Ditial goals

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  • Ditial goals

    1. 1. • EXPOSURE: Building huge reach and enabling passive consumption of branded content. It could be built by any digital activity including the ones providing interaction and building relationship. • INTERACTION: Consumers interact with the brand and share the experience with each other and the brand via digital tools and channels. The brand gives an opportunity to co- create content and pass it on. • RELATIONSHIP: Extending the experience over longer period of time, increasing its intensity and value. The customer and the brand create and share this process. This expands not only in terms of time but also depth and quality of those relationships.

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