredrocketLA.com
    32. 32. Did you enjoy the presentation? Please like it, plus it, tweet it, share it or embed it. Thanks for watching! http://www.redrocketla.com http://blog.redrocket.com http://www.facebook.com/rrlamarketingpr contact usredrocketLA.com
    33. 33. Or stop by our page to say hello...redrocketLA.com

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