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Cool Confidence Created: Using Social Media to Promote a Positive Online Image


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My presentation for the Reid & Riege Women's Alliance breakfast. We discussed the importance of having a positive online social image for yourself and your business or organization. The secret? Confidence. Check out my presentation to learn more!

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Cool Confidence Created: Using Social Media to Promote a Positive Online Image

  1. 1. <ul><li>Using Social Media to Promote </li></ul><ul><li>a Positive Online Image </li></ul><ul><li>with </li></ul><ul><li>Kelly A. Galanis </li></ul><ul><li>The Red-Headed Diva </li></ul><ul><li>Presented by the Reid and Riege Women’s Alliance </li></ul>Cool Confidence Created
  2. 2. Picture it: <ul><li>You ’ ve just attend a networking event where you met some key individuals - people who could be strong connections for you. How do you follow up with these people and give them a subtle glimpse at what you ’ re made of and what you can do for the industry? </li></ul><ul><li>“ Confidence is about losing the fear of telling the world who you are.” – Kelly Galanis </li></ul>
  3. 3. This session will cover: <ul><li>The RULES of Networking (Social and Otherwise) </li></ul><ul><li>How to CONNECT with others </li></ul><ul><li>Keep it personal: put your FACE on </li></ul><ul><li>Make connections, develop FRIENDS </li></ul>
  4. 4. So, there are RULES to networking? <ul><li>R ESEARCH who will be attending through social media channels </li></ul><ul><li>U NDERSTAND who they are, what they like, what commonalities you share </li></ul><ul><li>L ISTEN to what they have to say; look for key points in a conversation </li></ul><ul><li>E NGAGE in lively conversation; base questions on what you can relate to </li></ul><ul><li>S HARE your experience and work in a chance to SELL yourself </li></ul>
  5. 5. RESEARCH <ul><li>How you prepare for a networking event is just as important as what happens when you walk through the door. If you have access to a guest list, identify those key individuals you want to connect with. Then, sit down at the computer and research their online presence. </li></ul><ul><li>Do they have a LinkedIn, Twitter or Facebook page? How about a blog or website? Google their name and company. Identify some commonalities you share and make some notes for yourself. This will help you get conversations started when you make that face-to-face encounter. </li></ul>
  6. 6. UNDERSTAND <ul><li>Once your research is done, it ’ s important to understand who these people are. </li></ul><ul><li>Have you found a common link you can converse about? Is there a hobby or </li></ul><ul><li>interest you share? </li></ul><ul><li>Let ’s keep the social in Social Networking! </li></ul>
  7. 7. LISTEN <ul><li>Once the introduction has been made and the small talk is out of the way, be sure to ask open-ended questions you know will produce solid answers. Then, close your mouth and open your ears. Pay attention to the words they are saying and make note of something you might be able to respond with. </li></ul>
  8. 8. ENGAGE <ul><li>Now that you ’ ve listened to a great response from your contact, it ’ s time to start a real conversation. Enter into a discussion on the topic that you just asked about, pulling from the answer that they ’ ve just shared with you. This is also an excellent opportunity to slip in some comments about what work you do and make mention of a topic relating to your Personal Brand. </li></ul>
  9. 9. SHARE <ul><li>Sharing is an extended form of engaging. It brings the discussion to the next level, allowing both individuals to interact comfortably. Sharing is that turning point that turns strangers into acquaintances and eventually friends. </li></ul><ul><li>Can anyone share an experience that followed the RULES of networking? </li></ul><ul><li>How did it turn out? </li></ul>
  10. 10. Personality is Key <ul><li>Don ’t be fooled by the many tools Social Networking provides today. While we are able to reach and connect to many individuals faster, it still is not as easy as it seems. The best networking connections are made by a PERSONAL connection, so be sure to keep it real! </li></ul><ul><li>Exercise: </li></ul><ul><li>Share an example of a time you might have tried connecting but did not succeed. What do you feel went wrong? </li></ul><ul><li>Share an example of a time you were successful in connecting. What went well? Why do you feel it was a success? </li></ul>
  11. 11. the secret to a great networking experience? You need to CONNECT: <ul><li>C ommunicate </li></ul><ul><li>O ften </li></ul><ul><li>N etwork </li></ul><ul><li>N aturally </li></ul><ul><li>E xplore </li></ul><ul><li>C asual </li></ul><ul><li>T alks </li></ul>
  12. 12. Remember, put on a happy FACE: <ul><li>Friends </li></ul><ul><li>Are </li></ul><ul><li>Created </li></ul><ul><li>Easily </li></ul>
  13. 13. Once you are connected, always remain FRIENDS: <ul><li>For </li></ul><ul><li>Real </li></ul><ul><li>Interesting </li></ul><ul><li>Exchanges </li></ul><ul><li>Networking </li></ul><ul><li>Doesn ’ t </li></ul><ul><li>Stop </li></ul>
  14. 14. Let ’s Discuss: <ul><li>What are some examples of connections you have made that have been well-maintained over time? How have you kept in contact? What does it take for you or that individual to reach out to one another? What is your method of communication? </li></ul>
  15. 15. Social Media: what’s Right for mE? <ul><li>The Social Media Revolution </li></ul><ul><li>LinkedIn: The Professional Social Network </li></ul><ul><li>Facebook Fan Page: The Company’s Visibility Factor </li></ul><ul><li>Twitter: The Constant Informer </li></ul>
  16. 16. LinkedIN <ul><li>The professional’s Social Network </li></ul><ul><li>Not just for job searching </li></ul><ul><li>Great to connect with colleagues past and present </li></ul><ul><li>Opportunity to showcase your talents to a large community of like-minded people </li></ul><ul><li>Helps to build your Personal Brand </li></ul>
