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Case Studies


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Case Studies

  1. 1. Case Studies (and a glance at other narrative structures) A brief look at the different ways you can choose to tell a cross- platform story and the pitfalls and blessings of each
  2. 2. 10 x 5min Episodes - MSN, Facebook, YouTube, etc Two other characters represented by blogs Additional discoverable narrative tools - video, sound, corporate website for nomi Chats, comments, forums, downloads 4 weeks live run - writing team full time 1.5 million viewers - 90% positive comment Cross-platform Discovery Narrative
  3. 3. What the website offered: Character descriptions Navigation through character specific content Story Background Episode breakdowns and links Other websites Other video
  4. 4. C4 use the web perfectly to link broadcast interest to a social media logic about a difficult subject - your body and the weird things youʼre not sure it should do. This is a project that starts as a strong documentary idea but that has an extended life on the web that keeps it anonymous and attractive to the youth audience. Includes forums, chats, pictures and video examples, articles, professional advice and a place to submit your own embarrassing evidence for future consultations. Educational Narrative
  5. 5. Crowd-Sourced Narrative
  6. 6. Fragmented or Distributed Narrative Teenager James moves from his comfortable life in Westminster to one of the roughest schools in South London. When he's accused of assault, the audience must question events in the story and challenge their own perceptions and prejudices. Over the Bridge is a 'distributed narrative.' This means that the narrative is broken into chunks that can be found at different locations. In this case, that meant physical locations where the 40 fragments of video and audio could be collected via bluetooth. This makes for an interesting narrative challenge; a story with a beginning, middle and end that is encountered in any order. The story is fixed by the writer but made interactive by the reader as she pieces together the fragments. The idea of a story that is distributed around the places we frequent and the media interfaces we use that can be discovered as we go about our lives is an exciting one. Over the Bridge also ties into the current explosion of 'immersive theatre' - drama that leaves the four walls of the theatre and steps out into the world.
  7. 7. Parallel narrative (genre-based, existing audience, additions to broadcast shows)
  8. 8. Some other narrative types Branching Narratives or Choose Your Own Adventures • You end up shooting a lot of footage, much of which may never be seen by the user, which seems like a waste. • The story ‘tree’ expands exponentially.  By the time you have had 3 decisions in five consecutive scenes, there are 729 possible scenes to shoot • It ruins suspension of disbelief.  Part of the joy of drama is seeing a story unfold.  William Goldman talks about a perfect ending being at once surprising and inevitable – you can’t choose that.  Linear Video with Interactive Games Signs of Life for the BBC. Ordinary story told in a linear fashion, but you have to play and solve a game to unlock the next piece of story. The game can both inform the narrative, and can learn about the viewer (data gathering) Disadvantage is that it breaks up the narrative, can be annoying and clunky, and unless done extremely well, alienates that 90% of your audience. Exploration Narratives / Point and click Unlock secrets in the story by finding hotspots in the video. Sitting forward gets in the way of enjoying the story.