  17. 17. Top Ten Musts On LinkedIn <ul><li>Complete your profile. </li></ul><ul><li>Define your “Hollywood Sign”. </li></ul><ul><li>Learn to like talking about yourself. </li></ul><ul><li>Write a recommendation for someone. </li></ul><ul><li>Ask for recommendations from someone you trust. </li></ul>
  18. 18. Top Ten Musts On LinkedIn <ul><li>Join groups that are relevant to you and your industry. </li></ul><ul><li>Check out your company’s profile. </li></ul><ul><li>Answer questions that others have posted. </li></ul><ul><li>Share links and valuable information through your status. </li></ul><ul><li>Use applications to build your profile and your identity. </li></ul>
  19. 19. Facebook Fan pages <ul><li>More commonly used for businesses, celebrities, organizations. </li></ul><ul><li>Great presence to a huge populations of users – exceptional business visibility. </li></ul><ul><li>A solid way to interact with customers, potential customers, colleagues and allies. </li></ul><ul><li>Allows “fans” to provide feedback to you in a non-threatening environment. </li></ul><ul><li>Provides a forum for open communication and soft advertising. </li></ul>
  20. 20. Facebook Groups <ul><li>Great forum for smaller groups who need to communicate openly. </li></ul><ul><li>Can be closed to public with individuals needing approval to join. </li></ul><ul><li>Allows for open sharing and discussion among members. </li></ul><ul><li>Links and some files can be shared. </li></ul><ul><li>Members can edit settings to control how often messages are received. </li></ul>
  21. 21. Top Ten Facebook Tips for Professionals <ul><li>Check out your company’s Fan Page or Company Profile – is it complete? </li></ul><ul><li>Utilize your Fan Page to engage users and get them talking about your business. </li></ul><ul><li>Build a Facebook Group for an organization or group you belong to. </li></ul><ul><li>Create a Facebook Event for the next gathering your company is planning. </li></ul><ul><li>Hold a contest for fans to further engage and get buzz going. </li></ul>
  22. 22. Top Ten Facebook Tips for Professionals <ul><li>On your personal page, review your security settings to control what’s seen. </li></ul><ul><li>Consider adding other company pages as “favorites” to yoru company page. </li></ul><ul><li>Build your fan page and make sure it is complete. </li></ul><ul><li>Always be sure your page has fresh, new information – update at least weekly. </li></ul><ul><li>Become a fan of your company and tell all your friends! </li></ul>
  23. 23. So, What’s The Deal with TWITTER? <ul><li>Twitter asks “What are you doing” in less than 140 characters. </li></ul><ul><li>A way to offer short, timely updates to your followers. </li></ul><ul><li>Through specialized apps, you can promote links to various sites. </li></ul><ul><li>An excellent communication tool once a following is developed. </li></ul><ul><li>Can connect with Facebook and LinkedIn to streamline use. </li></ul>
  24. 24. Ten Twitter Tips <ul><li>Build a clever profile, add a cool background and be appealing to followers. </li></ul><ul><li>Get some fun tweets out to catch people’s attention. </li></ul><ul><li>Search for followers with a strong presence who can help promote you. </li></ul><ul><li>Become familiar with @, #, RT, and DM. </li></ul><ul><li>Study how other businesses do it (Friendly’s. Comcast, Green Mtn. Coffee). </li></ul>
  25. 25. Ten Twitter Tips <ul><li>Link to Facebook and LinkedIn through specialized apps, but be careful! </li></ul><ul><li>Consider using a desktop app like TweetDeck for easy updating. </li></ul><ul><li>Share helpful advice from your industry (ex. legal tip of the day). </li></ul><ul><li>Use a link shortener (ex. to tweet links to relevant sites. </li></ul><ul><li>When people follow you, follow back! </li></ul>
  26. 26. Let’s Take a Look! <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  27. 27. Personality is Key, Personal Branding is Ideal <ul><li>Having a personal brand is all the buzz today. What does it mean? Why is it so important? The simple answer is that a personal brand defines YOU. It tells the world who you are, what you stand for and what you hope to become. It requires you to reflect on your qualities and positive traits, then feeling comfortable enough to share them with the world. </li></ul>
  28. 28. Networking and Your Personal Brand <ul><li>Incorporating your Personal Brand into networking doesn ’ t take much more effort than what we ’ ve just reviewed. When networking your Brand, you must make sure that you have fully developed your Brand, and that you know the key selling points. </li></ul>
  29. 29. Can you answer the following about your Personal Brand? <ul><li>How do you describe your Personal Brand in 3 words? </li></ul><ul><li>Do you have a tagline or selling point of your Personal Brand? </li></ul><ul><li>What is the mission or purpose of your Personal Brand? </li></ul><ul><li>What is the focus of your Personal Brand? </li></ul><ul><li>What IS your Personal Brand? </li></ul>
  30. 30. Your Personal Brand: A Closer Look <ul><li>If you find yourself stuck on some of these questions, you need to take a closer look at your Personal Brand. It is important to focus and hone in on the key strengths you possess - what is it you want people to remember or know you for? </li></ul><ul><li>Consider following the rules of Twitter - limit your Personal Brand to 140 characters. Can you say it all in that short line? If not, keep working at it until you can. </li></ul>
  31. 31. Remember, it ’s really that easy! <ul><li>Follow the RULES </li></ul><ul><li>CONNECT with others </li></ul><ul><li>Keep it personal, put your FACE on </li></ul><ul><li>Make connections, develop FRIENDS </li></ul>
  32. 32. Ask A Diva!
  33. 33. Thank you! Visit my website: This presentation available at